Jeep Celebrated as America’s Most Patriotic Brand for 23rd Consecutive Year

June 19th, 2024 by

Green Jeep Wrangler SUV Rocks

Celebrating over 80 years of freedom, adventure, and authenticity, Jeep has once again earned the title of America’s most patriotic brand. For the 23rd consecutive year, the off-road automaker has topped the Brand Keys Most Patriotic Brands survey, which measures how well brands embody patriotism. 

Bill Peffer, senior vice president and head of Jeep brand North America, expressed his gratitude: “Being recognized as America’s most patriotic brand for the 23rd year in a row is a testament to our passionate owners and enthusiasts who embrace the outdoor adventure and freedom that our Jeep 4x4s offer, unmatched by any other.”

In the 2024 survey, Brand Keys evaluated the patriotism of 1,381 brands across 143 B2C and B2B categories based on responses from over 7,460 consumers aged 18 to 65. These consumers, balanced for gender and political affiliation, assessed brands using emotional engagement measures. Jeep emerged as the top brand, resonating with the value of patriotism.


“Patriotism is a powerful brand value, and Jeep has firmly established ownership of it with genuine emotional depth,” said Robert Passikoff, president and founder of Brand Keys. “Jeep’s history and its consistent emotional connection with consumers have allowed it to maintain this top position year after year, even in a politically divided marketplace.”


The Jeep brand’s commitment to patriotism extends beyond its vehicles. For 16 years, Jeep has partnered with the USO to support and connect members of the nation’s military to everything that gives meaning to their service. More details are available at

Additionally, the Jeep brand’s Military Incentive Program offers select military personnel bonus cash toward select Jeep vehicles. This program is available to active and reserve military, retired military, 100% disabled veterans, and honorably discharged veterans within 12 months of discharge. The offer applies to purchases and leases of select 2024 and 2023 Jeep vehicles.

Jeep owners also benefit from the Jeep Wave program, a premium owner loyalty and customer care initiative available to the entire Jeep 4×4 lineup. This program offers exclusive benefits and 24/7 support to ensure the utmost care for Jeep vehicle owners.

Jeep invites everyone to embrace life to the fullest with its wide range of vehicles, including the Jeep Cherokee, Compass, Gladiator, Grand Cherokee, three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade, Wrangler, Wrangler 4xe, Wagoneer, Grand Wagoneer, and the newly introduced all-electric Jeep Wagoneer S. Revealed in New York City, the Wagoneer S is now available for reservation at

Come Test Drive your 2024 Jeep Wrangler 4xe

There’s a 2024 Jeep Wrangler 4xe custom-made for your adventure here at Miami Lakes Automall. At Miami Lakes Automall, we have all buying, trading, and leasing options to meet your purchasing needs. Our new vehicle inventory or certified pre-owned vehicles speaks to the volume Miami Lakes Automall holds to fit your desires. However, if you already have a beautiful baby needing some fine-tuning, you’ve come to the right place, and our service department is unmatched. Our service experts at Miami Lakes Automall are warmer than a fresh cup of coffee. Miami Lakes Automall has been here since 1982. So please stop by today to drive the car of your dreams. 

Photo Source/Copyright: Jeep

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