Jeep Adds One More Trim to the Cherokee Lineup

April 10th, 2020 by

Jeep recently announced it’s expanding the Jeep Cherokee lineup by adding one more trim — the Latitude Lux trim. The Cherokee’s top-tier trim, the Trailhawk trim, is the crown jewel of the lineup, but it rarely if ever makes the cut as the most popular one. That honor is reserved for the mid-tier Latitude trim, of which three different variations now exist: the Latitude, Latitude Plus, and now the Latitude Lux. Buyers looking for a mid-tier Jeep Cherokee with a dash of luxury can count on the new Cherokee Latitude Lux with its leather seats and other upscale standard features starting at a reasonable $31,395 (including the destination fee).

The new trim builds on the reliable Cherokee Latitude series with heated front seats, leather seat upholstery, a leather-wrapped steering wheel, power lumbar for the passenger, rain-sensitive windshield wipers, a windshield wiper de-icer, and remote start. When it comes to advanced safety features, the new Cherokee Latitude Lux includes Forward Collision Warning with Automated Emergency Braking, Lane Departure Warning, Adaptive Cruise Control and more. That’s a significant upgrade in safety features, considering the next-level-up trim, the Cherokee Limited, starts at $33,095 (including the destination fee).

The Jeep Cherokee Latitude Lux comes standard with Fiat Chrysler Automobiles’ (FCA) 3.2-liter Pentastar V6 engine, capable of generating an impressive 271 horsepower. As with most Cherokee vehicles, buyers can opt for front- or all-wheel-drive. The Cherokee Latitude Lux is available in various colors: shades of black, gray, silver, blue, red, brown, and olive green are available for $245, while white is the only no-cost color.

Mopar Insiders reported that the current Latitude and Latitude Plus trims account for almost half of all Cherokee sales — 44 percent to be exact. FCA and Jeep are likely looking for a way to entice prospective buyers with the latest Cherokee Latitude Lux addition as they spend more to get the extra amenities. Volume was expectedly down given the recent COVID-19 outbreak, but FCA is reevaluating its products and production to really deliver on the fronts that customers want. Regardless, Jeep delivered 33,675 units of the Cherokee model during the first quarter of 2020.

Jeep also doesn’t skimp when it comes to infotainment, as the 2020 Jeep Cherokee comes equipped with the brand’s Uconnect infotainment system. All Latitude trims offer buyers a 7-inch infotainment touchscreen display, complete with Apple CarPlay, Google Android Auto, and hands-free wireless Bluetooth capabilities. Navigation remains an optional upgrade on the Latitude Lux and a six-speaker audio system is standard, although an amplified-speaker system with HD radio is available as an upgrade.

VisitMiami Lakes Automalland check out our latest Jeep Cherokee inventory. No matter the features you’re looking for, we’re sure one of the seven Jeep Cherokee trims will be the right one for you. Schedule your test drive today! Follow Miami Lakes Jeep on social media to be among the first to know when the Jeep Cherokee Latitude Lux finally rolls into our dealer lot!

Photo Source/Copyright: Jeep

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