“The ‘Made for What You’re Made Of’ campaign is rooted in the ‘go anywhere, do anything’ spirit of the Jeep brand and its vehicle owners, fans and followers. As the Grand Cherokee has evolved over the years, so has our owners’ ability to seek out more fulfilling experiences, and the Jeep brand’s goal is to give them a vehicle that allows them to explore the world they live in and to enjoy life to its fullest.”– Stellantis North America, Senior Vice President, Marissa Hunter
These sentiments from Senior Vice President of Stellantis North America, Marissa Hunter, come off the heels of Jeep’s new marketing campaign. The new campaign is “Made for What You’re Made of,” and the 30-second clip features the Grand Cherokee, Grand Cherokee L, and Grand Cherokee 4Xe. To view “Made for What You’re Made of,” click here or access the clip through Jeep’s social media channels which include Instagram, Twitter, Facebook, and YouTube. The marketing campaign is also available on television and seen throughout the NCAA’s March Madness.
“With the recent launch of the new Grand Cherokee and Grand Cherokee L, and the Grand Cherokee 4xe this spring, consumers will have more options than ever before when deciding which of these 4x4s best fits their outdoor pursuits. The Grand Cherokee was built to help provide our owners with one-of-a-kind experiences by taking them to faraway places to seek out their next adventure. There is no other automotive brand that enables that sense of freedom and adventure and that elicits such fierce loyalty and camaraderie among its owners and enthusiasts like Jeep does.”– Jeep Brand North America, Senior Vice President, Jim Morrison
Jeep’s thirty-second clip features a Paralympian runner, base jumper, and ice diver. Filming for “Made for What You’re Made of” took place in Colorado and Utah. The new Jeep campaign speaks to the heart of every nature enthusiast, athlete, adrenaline feen, and many more. “Made for What You’re Made of” starts with a determined narrator projecting, “To find out what one is made of, ditch the personality tests and social media quizzes and head into the big, wide, beautiful world.” The new marketing campaign propels 4×4 enthusiasts beyond social metrics and into a fascinating world that’s depleting and worth so much more than any camera can capture. Jeep proves the Grand Cherokee, Grand Cherokee L, and Grand Cherokee 4Xe are all vehicles designed for everyone, but which one appeals to your purpose?
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