In March 2016, the Jeep brand started a special campaign as a way of celebrating the brand’s 75th anniversary. The campaign is called #myjeepstory and it is a year-long marketing campaign that uses stories submitted by Jeep owners and drivers. Throughout the year, Jeep will highlight entries each month that focus on certain themes, like the annual Jeep event, the Moab Easter Safari, military appreciation and summer fun and exploration.
The first story to kick off the #myjeepstory campaign was from the popular musician, Ciara. In her story, she talks about how she grew up in a Jeep family, and how her Dad drove a Jeep in Iraq during the first Gulf War, Desert Storm.
Since the campaign began, there have been hundreds of entries submitted. Some are tearjerkers, others are funny, but they are all personal and unique. Below, are three particular stories that stood out to us.
Noah Galloway’s story is a touching one. He comes from a military family, and after 9/11 he joined the military himself. On his second deployment he was badly injured (watch the video to find out how). This was for obvious reasons very hard on him, and the worst thing he had ever had to deal with. He was struggling to get through life, until his Jeep helped save him. We don’t want to give away any details, but without his Jeep he may have never survived. This is a must see! Read the rest of this entry
Last weekend, Daytona Beach and Toledo, Ohio held two important Jeep events. Held just a couple hours away from Miami Lakes Automall was Jeep Beach in Daytona Beach, and a much farther event, Jeep Fest, took place in Toledo, Ohio — home of a Jeep production plant. Unlike Jeep Beach which has been running for 13 years, this was the first year for Jeep Fest. If you are a Jeep fan and you travel in August, read up on these events in case you want to go next year. Read the rest of this entry
The limited-edition Jeep Wrangler Rubicon Hard Rock is the Jeep that combines luxury and off-road durability. The Jeep Wrangler is already known as a top choice for off-road vehicles and features on the Rubicon Hard Rock take off-roading to an all new level. The Rubicon Hard Rock trim is available on both the Jeep Wrangler, a 2-door soft-top Wrangler, and the Jeep Wrangler Unlimited, a 4-door hard-top Wrangler.
The Rubicon Hard Rock comes standard with a 3.6-liter V6 24-Valve VVT engine and a 6-speed manual transmission, but a five-speed automatic transmission is also available. The 285-horsepower engine pushes out 260 lb-ft of torque and gets an average of 16 miles per gallon in the city and 21 miles per gallon on the highway.
There are several features and systems on the Rubicon Hard Rock that make the limited-edition Wrangler trim ideal for off-roading, and one of these systems is the 4:1 Rock-Trac Part-Time 4X4 System. This system works by using a 4:1 low-gear ratio to deliver an extreme amount of torque while going up and down intense and sharp inclines like rocks.
4H and neutral positions are two positions that also help make the Jeep Wrangler trim a perfect off-road ride. The 4H position allows for a safe a smooth ride in snowy and icy conditions, and the neutral position allows the Jeep to be easily towed.
The steel bumpers in the front and the back as well as the Next Generation Dana 44 Heavy Duty front axle and rear axle provide additional safety and dependability for off-roading. The steel bumpers protect the Rubicon, while the axles have Tru-lock axle differentials that offer better traction.
Luxury Convenience Features: Interior and Exterior
Though the Jeep Wrangler Rubicon Hard Rock is a rugged off-roading vehicle, it is equipped with several luxury convenience features. The vehicle has an available remote start system, heated power exterior mirrors, variable intermittent windshield wipers. The Rubicon Hard Rock’s unique exterior features like 17” black rims, and rock rails by mopar, are both attractive and purposeful when off-roading. Read the rest of this entry
If there’s one thing about a quality Jeep that should surprise no one, it’s that these iconic, rough-riding off-roaders can take a serious beating. Whether you’re the proud owner of a new 2016 Jeep Wrangler or a classic like the CJ-7, you know full well just how much abuse these impressive vehicles can take and still run strong the next day. Jeep knows this too, and has taken some pretty significant steps to prove it – including orchestrating some of the most intense, awe-inspiring vehicle debuts in recent history.
Read the rest of this entry
The Jeep Wrangler is known for being one of the ultimate off-roading vehicles in the entire industry. There aren’t many SUVs that offer the nameplate’s unique combination of power and handling.
However, many customers often overlook some of the vehicle’s lesser-known features. These amenities also play an important role in the Wrangler’s status as an off-road champion, and the features would certainly be missed if they were ever to be discarded.
We’re going to give a brief shout out to several of our favorite off-road features in the 2016 Jeep Wrangler. Then, when you take your first trip off the beaten path, you’ll know what amenities you can rely on…
Read the rest of this entry
The 2016 Jeep Wrangler model lineup is vast this year. Not only does it have the standard Wrangler trims, but there are also six limited edition models out for 2016: the Willys Wheeler, Black Bear, Freedom, 7th Anniversary, Backcountry, and Rubicon Hard Rock. Each limited edition brings something unique to the Wrangler lineup, and each one has key attributes that provide a distinctive nature for each model. Whether these characteristics are performance-enhancing or simply aesthetic, they contribute to the unique personality of each new Wrangler.
Read the rest of this entry