2016 RAM Truck Lineup Impresses at Macy’s Thanksgiving Day Parade

It can easily be argued that the best thing to ever happen to the pickup truck segment, is the new lineup of RAM trucks in Miami. If you don’t know what we mean when we say this, then pay close attention! An entire group of Americans are missing out on what we feel, is the best pickup truck on the road today.

The best part of Ram trucks, is that there is a pickup to suit every possible need. From light hauling, to heavy duty towing - the Ram truck lineup truly has it all. And if you tuned in to the Macy’s Thanksgiving Day Parade over the holiday, then you have a slight inclination as to what we are talking about.

Macy’s Thanksgiving Day Parade Powered by RAM

Each and every year, Americans wake up early on Thanksgiving morning to tune into the Macy’s Thanksgiving Day Parade. Nowadays, we are sure that a lot of those people DVR it to watch later - but that’s beside the point. One way or another, millions tune in to watch the country’s largest Thanksgiving Day parade. This year was the 90th anniversary of the time honored tradition, which prompted over a year of careful planning in preparation of the event.

Obviously, the most important part of any parade are the floats. We all know that the beautiful floats don’t do much good, if they are only capable of standing still. In order for the floats to serve their purpose, they need a dependable, strong, and capable truck to pull them through the New York City streets. The folks in charge of the Macy’s Thanksgiving Day Parade recognized the importance of the vehicles that pull the floats, which is why they chose Ram to be the official truck sponsor of the parade.

Seventy Ram trucks were deployed during the parade on Thanksgiving, pulling floats, balloons, and anything else that was needed. Not only that, but Ram trucks also performed the important task of getting those items from the parade headquarters in New Jersey, to New York City.

An estimated 50 million viewers tuned in to the parade from the comfort of their couch, while 3.5 million people lined the streets of New York City to watch. With Ram trucks front and center, the entire country saw the power and capability of the newly redesigned lineup.

Ram Trucks Used During the Parade

Until this year, GMC was the only manufacturer to provide pickup trucks for the annual parade. Ram replaces GMC as the sole provider of pickup trucks for the Macy’s Thanksgiving Day Parade, which will likely last for several years.

The parade utilized seventy Ram trucks, which ranged from light duty 1500 models, to heavy duty 2500 and 3500 pickups. Ram also deployed their ProMaster City utility vans, to serve behind the scenes, and for other transportation needs. All of the trucks used were from the latest 2016 model year lineup, and the company debuted two new exterior colors for the first time at the parade - Delmonico Red, and Pearl White. With a maximum towing capacity of 30,000 pounds, Ram trucks more than proved their power on the streets of New York City this Thanksgiving.

A Glimpse at the 2016 RAM Truck Lineup

In case you missed the spectacular display of power, performance, and appeal from the Ram truck lineup this Thanksgiving, you are in luck. We have gathered the highlights from each of the three Ram truck models, to share with you. Whether you need a light duty truck that gets good gas mileage, or a true powerhouse of a truck with plenty of towing capacity - there is a Ram truck waiting to help. Discover what each of the Ram trucks offers, below:

  • 2016 RAM 1500: Starting at $26,015, the Ram 1500 is the light duty option in the Ram truck lineup. Featuring the best fuel economy of any full size pickup truck, this Ram will save you from stopping for gas with an EPA-estimated 29 miles per gallon on the highway. There are a total of twelve different trim levels and special editions available for the 2016 Ram 1500, giving you maximum personalization, and the ability to find the perfect truck for your needs and lifestyle. All Ram 1500 trucks come standard with a spray-in bedliner, a TorqueFlite 8 eight-speed automatic transmission, and plenty more. Despite its classification as a light duty pickup, the 2016 Ram 1500 can still tow up to 10,360 pounds. This impressive number gives drivers options with their pickup truck, and is a great feature for those who aren’t sure what the future holds.

  • 2016 RAM 2500: For heavy duty hauling, the Ram 2500 pickup starts out at $30,985 for the 2016 model year. Featuring best in class diesel towing of 17,980 pounds, and best-in-class horsepower of 410 pounds - this Ram can get the job done. There are ten different Ram 2500 models to choose from, which range from standard offerings, to luxury amenities. Standard fog lights, anti-spin differential, and the standard 5.7-liter HEMI V8 engine, are all included on even the base model.

  • 2016 RAM 3500: This super heavy duty Ram truck starts at $31,740, and offers best-in class diesel towing of up to 31,210 pounds. Drivers will love the responsive 900 lb.-ft. of torque, and the six different models to choose from. Each and every version of this heavy duty, performance-driven pickup, is equipped to get the job done - regardless of how tough.

Drivers can opt for different cab sizes on each of the Ram truck models, and with the revised front chrome grille and other new features for the 2016 model year - Ram trucks are leading the segment in both power, and good looks. Whether you need your pickup to strictly haul, or want extra interior room for passengers, there is a Ram truck for your every need.


Be sure to contact us for a test drive today!

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