Posts Tagged ‘SRT’

Dodge Remains Committed To SRT Brand For the Future

Friday, March 12th, 2021
2022 Miami Lakes Automall

2022 Miami Lakes Automall

It’s that time of year when we want to know what will come next for the prized Dodge muscle car, the Dodge Challenger. Set to offer its 2022 model year at some point this summer, we’ve caught wind of the initial reports that the future of the most influential V8 engines is likely to decrease in support of electric vehicles. Of course, Dodge won’t purposely alter its brand from what buyers love. In truth, the muscle car will live on, but with all the undertaking Stellantis has placed on changing its brand, we are questioning where Dodge heads next. Particularly with its Street Racing Technology (SRT) brand, what will it turn into? FCA and PSA Groupe combined forces to produce Stellantis, the world’s fourth-largest automotive company, and among the massive changes comes in the way they will produce new vehicles. While Stellantis has put a spotlight on the brand as they remain committed to its SRT brand, it might not all be the news some wanted to hear. (It’s not all bad, though)

What Will Dodge Think of Next?

Among the largest changes will be how Dodge advocates to its fanbase how to set up its brand moving forward. The massive shift to combine electric vehicle technology to its muscle car lineup is underway, but at what cost? What will allow the Dodge engineers to produce the V8 engine-powered muscle cars enthusiasts crave? Buyers expect to have the same heart-racing power offered by the SRT brand, but we now understand there will no longer be a main goal on the SRT mission. This announcement concerning the process was shown to MotorTrend and serves as a reminder of the times regarding the transformation the automotive industry is taking on. This move signals a shift that will be felt for many years, even generation ahead. 

“These products have delighted enthusiasts for nearly two decades, and Stellantis will continue to sell and develop the next generation of Dodge/SRT-branded vehicles, as well as Jeep and Ram vehicles that [utilize] high-performance SRT technology,” Stellantis said in a statement.

Dodge Aims TO Keep SRT Brand Intact

So, in regards to all those famed SRT trims and its unique brand of badges and style, buyers can know this will still be kept. The only sad news is the SRT brand is not keeping up with the same focus as those in power determined they will curb the brand. The boss of the Stellantis brand, Carlos Tavares, has recently said that the performance vehicles like the 2021 Dodge Challenger and 2021 Dodge Charger are here to stay, which is all we want to hear at Miami Lakes Automall. The enjoyment of the SRT brand like what is found in the SRT Hellcat trims is unlike any other brand on the market today. 

“What Hellcat has done is way beyond what our initial expectations were because it’s way beyond what a traditional, very high-end trim does,” Tim Kuniskis, CEO of Dodge

Keep in mind, Dodge sold over 50,000 Hellcat trims in just the last five years alone. Thinking of the cost of any SRT Hellcat, which starts around $60,000 MSRP, we know the reasons lie in the brand’s heart racing power. Check out all the freshest details concerning the upcoming 2022 Charger and 2022 Challenger soon to come later in 2021 to Miami Lakes Automall.Today, the Dodge vehicles have not ever been more complete and powerful. Buyers can expect to enjoy the perks of Dodge engineering and allow us to help with the process of owning or leasing a Dodge vehicle today. 

Why Muscle Cars Will Outlive the Average Sedan

Thursday, January 10th, 2019
2019 Dodge SRT Miami Lakes

2019 Dodge SRT Miami Lakes

Photo credit: Dodge

Everyone knows a muscle car when they see them, and especially when they hear them. There’s a loud sound that erupts from a muscle car when the driver puts the pedal to the metal, as they say. As the number of passenger cars is disappearing in record numbers, one thing is certain, that won’t be the case for muscle cars; at least not any time soon and at least not with Dodge. Dodge has stated that they will produce their long-standing muscle cars, the Dodge Challenger and Dodge Charger for another half-decade.

Fiat Chrysler Automobiles (FCA) is responsible for the Dodge brand and they did announce the end for the Dodge Dart and the Chrysler 200 passenger car. Ford has done the same with their Ford Fusion and Ford Fiesta soon to be extinct. Across the automotive industry, there have been companies pulling back on once popular car entries like the Buick LaCrosse, which General Motors Co. has discontinued. Chevrolet also has revealed the end of the Impala as sales for these vehicles have dwindled.

Why the Muscle Car Will Survive

There’s no way to know for sure, but Dodge is committed to making their muscle cars stand out and stay relevant as they have for many decades. In fact, the Dodge Challenger rose up three percent in 2018 sales over 2017 numbers. That is good news for fans of the remarkably fast muscle car produced by Dodge. Dodge knows from the top down the fascination with their high-performance vehicles.

“What’s dying is the commoditized, four-door nothingburger, no-personality cars. Muscle cars have a really well-defined personality and positioning, ” said Tim Kuniskis, who ran the Dodge brand at Fiat Chrysler Automobiles NV from 2013 to early 2018, before taking over Jeep North America.

The Beginning of the Sedan’s End

What has helped FCA move from the sedan market is the average price for the muscle cars they sell. At around $36,000, it helps to offset the money made by sedan cars, as of 2016 Dodge truly began to move from the sedan market. While the profit from trucks and SUVs, which are growing in popularity, the muscle car market remains steady. Another reason that Dodge and FCA have had success with their muscle cars, the Dodge Challenger has not changed its platform model since 2011 and even longer for the Dodge Charger, not since 2008. Rather than having to entirely redesign their vehicles for newer more electric-based designs, they have been able to see profits for a long time without having to redesign the wheel.

Retail sales for large passenger cars is down 21 percent across the board, according to sales set in 2018, but that hasn’t affected the large muscle cars of Dodge. Thanks to their latest series of SRT (street and racing technology vehicles) like the 2018 Dodge Challenger SRT Demon and 2019 Dodge Challenger SRT Hellcat Redeye, which carry incredible horsepower and speed, they are beautiful, powerful and have gained the following of fans around the world for their exceptional high-performance and craftsmanship. The same can not be said about a Nissan Maxima, for example.

“There’s almost been a resurgence with some of the younger (people), even kids that aren’t of driving age that are interested in those products. Those kind of special additions and add-ons have really put some life into the vehicles,” said Jeff Schuster, senior vice president of forecasting for LMC Automotive.

Find Your New Muscle At Miami Lakes Automall

Miami Lakes Automall makes it so easy and fun for customers to find what they want and our friendly team is happy to show off our entire lineup. From our new vehicles to our pre-owned vehicles, there’s a large selection. We have the newest Dodge Charger and Dodge Challenger vehicles available now. Looking for pricing options to allow you to buy what you want? Let our financing team support you for any buying or leasing needs. If you need to sell or trade-in your current vehicle, that’s all possible at Miami Lakes Automall, too.

Just visit us for a test-drive to see what you can end up with today! From our professional sales team to our entire staff at Miami Lakes Automall, we welcome you to our business with pleasure. Located at 16600 NW 57th Ave in Miami Lakes, Florida. Our Chrysler, Dodge, Jeep, and Ram sales and service departments are open seven days a week to better serve you.

 

New Dodge Viper … Again?

Thursday, May 31st, 2018
Miami Lakes Automall New Dodge Viper

Miami Lakes Automall New Dodge Viper

“Just when I thought I was out, they pull me back in!” That’s the kind of quote we could use when talking about the legendary Dodge Viper. Back in 2016, the nearly 30 year-old sports car was finally being put to rest to downsize the Dodge lineup a bit, along with the discontinued Dodge Dart. Let us tell you, it didn’t quite stick. It first started with some going away Dodge Viper special editions that sold out quick. A second round of more special editions were produced and and then brought back a second time for collectors that got the memo a little late. Then we thought the Dodge Viper said its goodbyes when Pennzoil made a Last Viper tribute video. We thought it was done for … But Dodge has other plans.

The Dodge Viper

If it wasn’t for the Dodge Viper sports car, the high performance automobile group, SRT, may have never come to be. Originally called “Team Viper”, the “Street and Racing Technology” (SRT) group was put in charge of designing and developing the legendary Dodge Viper. The model went through various names – the Dodge Viper SRT-10 in 2008, then the SRT Viper in 2013, and then the latest model, Phase VX (later simply called “Dodge Viper”) that lasted from 2013 to 2017.

Under the hood of the Dodge Viper was a hand-built 8.4-liter V10 engine. Designed with ten cylinders in two banks of five, this engine was rated at 645 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports-car engine in the world. With that kind of power, the Dodge Viper had some impressive track times. In 2016, the Dodge Viper, ACR (American Club Racer) was named the “ultimate street-legal race car”, having held more track records than any production car in the world (a total of 13 road course lap records as certified by the Sports Car Club of America), and a recorded time of accelerating from 0-60 mph in 3 seconds flat. However, one would argue the 2003 Dodge Viper Hennessey Venom 650R was better, with a recorded acceleration time of 0-60 mph in 2.9 seconds, and able to run a quarter mile in 10.7 seconds.

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History Review of the Dodge Charger and Dodge Challenger

Tuesday, February 13th, 2018
Miami Lakes Automall 2018 Dodge Challenger History

Miami Lakes Automall 2018 Dodge Challenger History

Over 50 years ago, the first Dodge Challenger was built in 1958, known as the Dodge Silver Challenger, to rival the Ford Mustang and Chevrolet Camaro. Following that was the Dodge Charger, produced to introduce the new 426 HEMI engine from Dodge. Today, both vehicles are still going strong thanks to constant innovation like the 2018 Dodge Challenger SRT Demon, or simply the performance and control a Dodge vehicle delivers.

Dodge Charger

The first of muscle cars to come from the Dodge automaker was actually a sedan that soon transformed into a bit of sports car with pony car power. When the Charger was first introduced as a concept in 1946, the national public didn’t care too much for it, and the concept was shelved until 20 years later. The first-generation Dodge Charger was produced in 1966, only six years after the first generation Challenger.

Based off of the Dodge Coronet, the first-generation Dodge Charger was designed to be a high-speed street racer with a fastback roof design and full-width tail lamps. Although based off of the Coronet, early Dodge Chargers could easily be mistaken for a Dodge Challenger given that early Dodge Chargers also came with a two-door setup. In its seventh generation today, the Charger resurrected the aerodynamic look of its second generation and consisted of only three trims – the SE, R/T, and R/T AWD, all powered by the 3.6-liter Pentastar V-6.

Nowadays, the 2018 Dodge Charger has nine trims to its name, two of which come with an all-wheel drivetrain, two more are a blast from the past, and then we have the Dodge Charger SRT Hellcat, the sedan version of the Dodge Challenger SRT Hellcat. The most powerful, of course, is the SRT Hellcat, powered by a supercharged 6.2-liter HEMI SRT Hellcat V8 engine, capable of generating 707 horsepower and 650 lb-ft of torque with a top speed of 204 mph for the Dodge Charger SRT Hellcat.

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What Makes Dodge Vehicles Unique?

Friday, January 12th, 2018
Miami Lakes Automall Dodge Unique Features

Miami Lakes Automall Dodge Unique Features

The Dodge automotive brand is pretty unique when you think about it. Is there any brand out there as iconic as Dodge? Every vehicle is infused with their heritage and style. Components, colors, engines, even entire vehicle series make Dodge stand apart as an automotive brand, and although some have been shared in recent years, we can still trace their origin back to the original automaker – Dodge. Let’s take a look at some of the features that set Dodge vehicles and muscle cars apart from the rest of the crowd.

Power

Originally belonging only to the Dodge name, the supercharged engines that now power the 2018 Dodge Challenger SRT Hellcat and the 2018 Dodge Challenger SRT Demon were at one point, one-of-a-kind, and in some aspects, they still are. Starting with the Dodge Challenger SRT 392, a 392 cubic-inch HEMI engine was put under the hood, able to deliver 485 horsepower. This was the engine that really charged up the Dodge Challenger name, and it could only be found on the Challenger for some time. It was unique to the Dodge name until the Jeep Grand Cherokee SRT came out, outfitted with the same engine.

Next came the Dodge Challenger SRT Hellcat. Making its debut back in 2015, this muscle car came with a supercharged 6.2L V8 SRT Hellcat HEMI engine, capable of generating 707 horsepower and 650 lb-ft of torque, and accelerate from 0-60 mph in 3.6 seconds. For awhile, this engine could only be found on the SRT Hellcat, and in essence still is. Consumers won’t find a supercharged 6.2L V8 SRT Hellcat HEMI engine on any other vehicle, but they will find the supercharged 6.2-liter V8 under the hood of the 2018 Jeep Grand Cherokee Trackhawk.

A similar engine to that found in the Dodge Challenger SRT Hellcat and the Jeep Grand Cherokee Trackhawk is the 2018 Dodge Challenger SRT Demon engine. It has the same name as the engine in the Hellcat with one key difference – “Hellcat” is replaced by “Demon”. In addition, the Challenger SRT Demon can accelerate from 0-60 mph in 2.3 seconds, and that’s thanks to its SRT Power Chiller and a recorded installation of 97 new parts integrated into the SRT Demon engine. This kind of power most likely won’t make it anywhere else.

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Can A Grand Cherokee SRT Keep Up With A Challenger SRT Hellcat?

Friday, July 21st, 2017

jeep-grand-cherokee-srt-vs-challenger-hellcat-miami-lakes-automall

Can the AWD Jeep Grand Cherokee SRT keep up with a RWD Challenger SRT Hellcat? The short (and probably surprising) answer is yes. We found this out by watching an awesome video on that raced the two vehicles. The Fast Lane Car (TFL) is the name of the group that made the video and we are pretty impressed,  check it out for yourself below.

Yes, if you watched the Challenger SRT Hellcat ended up winning, but can you believe how close the race was? The Jeep Grand Cherokee SRT was only behind by seconds at the finish line and also took off much faster than the Challenger SRT Hellcat. One thing is for sure, the AWD Jeep Grand Cherokee SRT can keep up with the best of them.

Facts about the vehicles pertinent to the race:

  • The Hellcat is equipped with a 6.2-liter HEMI V8 engine, that gets 707 horsepower and 650 lb-ft of torque. The Grand Cherokee SRT produces 475 horsepower and 470 lb-ft of torque with its 6.4-liter HEMI V8 engine.

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Spruce Up Dad’s Dodge This Father’s Day

Thursday, June 15th, 2017
Miami Lakes Fathers Day Dodge Packages

Miami Lakes Fathers Day Dodge Packages

“Dada” is usually said to be the first word a baby can pronounce. Fathers like to take a little pride in this, but it’s actually the first word because it’s easier for babies to pronounce. However, if you have a loving father in your life, then you’ve probably made them proud more than once, and learned to share joy, love, and laughs. Why not return it this Father’s Day with some thoughtful gifts, especially if your old man drives a Dodge.

Does He Like Speed?

Is Pops driving a Dodge Challenger or Charger? There’s many muscle car enthusiasts out there, and he may be one of them. However, not everyone can afford SRT or Hellcat model prices. Check out the Bondurant Racing School. For a single day, dad can drive in cars like the SRT Hellcat and on the track in a Viper GT. Experience the speed without the $60,000 price tag.

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Bondurant Takes SRT Drivers Back to School

Monday, April 24th, 2017
Miami Lakes Bondurant Driving School SRT

Miami Lakes Bondurant Driving School SRT

Attention SRT drivers and enthusiasts! You’ve got the horsepower. Do you know how to use it?! At the Bondurant Racing School, anyone who purchased a 2015 model-year (or later) SRT vehicle after April 1, 2015 can get free driving lessons on how to master all that power under the hood. Got a Dodge Challenger SRT 392 hot off the lot? Itching to test the limits of a SRT Hellcat? The Bondurant Racing School is the official racing school of Dodge SRT, and they show drivers how to harness the true potential of a SRT vehicle.

What is the Bondurant Racing School?

Popularly known as the Bondurant Racing School of High Performance Racing, this establishment provides a one-day experience for SRT owners and enthusiasts to attend four driving modules. Each has its own objectives for the driver attending, who will actually be behind the wheel of a FCA-supplied SRT vehicle. The modules consist of: accident avoidance, maintaining control in a skid, a cone avoidance course, and of course driving on a proper race track. Attendees can also ride in with a Bondurant Racing School Instructor for some fast laps around the track.

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SRT Past, Present and Future

Thursday, March 30th, 2017
Miami Lakes SRT Viper Dodge Hellcat

Miami Lakes SRT Viper Dodge Hellcat

With Dodge coming out with the Dodge Challenger SRT Demon next month, we thought it was time to brush up on our SRT knowledge. We also thought our readers would like to know what’s so special about SRT vehicles anyways. Heck, what does “SRT” even stand for? Well, SRT has some pretty interesting history, and if all goes well, it’ll also have a pretty interesting future.

SRT Origins

Believe it or not, “SRT” wasn’t always called SRT, nor was it always a part of Fiat Chrysler Automobiles (FCA). Not a huge surprise, businesses and project teams go through changes, and that’s how SRT started – a high-performance automobile group, now working within FCA. The team was known as “Team Viper,” and wouldn’t you know they were in charge of designing and developing the legendary Dodge Viper. After a merge with “Team Prowler,” the developers of the Plymouth Prowler, they became known as Specialty Vehicle Engineering (SVE), then renamed as “Performance Vehicle Operations” (PVO), and then the group finally settled on the acronym “SRT” for “Street & Racing Technology”.

This acronym is usually in the title of a car that has an SRT engine, as well as in the name of the engine itself – usually. For instance, the Dodge Challenger T/A Plus comes with the SRT 392 engine, but “SRT” is missing from both, the title of the car and the name of the engine. Since its conception, SRT has made many vehicles with the SRT name, and some of them are still around today.

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Recent Updates of the 2018 Dodge Challenger SRT Demon

Friday, March 10th, 2017
Miami Lakes 2018 Dodge Demon Part Two

Miami Lakes 2018 Dodge Demon Part Two

The 2018 Dodge Challenger SRT Demon will be unveiled in a month! Can you believe it? The promotional campaign is still going on, although a lot of us think some footage snuck out with the new Fast and Furious movie, and so they capped on that with a trailer showing off the Challenger SRT Demon a bit. Plus, every week, a new video comes out, so it’s time for another recap.

In mid-February we covered the first five videos, starting with the original teaser and ending with the fifth teaser video that introduced the Challenger SRT Demon’s forced induction system that will increase power. Other information revealed in the videos included the Challenger SRT Demon’s wide-body design and a more than a 200 pound decrease in the vehicle’s weight for increased agility.

The surprises haven’t stopped though. Recent developments make this street legal car looking like it is shaping up to be more of a drag racer. Here are the most recent videos.

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