Posts Tagged ‘New Dodge cars’

Dodge Will Change the Opinion of What EVs Are By Next Year

Wednesday, February 23rd, 2022

Dodge has known the competition has grown in the last few years in the EV segment. While the Dodge brand currently doesn’t have any EV vehicles currently; this is about to change.  Many automakers have recently created some short-term noise during this month’s Super Bowl, also known as an annual A-list commercial event. Dodge is ready to pounce later this year with an electric muscle car that will be a first for the automotive industry. Some brands are trying to put a new EV vehicle out there, a common error of hoping to enrich their portfolio without making a real impactful launch. Here are some of the ways that have helped Dodge do things differently than the competition has in 2022.

Reshaping the Electric Vehicle Dynamic

Mayn EVs are simply not exciting enough to establish ownership with buyers. Dodge is setting up the timing for the release of their brand new muscle car; the first of its kind. This will help to build growth for the brand. As their focus to put together this industry first muscle EV, they knew the brand would have to have customers learn they were not removing any horsepower just for the sake of an electrified power. They are currently promoting a new marketing campaign titled “24 Months of Muscle” to hype customers up about their current lineup of V8s.

“The electrification movement, the infotainment movement, the autonomous movement — it’s getting more interesting. You look at it as a mature industry but it’s actually quite the opposite. It’s evolving more than ever. The current suite of EVs out there tend to be a little bit bland and uninspiring — great performing vehicles but not necessarily heart-pumping in the cultural or aesthetical sense. So trying to find a way to make them desirable and affordable,” said Ralph Gilles, Chief Design Officer of Stellantis

Anticipation Grows Ahead of Concept Debut 

As of February 2022, the nameplate for the electric muscle car is unknown, but a Challenger or Charger nameplate is an expected choice for name recognition. Whichever comes first, we will see. Dodge sales are doing better than ever after leading all other muscle brands in 2021. Stellantis is moving all their respective brands towards an electrified push. By spring time next year the portfolio for Dodge will look vastly different than what we offer now. Dodge could offer vehicles with range extending trims, which would be an industry first as well. That’s the path fellow Stellantis brand Ram is making by giving customers a leg up on the competition. For those who know their daily drives are shorter, they might be interested to opt out of the less range effective trim offering. The details are yet to be fully revealed for the next generation of Dodge vehicles, but they are bound to renew the dominance Dodge has started this decade establishing

Try Flexing Some Muscle At Miami Lakes Automall

This year, get ready to make heads turn with our strong muscle line-up of new Dodge Charger and Dodge Challenger models. Come to Miami Lakes Automall to get started where our professional team is here to make your muscle car dream a reality. Our sales staff is ready to help with any leasing, buying or trade-in options. 

Dealing with some vehicle issues? If your vehicle isn’t running properly, let us help keep it going. We’re here to help with a simple online reservation and a trip to our service center. We’re open every day to assist our customers to find everything they need.

Dodge Spending Billions To Improve Software & Technology

Thursday, December 9th, 2021

The changes of the pandemic are widespread, both for consumers and automakers. The one constant is the hope to see life change for the better and quickly, but luckily we are seeing the results of new goals and future endeavors of massive brands pumping tons of money into innovation. The results are beginning to show as Dodge is moving away from traditional, same ol’, same ol’ entries with new energy and creations for buyers. The truth also can be found that currently, there are not enough vehicles to go around as demand is growing rapidly for these new vehicles.

How the CEO Approaches New Challenges

The CEO of Stellantis, Carlos Tavares, has addressed this as recent as this week a few weeks before 2022 arrives, how popular this year has been for car sales. When speaking before journalists, Tavares had this to say. The next move for the brand is ramping up production towards the electrified muscle cars, but a large focus is knowing many people want the current vehicles Dodge has.

 “My order book is going through the roof. People want to buy cars. It’s amazing. It’s as if we have all discovered through the COVID crisis how important it is to protect our freedom of mobility. And therefore, what’s the best way to protect my freedom of mobility is to have a car,” Tavares remarked while at a former Dodge Viper plant now known as the Conner Center.

Dodge Moves Ahead With Software Upgrades

The collection of Dodge vehicles has changed from cars like the Dodge Viper to more consumer-approved, fuel-friendly options. Over the course of this next decade, we will see even better options added for consumers. Battery electric vehicles are more expensive to manufacture; they are as much as 50% more expensive. The source of Dodge and other Stellantis brands’ innovation comes from software expansion. The better they are strategizing, the better the vehicles will be for consumers.There is no doubt the Dodge brand is making waves. Dodge has put together $22.6 billion dollars towards upgrading their software and changing the driving experience with “software-enabled products” and subscription services. The Stellantis brand is also trying to build on its autonomous vehicle development with its established partnerships with both BMW and Waymo. In total $34 billion has gone into electrification and these software developments through 2025.  For those interested in driving the new Dodge muscle cars, check with us at Miami Lakes Automall!

Try Flexing Some Muscle At Miami Lakes Automall

This holiday season, get ready to make heads turn with our strong muscle line-up of new Dodge Charger and Dodge Challenger models. Come to Miami Lakes Automall to get started where our professional team is here to make your muscle car dream a reality. Our sales staff is ready to help with any leasing, buying or trade-in options. 

Dealing with some vehicle issues? If your vehicle isn’t running properly, let us help keep it going. We’re here to help with a simple online reservation and a trip to our service center. We’re open every day to assist our customers to find everything they need.

Photo Credit: Stellantis

Dodge Power Dollars Returns With Huge Savings For Buyers

Thursday, March 5th, 2020
Power Miami Lakes Automall

Power Miami Lakes Automall

Photo credit: FCA

The Dodge Power Dollars promotion is officially underway! Customers in the United States can save big when they purchase any 2020 Dodge Charger or 2020 Dodge Challenger model. Here is how Power Dollars savings work. Buyers receive $10 off for each horsepower in the form of a cash allowance. Therefore, the more horsepower in the buyer’s vehicle, the greater the cash allowance. This can be a great way to save thousands of dollars and allow customers to end up in a better muscle car option as a result. For example, those who want to opt for the best Challenger, the 2020 Dodge Challenger SRT Hellcat Redeye will receive an incredible $7,970 in cash allowance. Allow us to share more about the incredible performance the Dodge muscle car has done in both sales and what Dodge offers now in 2020.

Building On Prior Success

Dodge and parent company Fiat Chrysler Automobiles (FCA) brought back the Dodge Power Dollars campaign after witnessing phenomenal sales in the second half of 2019. In fact, a record number of both Charger and Challenger models were sold to the tune of 84,216 vehicles. Dodge added over 33 million horsepower over to customers and Dodge muscle car lovers in the second half of 2019 alone. The addition of the new Dodge Charger Hellcat Widebody helped Dodge move the highest amount of Charger muscle cars since 2013 with 96,935 vehicles sold. The Dodge Challenger held its own with over 60,000 Charger models sold in 2019, which was more than double than the year the Challenger came out. 

Dodge Keeps Growing In Popularity

Dodge and the Street Racing Technology vehicles they have, also known as SRT, are more popular than ever. Over 11 million followers across the various social media channels (Facebook, Twitter, Instagram) have helped share and bring attention to the latest Dodge muscle cars and the entire SRT lineup. In 2020, Dodge has made these vehicles even more impressive. Fan engagement is expected to increase and see growth with the hashtag #TheMuscleBehindUs serve as the common link fans can use to see the latest and greatest Dodge vehicles. This is in addition to the moniker created that encapsulates the feeling of owning a muscle car and embracing others who do with the “Brotherhood of Muscle”. Dodge is even making a social series that will feature select fans that have a chance to be featured in. Dodge muscle car owners can take part by adding their own stories and videos on their own social media pages with the unique hashtag attached. 

“Our Dodge performance enthusiasts are drawn together by their love of American muscle. And Dodge Power Dollars has tapped into something very powerful. So we’re now making Dodge Power Dollars available on any 2020 model-year Charger or Challenger to make it even easier for our fellow horsepower addicts to join ‘The Brotherhood of Muscle.” said Tim Kuniskis, Head of Passenger Cars – Dodge, SRT, Chrysler, FCA – North America.

The Choice Is Yours

Come drive a new Dodge muscle car and save thousands with our help. Looking for the new Dodge Charger and Challenger? We have them at Miami Lakes Automall. Come check out the new Dodge Charger and Dodge Challenger muscle cars available today. We have hundreds of new vehicles and plenty of pre-owned vehicles. If you’re looking for pricing options, our financing team can support you for any buying or leasing needs. 

We welcome you to our business with the hope to make you leave happy. Located at 16600 NW 57th Ave in Miami Lakes, Florida. Our Chrysler, Dodge, Jeep, and Ram sales and service departments are open seven days a week to better serve you. Come drive Dodge today!