A lot of companies are starting to make a shift towards SUVs and crossovers. Well, all except for brands like Dodge and Chrysler at the moment. What’s all the sudden fuss about though? Is it all just a numbers game? Let’s talk about this sudden shift in the auto industry.
Yes, numbers do play a big part in auto manufacturers shifting their focus towards SUVs and crossovers. It’s the same reason why an auto brand may discontinue a model line – it’s just no longer profitable. Back in the day, Dodge dropped the Dodge Demon concept and instead turned it into a true blue sedan with the Dodge Dart because that was where the money was. Now that many automakers are starting a shift, the Dodge Dart has been discontinued. However, following the Hellcat’s success, now that the technology is there, Dodge is bringing the Demon name back with the 2018 Dodge Challenger SRT Demon muscle-car from hell.