Posts Tagged ‘2021 J.D. Power IQS’
Photo credit: Dodge
With the future of the Dodge brand moving towards electric vehicles, 2021 might go down as one of the fastest flying years on record, along with the record amount of Atlantic tropical storms. After last year’s seemingly never-ending to now being in the last season before 2022, we’ve come quite a long way. And during this whole experience, the Dodge brand has earned results to inspire buyers while hoisting another award. This time the trophy comes from the 2021 J.D. Power Initial Quality Study that lists Dodge as the brand that finishes second on a list that includes all the top automotive brands. Dodge won the top spot last year and isn’t far off this year. A 223-question study was given to new car owners who felt the most positive and pleasant initial encounter was with these brands. Each year, this survey helps new car shoppers reflect on their experience with a vehicle over the course of the first few months of ownership.
“If you start with strong design, and follow that up with discipline on the plant floor, you get the kind of results we’re seeing today,” metro Detroit native Mark Champine, head of North America customer experience at Stellantis, said in a news release.
Into the Numbers of 2021 J.D. Power’s IQS
Each year, this J.D. Power survey helps new car shoppers reflect on their experience with a vehicle over the course of the first few months of ownership (the first ninety days of ownership to be specific). This is when problems should least likely appear and buyers want to know what to expect; if any problems appear, what they liked most, and other important aspects of purchasing a vehicle. Based on the problems listed per 100 vehicles, the system includes ways to gauge gain information on serious mechanical issues to problems with the infotainment system. Dodge owners only experience 139 complaints per 100 vehicles. The survey includes tens of thousands of responses each year. A big issue is smartphone connectivity across many brands.
“They’ve done a particularly good job of preventing problems from occurring. The key is design quality. Most of the problems people report are not because vehicles aren’t built properly. The majority of problems are because vehicles aren’t designed properly or with the customer in mind. Often, the factories get the rough end of this. There is a problem with the navigation system, for instance. The assembly plants are responsible just for installing it into the vehicle. It’s not their fault the navigation system doesn’t work,” said David Sargent, vice president of automotive quality at J.D. Power, told the Free Press.
Drive Home New Dodge Vehicles Today!
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