If You Know, You Know. Meet the Dodge Challenger SRT Demon
If you know, you know. That’s the headline for Dodge’s promotional campaign, and what a campaign it’s going to be. With many days before its debut in April, the Dodge Challenger SRT Hellcat is being chased down by what could become its Master, the Dodge Challenger SRT Demon. What can we expect from this new ride?
With a new video being released every week, the Dodge promotional campaign, _ If You Know You Know, _ dodge.com/en/ifyouknowyouknow/, has already teased us enough with the first video. It starts with a 3D animation of the SRT Hellcat mascot, and ends with the same mascot blowing apart, leaving behind a dark demon kneeling in its place. Flashy.
Let’s rewind a bit for a quick second. The Dodge Demon actually roamed U.S. streets a couple decades ago, and a couple models might still be rolling around. “The greatest trick the Devil ever pulled was convincing the world he didn’t exist.” Back in 1971, the Demon was released as a hardtop variant of the Plymouth Duster, which was later reclaimed as the first Dodge Dart. The Dodge Demon concept returned again in 2007 for the 2007 Geneva International Motor Show, but the specs back then are nothing compared to what is expected this time around.
In case the teaser doesn’t do it for you, you can get a better look at the 2018 Dodge Challenger SRT Demon in action by watching the _ Fast and Furious _ _ 8 _ trailer. It’s the silver car shown a few times in the beginning, and is it any coincidence that the movie is coming out around the same time as the Demon’s debut in April? Not to mention, Dodge has mentioned possibly returning to NASCAR . There’s no second guessing that the new muscle car could be a great competitor.
So how did it all happen? We don’t know any specs yet, but we’re willing to bet Dodge took one look at the Dodge Challenger SRT Hellcat by Prior Design and said, “… We can do that!” The Prior Design Hellcat pumps out 900-horsepower and looks as menacing as possible with a wider body and 5-spoke wheels liken to the Dodge Viper. One could also wonder if the hellish-looking interior by Carlex Design played a hand. Wouldn’t it be awesome if that interior were an option or package for the Challenger SRT Demon (sans elephant skin, of course)?
So far, all we have heard about specifics comes from MoparConnectionMagazine.com:
“For horsepower figures, we’ve been told the Hellcats were originally dynoed at 850-horsepower before being detuned to a more streetable 707 horsepower. According to our sources, the horsepower for the demonized supercharged HEMIs will be between 850 and north of 900 horsepower.”
* You’ve heard the phrase “pics or didn’t happen”, as if without pics it’s not true. We’ll have to wait and see what Dodge shows us in the rest of their promo videos to get “the proof”! Until then, watch out for the 2017 New York Auto Show. The Demon may even be presented by ol’ Beelzebub himself. *