If you know, you know. That’s the headline for Dodge’s promotional campaign, and what a campaign it’s going to be. With many days before its debut in April, the Dodge Challenger SRT Hellcat is being chased down by what could become its Master, the Dodge Challenger SRT Demon. What can we expect from this new ride?
With a new video being released every week, the Dodge promotional campaign, If You Know You Know, dodge.com/en/ifyouknowyouknow/, has already teased us enough with the first video. It starts with a 3D animation of the SRT Hellcat mascot, and ends with the same mascot blowing apart, leaving behind a dark demon kneeling in its place. Flashy.