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Is Chrysler Stellantis’ Secret Weapon?

 

The multinational automaker, Stellantis, is undoubtedly a strong competitor in the automotive market due to its extensive portfolio of car brands such as Fiat, Jeep, Ram Trucks, Alfa Romeo, and many others. Dodge clearly gets the most attention from Stellantis, therefore, it appears that the automaker views it as its knight and shining armor. However, there is one brand that has the key advantage and that’s Chrysler.

This year, Chrysler was the talk of the automotive town in good ways with its award-winning Pacifica minivan, but then, in some not-so-good ways with chatter that Stellantis might be giving this subsidiary the boot. Contrariwise, Carlos Tavares, CEO of Stellantis quickly shot down these rumors. But the question remains: What’s next for Chrysler?

The Chrysler company only has three nameplates, which are the 300 sedan, the Pacifica minivan and Voyager minivan. It doesn’t seem like it, but the automaker still has a lot to work with. Although sedans and minivans are no longer a hot ticket on the market, Chrysler has found a way to make it work for them.

Starting off, the Pacifica has been the heavyweight champ in its segment for its unbeatable interior technologies and overall design. Even though Stellantis is rich with brands, it’s poor with singular products that continually reach first place in its division. Be that as it may, with their Pacifica model, it repeatedly gets the limelight and even more so with its Hybrid variant, due to its adeptness in handling and changeability.

This next vehicle may seem questionable, but hear us out first. Once upon a time, the Chrysler 300 sedan was the big man on campus in the mid-2000s and was often used by celebrities or prolific figures. At some point, the hype died down, to where many critics have questioned why the automaker even bothers with the car anymore. While these concerns are valid, the 300 is still a valuable nameplate, and the only thing that needs to change is the image, especially since the style has pretty much stayed the same since its 2005 debut. Nevertheless, the real equity is in its unique and powerful HEMI V8 engine, which still astounds us with its exhilarating acceleration, rumble, and force.

If we’re really digging deep as to why shutting out Chrysler would be bad for business, it’s that Stellantis needs a brand that creates a distinction between its broader companies such as Ford, Volkswagen, or Toyota. Many U.S. car buyers don’t even know what Stellantis is yet, and eliminating this iconic American brand would only cause further confusion.

Fortunately, it doesn’t seem like Stellantis needs to take our word for it because they haven’t shown any real signs of giving up Chrysler in the first place. 

Miami Lakes Chrysler

For Chrysler fans who can’t get enough of the 2021 Pacifica or their 300 model, Miami Lakes Automall has you covered! We have a great selection of Chrysler vehicles that range in a variety of different trims and prices. These models are also filled with fun features such as with the Pacifica that comes with a 10.1-inch touchscreen display with Uconnect 5 infotainment, wireless Apple CarPlay and Android Auto integration, and even a Wi-Fi hotspot.

Those who are interested in any of these models can simply view our online new car inventory and chat with a representative for further assistance.

Photo Source/Copyright: Shutterstock via photographer Ivan Kurmyshov

Fiat Chrysler May Get A New Name For The New Year

Towards the end of last year in 2019, Fiat Chrysler Automobiles merged with french auto company PSA Group in order to become a global powerhouse, thus becoming the fourth-largest automaker company with a combined market value of roughly $50 billion. This year, according to Mopar Insiders, Chrysler’s brand is making even more headway by deciding to remove its famous name…well, at least thinking about it. Other brands owned by FSA such as Dodge, Jeep, and Ram have and continued to bring in the most profit for the company, but due to Chrysler’s small lineup its cars don’t always get much traction, so it might not be that surprising for a rebrand of sorts on the name.

Typically when two companies merge, they also agree on a new name as a way to identify themselves as one new organization. For nearly 100 years, Chrysler has gone through several name changes such as the Chrysler Corporation, Chrysler LLC, DaimlerChrysler, and Fiat Chrysler Automobiles. It’s been reported that with the new merge between FCA and PSA, the two companies have agreed not to use either of their existing names. This marks the first time in Chrysler’s history in which the name may not be used outside of the company’s brand. 

A statement was made by Walter P. Chrysler’s great-grandson, Frank Rhodes to Mopar Insiders about the matter, “It has been a long time coming. That being said, we need to preserve the brand and at least it looks safe for now. Carlos Tavares, CEO PSA, said he would keep all of the brands,” Rhodes said. “Chrysler should expand and go after Lincoln. I did think of a corporate name, PFC Corporation. However, I heard that none of the existing corporate names will be used. The fact is that Tavares has the leading vote, 6-5, and however you slice the cake, he and the French Government are in control. Remember how Chrysler and Mercedes had a ‘merger of equals?'”

Despite the possibility that Chrysler’s name may be no more, this does not mean that the brand itself is going extinct. Merges and partnerships with the FSA haven’t always worked out for the best; On the contrary, this latest deal should aid in speeding up product cycles and have a greater overall structure between these core brands.

2020 Chrysler Pacifica Limited

Speaking of reputable names, the 2020 Chrysler Pacifica Limited is an absolute must-have for large families who need a lot of space for their luggage and themselves, as it 8 available seats and an unbelievable amount of cargo space.

Standard features include a Uconnect radio system, heated front and rear seats, a tilt steering wheel, Blind Spot Detection, Brake Assist, a navigation system, power moonroof, as well as remote keyless entry.

On optional feature on Limited trims is the Red S Appearance package. It gives the interior a bright and sporty pop of color. It also adds a few embellishments on the exterior by adding a Red S and Black Noise liftgate badges with Velvet Red inserts.

The starting price for the 2020 Pacifica Limited is roughly $42,000 (plus destination fee). It also has a basic 3-year warranty for 36,000 miles as well as a five-year powertrain warranty for 60,000 miles.

For more information, please visit our website Miami Lakes Auto Mall. Representatives are standing by!

Photo Source/Copyright: US News