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Is Chrysler Stellantis’ Secret Weapon?

 

The multinational automaker, Stellantis, is undoubtedly a strong competitor in the automotive market due to its extensive portfolio of car brands such as Fiat, Jeep, Ram Trucks, Alfa Romeo, and many others. Dodge clearly gets the most attention from Stellantis, therefore, it appears that the automaker views it as its knight and shining armor. However, there is one brand that has the key advantage and that’s Chrysler.

This year, Chrysler was the talk of the automotive town in good ways with its award-winning Pacifica minivan, but then, in some not-so-good ways with chatter that Stellantis might be giving this subsidiary the boot. Contrariwise, Carlos Tavares, CEO of Stellantis quickly shot down these rumors. But the question remains: What’s next for Chrysler?

The Chrysler company only has three nameplates, which are the 300 sedan, the Pacifica minivan and Voyager minivan. It doesn’t seem like it, but the automaker still has a lot to work with. Although sedans and minivans are no longer a hot ticket on the market, Chrysler has found a way to make it work for them.

Starting off, the Pacifica has been the heavyweight champ in its segment for its unbeatable interior technologies and overall design. Even though Stellantis is rich with brands, it’s poor with singular products that continually reach first place in its division. Be that as it may, with their Pacifica model, it repeatedly gets the limelight and even more so with its Hybrid variant, due to its adeptness in handling and changeability.

This next vehicle may seem questionable, but hear us out first. Once upon a time, the Chrysler 300 sedan was the big man on campus in the mid-2000s and was often used by celebrities or prolific figures. At some point, the hype died down, to where many critics have questioned why the automaker even bothers with the car anymore. While these concerns are valid, the 300 is still a valuable nameplate, and the only thing that needs to change is the image, especially since the style has pretty much stayed the same since its 2005 debut. Nevertheless, the real equity is in its unique and powerful HEMI V8 engine, which still astounds us with its exhilarating acceleration, rumble, and force.

If we’re really digging deep as to why shutting out Chrysler would be bad for business, it’s that Stellantis needs a brand that creates a distinction between its broader companies such as Ford, Volkswagen, or Toyota. Many U.S. car buyers don’t even know what Stellantis is yet, and eliminating this iconic American brand would only cause further confusion.

Fortunately, it doesn’t seem like Stellantis needs to take our word for it because they haven’t shown any real signs of giving up Chrysler in the first place. 

Miami Lakes Chrysler

For Chrysler fans who can’t get enough of the 2021 Pacifica or their 300 model, Miami Lakes Automall has you covered! We have a great selection of Chrysler vehicles that range in a variety of different trims and prices. These models are also filled with fun features such as with the Pacifica that comes with a 10.1-inch touchscreen display with Uconnect 5 infotainment, wireless Apple CarPlay and Android Auto integration, and even a Wi-Fi hotspot.

Those who are interested in any of these models can simply view our online new car inventory and chat with a representative for further assistance.

Photo Source/Copyright: Shutterstock via photographer Ivan Kurmyshov
Miami Lakes Automall FCA Summer Edition Campaign

Fiat Chrysler Automobiles and Apple Make Sweet Music

Miami Lakes Automall FCA Summer Edition Campaign

Ya’ll ready for some summer love? Fiat Chrysler Automobiles (FCA) has started its 2018 Edition of FCA’s summer advertising campaign. With a focus on several FCA brands, Chrysler, Jeep®, Dodge, Ram, and FIAT, commercials will be airing on various media channels, digital and TV, to promote these brands and select vehicles. In partnership with the technological giant Apple, FCA and Apple will be working together to also promote Apple CarPlay and the “Apple Experience” with the summer advertising campaign, set to feature ten music artists across multiple labels, including a Jeep brand collaboration with multi platinum, Grammy®-nominated band OneRepublic (Interscope Records) to launch the sixth Summer of Jeep campaign.

“FCA offers an incredible Apple experience, giving consumers the ability to enjoy Apple Music’s catalog of 45 million songs and to listen with premium BeatsAudio sound, in addition to all the features that come with CarPlay. This collaboration inspired us to leverage the strength and identity of each of our individual brands…Additionally, as the only automaker to now offer branded playlists on Apple Music, this allows us to provide increased relevance to targeted audiences.” – said Olivier Francois, Chief Marketing Officer, FCA.

The “Apple Experience” is an offer the FCA started in June 2018 that would give new consumers a chance to get Apple Music for free. Customers in the U.S. and Canada would get six months of Apple Music free if they were new Apple Music users and three months free if they were existing customers with the purchase of any new Chrysler, Dodge, FIAT, Jeep or Ram vehicle with standard Apple CarPlay support. It should go without saying that all of these ads will be showing off Apple CarPlay functionality, although Google Android Auto will most likely also be standard if Apple CarPlay is.

Of the ten music artists being featured, those who have music featured in the commercials are OneRepublic, Alice Cooper, Brothers Osborne, Dej Loaf & Leon, and Nicky Blitz. Other music artists, such as Sofia Reyes, Dave Cobb, Gus Wenner, and Kathryn Hahn also worked together with the above artists to make curated playlists for the Summer of Jeep campaign, now available on Apple Music. The main focus for FCA though, is OneRepublic with Interscope Records.

“With this new campaign, Interscope continues our relationship with the FCA-crafting campaigns that speak to the power of music…Our diverse roster and FCA’s respect for the magic of artistry and the creative process are evident in the new Summer of Jeep spot featuring OneRepublic.” – said Steve Berman, Vice Chairman Interscope Geffen A&M Records.

You can watch some of the videos for the Summer of Jeep campaign below.

https://youtu.be/hy9ehjIlrCE

Playing in the background of the Jeep Brand commercial, “Sold Out”, is the new single from OneRepublic, “Connection”. Featured in this commercial is the redesigned Jeep Cherokee and the all-new 2018 Jeep Wrangler JL.

https://youtu.be/8qi3cTNtz9k

“Under My Wheels” by Alice Cooper will be playing behind the Dodge brand commercial,”The Rider”. With a taste for high-octane speed, the Dodge Durango SRT is featured in this commercial.

https://youtu.be/fY5JQyD8uxc

The Brothers Osborne and their new track “While You Still Can” plays in the background of the “Support the Port” commercial, showing off how the Ram 1500 helps the brothers in their project to renovate the Historic Theatre in Port Saint Joe, Florida.

Looking for your own Jeep, Dodge, Ram, or Chrysler vehicle? We have plenty at Aventura CJDR.

Photo Source/Copyright: AdWeek.com