It’s the most wonderful time of the year again, and as of November 5th, 2018, Fiat Chrysler Automobiles (FCA) year-end “Big Finish” advertising campaign launches on television, social media and digital channels. The campaign features big-name celebrities like actress Kathryn Hahn, multi-platinum Grammy-nominated band OneRepublic, and an original track from Gwen Stefani’s newly released deluxe holiday album “You Make it Feel Like Christmas,” which serves as a backdrop for Ram brand’s 30-second “Ginger Builders” spot celebrating the spirit of giving.
Along with the 30-second videos, which promote Chrysler, Jeep, Ram, and Dodge brands, a second commercial will be filmed live on Saturday, December 1st, 2018 for the Ram brand. As seen in the first commercial, the second will feature a Ram 1500 towing a life-size Gingerbread float to the 2018 Nashville Christmas Parade that benefits the Monroe Carell Jr. Children’s Hospital at Vanderbilt.
“We set out to accomplish three objectives with our Big Finish campaign – it must be unique to each brand personality, it must be impactful to help sell cars during the automotive industry’s biggest selling season, and it must be relevant,” said Olivier Francois, Chief Marketing Officer, FCA. “Our challenge during the holidays – when we are oversaturated with holiday music and bells ringing — is how do you get more than your fair share of attention if you use the same device as everyone else, and at the same time remain true to the identity of our brands? The answer, as always, is the creative twist. From a rap reimagination of ‘Jingle Bells,’ to the heavy metal track ‘Santa Claus is Back in Town,’ to enlisting artists such as OneRepublic and Gwen Stefani to put their own spin on holiday music, it gives us the opportunity to hear a story that speaks to the moment and stands out at the same time.”
Kathryn Hahn – Chrysler Brand “Lit Christmas”
With some help from the Chrysler Pacifica, actress Kathryn Hahn and the kids go on a “Caroling” adventure while jamming out to “Lit Christmas,” a rap re-imagination of the holiday classic “Jingle Bells.” Created by Scott Stallone featuring MC Rellik and Stones Throw Records, this holiday rendition is boasted throughout the interior cabin via the Harman Kardon speakers. The Chrysler Pacifica is notably dressed in the available S Appearance Package that features a stylish black badging, black accents, 18-inch wheels with a Black Noise finish, and a “Pacifica” and “S” badge located in the rear. The interior cabin of the Chrysler Pacifica is fitted with black seats featuring light gray accents and stitching along with an “S” logo.
Since partnering up with the brand’s Chrysler Pacifica in a television, social, and digital campaign back in March 2018, Kathryn Hahn extended her contract with the brand that included a social video campaign that launched this summer. Consumers can expect to see new videos continuing to run throughout this holiday season.
OneRepublic – Jeep Brand “White Christmas”
Grammy-nominated band OneRepublic joins the Jeep Brand for its second collaboration in 2018 with its 30-second “Colorful Christmas” spot that features a beautiful reimagination of “White Christmas.” This Christmas classic performed by OneRepublic includes the Jeep Brand’s entire vehicle lineup while celebrating the colors of the holiday season and is accented against towering red rocks, aqua blue coastlines, emerald green forests, white snowy landscapes, and softly lighted city streets. Additionally, and as Jeep so beautifully describes it, “The holidays are where you take them and, in a Jeep SUV, you can take them anywhere.”
Gwen Stefani – Ram Brand “You Make it Feel Like Christmas”
An original holiday track from Gwen Stefani’s newly released deluxe holiday album, “You Make it Feel Like Christmas” is the backdrop to Ram brand’s “Ginger Builders” 30-second video. Comprised of a truck lineup that is built to serve, the all-new Ram 1500, the Ram 2500, and the Ram 3500 all take part in the construction of a classic Christmas holiday project, a giant gingerbread house. Complete with giant gumdrops, huge marshmallows, and gigantic graham crackers, this life-size gingerbread float will be towed by the Ram trucks at the Nashville Christmas Parade.
Dodge Brand – “Santa Claus is Back in Town”
After riding on his centuries-old sleigh, it’s no surprise why Santa Claus himself would proclaim to his little helpers that “it’s time for an upgrade!” During the Dodge brand’s 30-second “Upgrade,” the elves begin to take inspiration from the Dodge brand lineup to put a spin on Santa’s classic sleigh. The Dodge-inspired upgrade consists of the 797-horsepower Challenger Red Eye engine, dual exhaust tips, six-piston Brembo brakes, and seven-passenger seating – finished off by the Dodge tagline: “There’s more than one way to fly!” Additionally, the Dodge brand will launch a social series in early December, as an extension to the 30-second television commercial, that will broadcast popular car restoration reality shows.
The social series that takes place across YouTube, Facebook, Twitter, and Instagram will chronicle the entire process of overhauling Santa’s all-new decked out sleigh while revealing the reasoning for many of the newest features. Also, professional athlete, NFL player, pro wrestler, and automobile aficionado Bill Goldberg plays Santa and “All Girls Garage” host and automotive enthusiast Cristy Lee plays Mrs. Claus. Deriving from one of Elvis Presley’s holiday albums, the heavy metal “Santa Claus is Back in Town” track is from the album “We Wish You a Metal Xmas and a Headbanging New Year.”
Ring in the Christmas holidays by giving someone near and dear to you the best gift of all – a 2019 Chrysler Pacifica! Test drive one today at the Miami Lakes AutoMall and for more information on our entire new car inventory selection, visit our website or follow us on social media. From all of us at the Miami Lakes AutoMall, we want to wish ya’ll a very Happy Holidays!