Miami Lakes Automall Chrysler Google Waymo California

Chrysler Waymo Expands Driverless Program to California

Miami Lakes Automall Chrysler Google Waymo California

The self-driving autonomous vehicle project, Waymo, is the first self-driving vehicle to get approval as a driverless ride-hailing service. The decision was made in Phoenix, Arizona by the Arizona Department of Transportation. Approved as a Transportation Network Company for the metro area of Phoenix, the Waymo will continue to expand beyond just Phoenix and will aim to have their own driverless ride-hailing service available to consumers around the nation.

Ride-Hailing an Autonomous Car?

Yes, Google/Alphabet Inc., have done wonders with the self-driving Waymo project. Sometime by the end of 2018, according to an anonymous source, Waymo will be launching their own ride-hailing app, just like Uber and Lyft, but it will be the world’s first for a self-driving car service. It starts with consumers in the metro area of Phoenix, Arizona able to use this app, in an area of 100 square-miles, but that’s just the beginning.

Thousands of modified Chrysler Pacifica Hybrid minivans make up the fleet for the driverless ride-hailing service. Google/Alphabet Inc. actually purchased over 60,000 units of the Chrysler Pacifica Hybrid from Fiat Chrysler Automobiles (FCA) to expand their self-driving fleet while expanding their testing grounds. By this time in 2019, everyone in the U.S. could get a driverless car to transport them around, and the next goal is to get a permit in Silicon Valley, California.

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FCA big finish campaign kathryn hahn chrysler

FCA’s “Big Finish” Advertising Campaign Features Some Notable Celebrities

FCA big finish campaign kathryn hahn chrysler

Photo Credit/Copyright: media.fcanorthamerica.com

It’s the most wonderful time of the year again, and as of November 5th, 2018, Fiat Chrysler Automobiles (FCA) year-end “Big Finish” advertising campaign launches on television, social media and digital channels. The campaign features big-name celebrities like actress Kathryn Hahn, multi-platinum Grammy-nominated band OneRepublic, and an original track from Gwen Stefani’s newly released deluxe holiday album “You Make it Feel Like Christmas,” which serves as a backdrop for Ram brand’s 30-second “Ginger Builders” spot celebrating the spirit of giving.

Along with the 30-second videos, which promote Chrysler, Jeep, Ram, and Dodge brands, a second commercial will be filmed live on Saturday, December 1st, 2018 for the Ram brand. As seen in the first commercial, the second will feature a Ram 1500 towing a life-size Gingerbread float to the 2018 Nashville Christmas Parade that benefits the Monroe Carell Jr. Children’s Hospital at Vanderbilt.

“We set out to accomplish three objectives with our Big Finish campaign – it must be unique to each brand personality, it must be impactful to help sell cars during the automotive industry’s biggest selling season, and it must be relevant,” said Olivier Francois, Chief Marketing Officer, FCA. “Our challenge during the holidays – when we are oversaturated with holiday music and bells ringing — is how do you get more than your fair share of attention if you use the same device as everyone else, and at the same time remain true to the identity of our brands? The answer, as always, is the creative twist. From a rap reimagination of ‘Jingle Bells,’ to the heavy metal track ‘Santa Claus is Back in Town,’ to enlisting artists such as OneRepublic and Gwen Stefani to put their own spin on holiday music, it gives us the opportunity to hear a story that speaks to the moment and stands out at the same time.”

Kathryn Hahn – Chrysler Brand “Lit Christmas”

With some help from the Chrysler Pacifica, actress Kathryn Hahn and the kids go on a “Caroling” adventure while jamming out to “Lit Christmas,” a rap re-imagination of the holiday classic “Jingle Bells.” Created by Scott Stallone featuring MC Rellik and Stones Throw Records, this holiday rendition is boasted throughout the interior cabin via the Harman Kardon speakers. The Chrysler Pacifica is notably dressed in the available S Appearance Package that features a stylish black badging, black accents, 18-inch wheels with a Black Noise finish, and a “Pacifica” and “S” badge located in the rear. The interior cabin of the Chrysler Pacifica is fitted with black seats featuring light gray accents and stitching along with an “S” logo.

Since partnering up with the brand’s Chrysler Pacifica in a television, social, and digital campaign back in March 2018, Kathryn Hahn extended her contract with the brand that included a social video campaign that launched this summer. Consumers can expect to see new videos continuing to run throughout this holiday season.

OneRepublic – Jeep Brand “White Christmas”

Grammy-nominated band OneRepublic joins the Jeep Brand for its second collaboration in 2018 with its 30-second “Colorful Christmas” spot that features a beautiful reimagination of “White Christmas.” This Christmas classic performed by OneRepublic includes the Jeep Brand’s entire vehicle lineup while celebrating the colors of the holiday season and is accented against towering red rocks, aqua blue coastlines, emerald green forests, white snowy landscapes, and softly lighted city streets. Additionally, and as Jeep so beautifully describes it, “The holidays are where you take them and, in a Jeep SUV, you can take them anywhere.”

Gwen Stefani – Ram Brand “You Make it Feel Like Christmas”

An original holiday track from Gwen Stefani’s newly released deluxe holiday album, “You Make it Feel Like Christmas” is the backdrop to Ram brand’s “Ginger Builders” 30-second video. Comprised of a truck lineup that is built to serve, the all-new Ram 1500, the Ram 2500, and the Ram 3500 all take part in the construction of a classic Christmas holiday project, a giant gingerbread house. Complete with giant gumdrops, huge marshmallows, and gigantic graham crackers, this life-size gingerbread float will be towed by the Ram trucks at the Nashville Christmas Parade.

Dodge Brand – “Santa Claus is Back in Town”

After riding on his centuries-old sleigh, it’s no surprise why Santa Claus himself would proclaim to his little helpers that “it’s time for an upgrade!” During the Dodge brand’s 30-second “Upgrade,” the elves begin to take inspiration from the Dodge brand lineup to put a spin on Santa’s classic sleigh. The Dodge-inspired upgrade consists of the 797-horsepower Challenger Red Eye engine, dual exhaust tips, six-piston Brembo brakes, and seven-passenger seating – finished off by the Dodge tagline: “There’s more than one way to fly!” Additionally, the Dodge brand will launch a social series in early December, as an extension to the 30-second television commercial, that will broadcast popular car restoration reality shows.  

The social series that takes place across YouTube, Facebook, Twitter, and Instagram will chronicle the entire process of overhauling Santa’s all-new decked out sleigh while revealing the reasoning for many of the newest features. Also, professional athlete, NFL player, pro wrestler, and automobile aficionado Bill Goldberg plays Santa and “All Girls Garage” host and automotive enthusiast Cristy Lee plays Mrs. Claus. Deriving from one of Elvis Presley’s holiday albums, the heavy metal “Santa Claus is Back in Town” track is from the album “We Wish You a Metal Xmas and a Headbanging New Year.”  

 Ring in the Christmas holidays by giving someone near and dear to you the best gift of all – a 2019 Chrysler Pacifica! Test drive one today at the Miami Lakes AutoMall and for more information on our entire new car inventory selection, visit our website or follow us on social media. From all of us at the Miami Lakes AutoMall, we want to wish ya’ll a very Happy Holidays!

thanksgiving road trip hacks miami lakes chrysler

Travel Hacks to Help During This Thanksgiving Holiday

thanksgiving road trip hacks miami lakes chrysler

Photo Credit/Copyright: piainsure.com

Thinking of traveling during the upcoming Thanksgiving holiday? Well, you aren’t the only one. With the busiest travel holiday on the horizon, there’s a good chance that you’re among the 89 percent of holiday travelers who will drive to their destination this year, according to ResorTime.com. In order to make your road trip a more enjoyable one, we’ve put together a few tips to ensure a stress-free and happy holiday vacation.

Food Storage

While you can’t keep a whole turkey piping hot for days (nor would you want to), it’s possible to keep most foods warm for at least half a day, or sometimes even a full day. The beauty of Thanksgiving is that a good amount of the traditional foods are pantry-based, so it saves the worry of where to store perishables. In those cases where you have to keep your food safe while on the road, it’s a good idea to transfer hot foods into glass containers, which hold heat better than plastic containers. Another alternative to store foods like bread, meatloaf, or sliced chicken would be to wrap them up in tinfoil as an alternative to using glass containers. Store large amounts of food, like a full-sized lasagna or a double batch of mashed potatoes, in disposable foil food containers with cardboard lids.

Insulated storage bags, like the type used by pizza delivery drivers, are another perfect way to keep those hot foods nice and toasty. For those traveling with liquids and soup, use a vacuum food flask. All it takes is transferring the soup straight from the stovetop into the container to keep it as hot as possible and make sure it’s sealed tight to prevent it from leaking.

Stay Prepared

According to the American Automobile Association (AAA), most car breakdowns can be prevented by having your car serviced before your journey. Head to a mechanic at least a week in advance to have the oil and tire pressure checked and make sure that the battery, brakes, and engine are all working properly. Traveling with the little ones? Then you must know that entertainment is the key to maintaining a peaceful driving experience with minimal meltdowns. Have all smart devices charged with extra cables, coloring books with crayons stocked, and for those who have a dual rear-seat entertainment system, don’t forget those DVD favorites.

Also, packing plenty of snacks and water is super important for those long road trips, as a lack of hydration can lead to headaches. It’s no secret that traveling during Thanksgiving weekend is one of the busiest times of the year, so it’s essential to plan your driving time accordingly. Unfortunately, not everyone can hit the road early in the morning, so for those who can’t, avoid driving between the hours of 12 p.m. – 4 p.m. – commonly referred to as the busiest high-risk driving time.

Less is More

Packing and repacking your car can not only be time-consuming but also a hassle. Road-trip experts advise loading non-essential items first, such as anything you won’t need until you reach your final destination, and then put in items that you’ll rely on during the drive. If you’re traveling with large quantities of food, make sure they’re secured when placed in your trunk to prevent a giant mess of food or even a hazardous situation in the event of an accident.

As you embark on your journey, we hope these tips help you and your family have a safe and enjoyable Thanksgiving holiday. Interested in a vehicle that checks all the boxes in terms of travel? Check out the 2019 Chrysler Pacifica. Loaded with Stow ‘n Go seating for added cargo storage, the Chrysler Pacifica has a total cargo volume of 140.5 cubic feet. Stop by the Miami Lakes AutoMall and test drive one today!