Posts Tagged ‘graphics’

The History of the Chevrolet Badge

Wednesday, April 10th, 2019

Trucks are known for their legacies. They are known for being a reliable and practical tool of hardworking men and women and are often handed down from generation to generation. One of the things that most likely sticks out from a Chevy truck is the Chevy graphics.


Chevy has been around for the past 100 years. The legend began in 1918 with the ‘1918 One-Ton which is said to be the first purpose-built Chevrolet truck, according to By 1929, wooden wheels were no longer, and all of Chevrolet vehicles started featuring “new steel disc wheels.”   

Of course, by 1938, the Chevrolet Half-Ton, with its swept fenders and new front bumper, showed early signs of the newly formed design team’s influence on Chevy Trucks. Fast-forward about 10 years later, and the first three-seater is introduced in the Chevrolet 3100 series. As the years progressed, so did the trucks MSRPs.

Back in the 1970s, the graphics were necessary for the distinction between trucks but not every truck had them. In the ‘80s, Chevy graphics gained large popularity making them more consistent in their trucks. The decals adorning truck beds have progressed over the years. They went from having a “plain bodyside stripe to funkier abstract shapes in period-correct-colors,” according to New Roads magazine.

Here are some of Chevy’s graphics greatest hits:

The 1980s:

If there’s anything that you remember from the 80s (whether born in that era or you’re a die-hard fan of 80s music and movie like Pretty in Pink) is the vibrant colors that dominated the period. Trucks didn’t get left behind. The graphic designs had everything from neon lights, vibrant colors and they were the jagged type styles.

At the start of the 1980s, Chevy truck graphics were “starkly simple, with ‘70s carryover style: a broad bodyside stripe bordered by chrome trim, creating  a two-tone look.” The color combo of the 80s were cream stripes on a brown body. But in the late ‘80s, Chevy’s full-size trucks left behind the 70s body style and introduced Z71 as a trim level.

Z71 configurations and 4×4 truck graphics, for this era, used bold, simple lettering to convey their capability and strength. Today, a Z71 logo on a Chevy truck instantly announces its off-road capability. The Z71 package offers rugged features, an upgraded suspension, and more.   

The 1990s:

There are times when you get a design that works as was the case for the 1990s design. It took the same lean and slightly rounded corners of designs established in the late ‘80s. It can be seen on special editions, like 1990-1993 454 SS pickup, which featured “red logos on the sides of the bed, plus red outlines around the 1500 emblems on the door trim and around the bowtie on the front grille,” according to New Roads magazine.

The 90s were known for grunge music with relevant distressed-looking text, but the design for the trucks was different as they reflected their straightforward capability. One familiar truck emblem took on a new meaning. The Silverado badge became the official moniker of Chevy full-size trucks in 1999.  

The 2000s:

With digital design came the expectation that the design had to look good not only in print but on screens of all sizes, especially with the rise of smartphones around the corner. Chevy needed to stand out even more, and this was the case with the ZR2 off-road package. Available for the S-10 and Blazer, which sported large semi-dry-paintbrush-looking logos in front of the taillights to show that it was ready to get dirty on the road.

Then there was the sporty S-10 Xtreme. It showcased a lower stance and door emblems that boasted an exaggerated X. Small screens started to dominate drivers fields of vision, and even though trucks had large bedside panels for displaying graphics, the decals embellishing them reflected the trends of the time, with bold outlines and sharper corners.

Chevrolet has decided to replace its top-tier LTZ trim level with the new named Premier trim. The change first happened on the 2016 Chevy Malibu, and then spread across most of the Chevy lineup, except for the Camaro, Corvette, Chevy trucks and several low-end models like the Spark. When the Premier debuted it featured a two-tone, silver-black badge, which has replaced a new version on 2019 Chevrolet models.      

You can search the inventory of Chevrolet vehicles at Miami Lakes Automall. Make sure to stop by for a test drive and see if this model and make is the car for you.

Photo Credit: USA1