Photo credit: Freep
Chevrolet is attempting to change its line-up with addition by subtraction. The Chevrolet Impala has seen its last model roll out of the factory, officially ending in February 2020 at the General Motors Detroit-Hamtramck Assembly plant in Michigan. The very plant its self will be transformed as the saying goes, “out with the old and in with the new.” That quote can be used for more than the plant’s forthcoming upgrades that will see a significant shift from machines that build parts for the outdated internal combustion engine vehicles and replaced by machines capable of building modern electronic vehicles. Along with the machines that are being replaced, as many as 130 workers will retire when the plant undergoes renovation.
Out With the Old and In With the Electric
General Motors is investing over $2.2 billion in this retooling of the plant. By the end, General Motors (GM) looks to have 2,200 people at the Detroit-Hamtramck plant. Around 70 skilled-workers are going to remain working throughout the retooling practice, but as many as 600 general assembly workers are going to transfer to other GM plants as the process gets underway. The end of the Impala badge is the end to a massive era for GM. Dating back to 1963, Chevrolet sold its 50 millionth car, which just so happened to a Chevy Impala. The Impala was fourth in terms of sales among the Chevy cars produced between 1965 and 1970 with nearly 13 million vehicles sold after the Beetle, Ford Model T and Lada Riva. After 10 generations of the Impala, the large car has seen its run end.
Why Did General Motors End the Impala?
The Impala saw a significant drop off in sales from 2018 to 2019. The total in 2018 was 56,556 vehicles sold compared to 44,978 vehicles moved last year. That was a 25.5% drop off and Chevrolet has made up their mind to focus on new plans and take Chevy to new heights with upcoming EV vehicles and a different outlook for the brand. From 1958 through 195 and since its return in 1994 through 2020, the Impala was a massively successful vehicle for General Motors.
“Just as the Impala evolved over the years, the market has shifted dramatically and demand for sedans has declined and we adjusted to meet customer needs,” said Steve Majoros, vice president of Chevrolet marketing.
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