2016 Camaro Wraps Up Cross-Country Tour
The 2016 Chevy Camaro will be making its debut before you know it, and to ramp up for the release, the brand decided to showcase their vehicle across the entire country. To achieve this, the company literally drove the vehicle through each of the 49 continental states.
To learn more about Chevy’s extraordinary journey with the upcoming Camaro, continue reading after the break…
The automotive press was recently invited to partake in Chevy’s “Find New Roads” campaign as part of their promotion for the 2016 Camaro SS. The program included a 48-state road trip throughout the continental United States, with the intent to get each state properly covered (presumably for an extensive navigation system). The trip was originally inspired by Randal Olson, a computer scientist who figured out the most efficient route for driving across the United States, with the company undertaking an identical cross-country trip.
Throughout the entire process, there were 171,252 total miles logged during the journey across the country. The Camaro’s OnStar system would pull ‘pings’ from each state during the month-long trip, assuring that “each state was covered.” There were 533 total OnStar Blue Button pushes during the trip, allowing the system to record “points of interest, directions, and often the nearest fuel station.” Perhaps most impressively, none of the drivers ever asked for OnStar’s roadside assistance.
As Sean Szymkowski of GMAuthority.com writes, he was allowed to take the wheel of the black Camaro SS and drive it from Portland, Oregon all the way to San Francisco, California. The final stop was today at the LA Convention Center in Los Angeles, and the brand invited the public to conclude the final leg of the journey. VIP parking was reportedly available for guests arriving in a Chevy Camaro.
Five other vehicles took part in the event, including the Malibu, Cruze, Volt and Spark.
“These five cars represent a pivotal year for Chevrolet, as they each introduce new technologies to their segments,” said Alan Batey, president, global Chevrolet (via the brand’s website). “To help introduce these new cars, Chevrolet is taking a 48-state tour searching for examples of innovation across the U.S.”
It’s been a big week for the nameplate. The 2016 model was named Motor Trend’s Car of the Year, with the publication praising the vehicle’s engines, handling, and light-weight design.
“Our 2016 Car of the Year, the Chevrolet Camaro, is one of the finest driving vehicles in the world at any price,” editor-in-chief Edward Loh said, “though its price is well within reach of the average consumer.”
The award is certainly well deserved, as the 2016 Camaro offers a variety of unique and exclusive features. It starts with the standard (but impressive) 2.0-liter turbocharged I-4 VVT DI engine, which can pump out an incredible 275 horsepower and 295 ft-lbs of torque.
The rest of the vehicle just screams luxury, including the sleek, redesigned body, the innovative, technology-filled command center, and Sky-High technology (which essentially makes your convertible top extremely easy to operate).