Ram unveiled its next best pickup, the 2020 Ram 1500 Laramie Southwest Edition. The new luxury trim was designed with the largest truck-buying region in the world in mind. Designed to be exclusively sold in Texas and other neighboring states, the 2020 Ram 1500 Laramie Southwest Edition not only adds luxury features but popular appearance features as well.
“For nearly 20 years, Ram has recognized that Texas and America’s Southwest are the center of the truck universe. Ram was the first manufacturer to offer a Texas-exclusive model and the Lone Star Edition remains our most popular truck in Texas. Our new Laramie Southwest Edition adds the segment’s best combination of performance, capability, luxury and technology,” said Mike Koval, Ad Interim Head of Ram Brand, FCA – North America.
On the outside, the 2020 Ram 1500 Laramie Southwest Edition features body-colored mirrors, bumpers, and grille surround that help give the pickup a more streamlined and sophisticated appearance. Other accents include chrome highlights, grille inserts, chrome tow hooks, polished 20-inch wheels, and body side moldings. The Southwest Edition pickup even offers Power side steps that fold out of the way when the pickup is parked or on the move.
The interior of the Ram 1500 Laramie Southwest Edition offers buyers plenty of luxury and technology, and one unique feature. There’s the standard Uconnect 4C Infotainment system with an impressive 12-inch touchscreen, electronic trailer brake control, and a dual-pane panoramic sunroof. Also included are advanced safety features such as Blind-Spot Monitoring with Rear Cross Path Detection, ParkSense Front and Rear Park-Assist with Stop, automatic high beam headlights, rain-sensing windshield wipers, and a remote tailgate-release. Buyers can choose between bench or bucket seats.
Inside, the Ram 1500 Laramie Southwest Edition is loaded with features, technology and unique features. Among those features are the Uconnect 4C infotainment system with a massive 12-inch touchscreen, dual-pane panoramic sunroof and electronic trailer brake control. Also included are automatic high beam headlights, Blind-spot Monitoring with Rear Cross Path detection, ParkSense® Front and Rear Park-Assist with Stop, remote tailgate-release and rain-sensing windshield wipers. Buyers have a choice of either a bench or bucket seats. One of the unique features? A heavy-duty Mopar locking console when buyers opt for the bucket seats.
The 2020 Ram 1500 Laramie Southwest Edition is available in all powertrain options as buyers can also opt for either a Quad or Crew Cab body. Bed lengths vary in sizes, either 5 ft.-7 inches or 6 ft.-4 inches. The Ram 1500 Laramie Southwest Edition has a starting MSRP of $45,480 (plus a $1,695 destination fee). New 2020 Ram 1500 Laramie Southwest Edition pickups are scheduled to go on sale during the second quarter of 2020.
Want to experience more of the Ram Trucks lineup? Visit us at Miami Lakes AutoMall and check out our Ram inventory. Although the Ram 1500 Laramie Southwest Edition isn’t here yet, there are plenty of special trims for buyers to explore. Schedule your test drive today! Follow Miami Lakes Ram on social media for the latest news.