As we’ve mentioned before, Ram Trucks is enjoying an era of success – an all-new heavy-duty debut at the 2019 Detroit Auto Show, the all-new 2019 Ram 1500 was named Motor Trend’s Truck of the Year and the fact that the brand managed to record its best sales in 2018 since the brand debuted its lineup of trucks over a quarter century ago. In fact, Ram is so poised for success that the redesigned Ram 1500 beat out both the Chevy Silverado and GMC Sierra for North American Truck of the Year, and according to a survey from IHS Markit, had the highest customer loyalty for the third consecutive year.
The latest heavy-duty pickups revealed at the Detroit Auto Show reset the segment’s bar for torque as the Cummins diesel engine-powered Ram is the first pickup to offer 1,000 lb-ft of torque. Additionally, Ram pickups with the same engine can tow up to 35,100 pounds and have a payload of 7,680 pounds – both figures top the heavy-duty pickup segment. Jim Morrison, head of the Ram brand in North America, talked to the press at the Detroit Auto Show about the brand’s future and evaluated the success of the mild-hybrid eTorque system that makes the all-new 1500 one of the most fuel-efficient light-duty pickups on the market. Let’s see what’s ahead for Ram.
Enticing New Truck Buyers.
Morrison noted that the brand is well aware that some customers buy Ram trucks because of their design, while others look for that next level of payload or towing that they may need and that the brand is committed to innovation in order to cater to all interests. As for enticing the newer generations, it’s apparent that Ram is not worried about waning interest in pickups like some other brands. Morrison indicated that the next generation of truck buyers are engaged in what the pickup market looks like, even if they’re buying 10- or 5-year-old trucks and that their interest largely lies in modifying their trucks according to research. Ram is counting on the overall appeal of the truck segment to get younger customers to pay attention to them. Morrison also pointed out that back in the day owning a pickup was a costly ordeal that might’ve been out of reach for younger buyers, but nowadays trucks have more or less the same operating costs of a car thanks in large part to technology and stable gas prices. There’s no need to compromise.
As we mentioned earlier, Ram is committed to innovation and continues to provide varied choices on powertrains for truck buyers. Fuel economy for the fleet has improved as a whole thanks to its eTorque mild-hybrid system, while the brand offers consumers different engine pairings so they can get the most out of their trucks depending on their needs. The eTorque system uses a motor generator unit that’s attached to the engine and sends power to a battery pack that’s mounted in the rear of the cab. More than enough electricity is generated so that the Ram can easily handle increased demands while reducing the load on the gas engine. Power windows, power steering, anti-lock brakes, air conditioning, large touchscreens, and other functions run smoothly without relying on power from an overwhelmed alternator that’s no longer needed. The eTorque system is not like the traditional hybrid systems that have the ability to operate a car on electricity for short distances, its purpose is to reduce the demands on the engine while making the pickup more fuel efficient. Ram is the first major manufacturer to make a mass effort in selling a somewhat electrified pickup – other crosstown rivals like Chevrolet and GMC have offered hybrid variants in the past but in limited numbers only.
Don’t just take it from us, experience the all-new 2019 Ram 1500 for yourself here at Miami Lakes Ram. Browse the extensive Ram 1500 inventory and schedule your test drive today! If you’re looking for something a little more heavy-duty oriented, follow us on Miami Lakes Ram social media to be the first to know when the all-new 2500 HD and 3500 HD pickups arrive on our lot.