Ram is Changing Pickup Segment Expectations

Truck makers have to go above and beyond nowadays to stay competitive in the U.S. truck market. Towing capacity accompanied by overwhelming torque figures and brute engines under the hood isn’t enough to sell trucks anymore. The next battleground for truck makers? Dashboard display screens much bigger than the average are what’s winning over truck owners now. Fiat Chrysler Automobiles (FCA) was ahead of the curve with this feature as the automaker provided an Apple iPad-inspired 12-inch touchscreen in the center console on its redesigned 2019 Ram 1500 pickup. [click to continue…]

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2019 Ram 1500 Rebel Gets in on the Action

MLAM 2019 Ram 1500 Rebel

The 2019 Ram 1500 is still collecting accolades and this time around it’s the Ram Rebel who gets to stand in the spotlight. Officially crowned the “Texas Off-road Truck of the Year” title from the Texas Motor Press Association (TxMPA), the Ram 1500 Rebel is the perfect pickup for misfits to venture off the beaten path. The contest took place at the inaugural Texas Off-road Invitational held in Huntsville, Texas where a strong selection of pickup trucks, SUVs and crossover vehicles were all welcome to participate. Winners were chosen by TxMPA’s media panel over the course of a few days as the vehicles faced challenges and obstacles, including a mud course designed to test and showcase off-road capability.

Mike Herzing, President of TxMPA, said “The half-ton off-road segment is a competitive arena with a number of players and the 2019 Rebel was up to the challenge. Although well-mannered for on-road, the Rebel also offers great capability, encourages spirited off-road driving and is a great-looking pickup that thrilled the Texas Motor Press Association jurors.”

When it comes to off-road equipment the 2019 Ram 1500 Rebel can’t be beaten. Buyers can enjoy features such as 33-inch Goodyear Wrangler DuraTrac tires, a factory suspension lift, Bilstein shocks, 3:92:1 gear sets and a locking rear axle. Buyers also have the option to upgrade to the available 12-inch Uconnect 4C touchscreen display that features customizable content and split-screen capability. Reid Bigland, Head of Ram Brand, celebrated the win saying “The Ram 1500 Rebel is a tough off-road truck, yet it offers class-leading technology and a great, no-compromise ride. As America’s most awarded pickup, buyers know they’re getting the best truck on the market, and one that’s ready to take roads less traveled.”

This isn’t Ram’s first rodeo in Texas as the brand is the only one in the pickup segment to offer a truck designed and sold with Texans in mind. Ram recently introduced the 2019 Ram Heavy Duty Lone Star models at the DFW Auto Show. Exclusively sold in the second largest state in the U.S., the Ram HD Lone Star is here to serve the country’s largest pickup market. At the time of its debut Reid Bigland commented: “First and foremost, the Ram Heavy Duty Lone Star edition is a powerful, hard working truck that meets the demands of Texas truck buyers. Trucks are a big part of life in the Lone Star State, and Ram offers the segment’s best combination of performance, strength, luxury, and technology.”

It’s nice to see Ram earn recognition from a state that truly knows trucks, especially when said recognition is on behalf of the TxMPA whose intent is to create insightful, meaningful, and informed content that serves to influence the public’s buying decisions. Explore the 2019 Ram 1500 Rebel inventory at Miami Lakes AutoMall and see what all the fuss is about! Schedule your test drive today and follow Miami Lakes Ram on social media to stay up to date with the latest Ram news.

Photo Source/Copyright: Ram & off-road.com

 

 

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Ram 1500 Classic Doesn’t Miss a Beat

Like we’ve mentioned before, yes, Ram does have a midsize pickup coming, though its exact arrival date is unknown for the time being. In the meantime, Ram is hoping to provide buyers with a similar option with its Ram 1500 Classic pickup. Although the Ram 1500 Classic is a full-size pickup, it is essentially priced in the midsize range thanks to the introduction of the all-new 2019 Ram 1500. Ram hasn’t announced when it plans to officially phase out the Ram 1500 Classic, but it’s likely that the upcoming midsize pickup will be its replacement in the distant future. [click to continue…]

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FCA Confirms Midsize Ram Truck in the Near Future

Although Fiat Chrysler Automobiles (FCA) has declined to comment on recent rumors that have been making the rounds, it appears that there was some truth to one of them. According to Automotive News, Ram is, in fact, considering entering the midsize pickup market. When Jeep introduced its Gladiator midsize pickup, people pretty much assumed that this would be FCA’s only foray into the segment, but according to FCA CEO Mike Manley, nothing could be further from the truth. [click to continue…]

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Ram Releases Kentucky Derby Festivities Schedule

A few weeks ago we announced that the all-new Heavy Duty Ram pickups will be the exclusive automotive partner of the 145th running of the Kentucky Derby. Initially, Ram announced that it would release an accompanying Kentucky Derby Edition of its Heavy Duty trucks to celebrate the occasion. Now we finally have a full list of all the activities that Ram will be participating in on May 4 as part of the celebration to showcase its pickups packed with capability, power, luxury, and technology. [click to continue…]

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Ram Celebrates 10 Years at the Kentucky Derby With a New Truck

2019 marks Ram’s 10th anniversary as the official automotive sponsor of the renowned Kentucky Derby, often referred to as the biggest race in the American thoroughbred horse racing world. Ram usually relies on auto shows across the nation to introduce new trucks in its lineup and the Kentucky Derby edition is no exception. The New York Auto Show served as the backdrop for the debut of their latest pickup. Head of Ram brand, Reid Bigland, was excited to debut the latest darling of the Ram lineup saying “The Kentucky Derby remains one of America’s most recognized sporting events. This hardworking truck is packed with exclusive technology, luxury and good looks that make it fit to wear the Kentucky Derby name.” [click to continue…]

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The 2019 Ram 1500 Classic is the Gift That Keeps on Giving

The 2019 Ram 1500 Classic is often considered by experts as older than new but newer than used and it’s proving to be quite the workhorse across dealer lots. As the earlier-generation model that’s currently being sold alongside the all-new redesigned 2019 Ram 1500, the Ram 1500 Classic is certainly holding its ground as it made up nearly a third of Ram’s pickup sales in the first quarter. Dealers acknowledge that the redesigned 1500 has more bells and whistles than the Classic, but it retains its appeal among consumers that aren’t ready to take the plunge on heftier truck payments and are looking for a durable truck that’ll be reliable in the long run. [click to continue…]

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Ram Finally Topples Chevrolet Sales

The three traditional American truck makers – Ram, Chevy, and Ford – have been in competition with one another for over a quarter century now. Automotive innovations come and go as the big three attempt to outdo one another and reign supreme. Ram, the truck brand from automaker Fiat Chrysler Automobiles (FCA) has been coming in third place as the third-best seller of full-size pickup trucks in the U.S, behind second-place Chevrolet and industry leader Ford. Until now that is because change has finally come to the pickup segment and Ram is officially in second place. Anchored by its redesigned lineup, Ram can finally celebrate that sales officially surpassed the Chevrolet Silverado during the first quarter of this year (2019), effectively bumping Chevrolet to third place for the first time.

Ram sold 120,026 pickups During the first three months of 2019, a 15.4 percent gain when compared to the same time period a year earlier. Meanwhile, sales of the Silverado dropped 15.9 percent during the same period when compared to the year prior –  totaling 114,037 units. Chevrolet now occupies the third place spot thanks to Ram’s latest innovations, while Ford remains king at the top. Ford sold 216,611 F-Series pickups during the first quarter, managing to sell a few hundred more trucks when compared to the same time last year and cementing its status as king of pickups. Full-size pickup sales experienced a 2 percent decline overall when compared to the first quarter of 2018, with a sales total of 523,967 pickup trucks.

Ram and Chevrolet both have recently introduced newly redesigned half-ton trucks to the pickup market during the first quarter of the year. Additionally, each truck maker is expected to roll out new heavy-duty pickups to dealers this year. Meanwhile, Ford is slated to unveil an all-new F-150 model sometime next year, giving both Chevy and Ram a little time to blossom. While we can’t predict the future and see if Ram will maintain its lead for the entire year, it is no small feat that the brand finally topped Chevrolet after getting closer and closer over the past decade. The latest redesigns have proved successful as Ram seems to be the only truck maker dedicated to going above and beyond with its more than generous features. Ram sales grew a whopping 7 percent last year, while Silverado sales remained stagnant.

During a recent interview, Paul Waatti, the manager of product analysis at the AutoPacific consulting firm, stated “It’s also clear that Ram understands what today’s truck buyers are looking for and is gaining momentum by offering the most compelling packaging, tech, and content. Ram offers a mix of luxury and rugged lifestyle that has resonated with an increasingly growing audience of sophisticated pickup truck buyers that want comfort and capability, without compromising on either.”

Automotive industry analysts attribute Ram’s rising stats not only to their recent redesigns but also due to the Silverado’s dwindling popularity and the fact that GM produced lower inventory during the first quarter. The slow ramp-up of the new Silverado benefitted Ram so far, but the fact that Ram is aggressively pricing its trucks with incentives and discounts coupled with the fact that the company has good products to sell has definitely helped as well.

According to experts, Ram is projected to continue widening the sales gap over the Silverado. Explore the all-new 2019 Ram 100 inventory at Miami Lakes AutoMall as the Motor Trend Truck of the Year that’s revolutionizing what it means to drive a pickup. Follow Miami Lakes Ram on social media to be the first to know when the all-new Ram Heavy-Duty pickups arrive.

Photo Source/Copyright: Forbes

 

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Ram Shows Off in Texas With the Latest Lone Star Models

It’s no secret that Texas has a long-running love affair with trucks – the state is actually the biggest market in the U.S. for them. Ram recognized this potential gold mine back in 2002 and subsequently introduced the Ram Heavy Duty (HD) Lone Star edition – a truck designed by Texans for Texans. And speaking of Texas, Ram didn’t miss a beat and recently unveiled the all-new 2019 Ram Heavy Duty Lone Star editions at the Dallas Fort Worth (DFW) Auto Show.

The 2019 Ram 2500 and 3500 HD Lone Star editions stand out from the rest of the Ram lineup thanks to their special tailgate badging and some other unique interior touches. Unlike the Ram Laramie Longhorn designs of the past, Ram is no longer interested in pushing the cowboy aesthetic quite as hard – this means potential buyers should not expect tooled leather and tassels to say the least.

Reid Bigland, head of Ram Trucks, was present at the DFW Auto Show to help reveal the new editions and he had this to say: “First and foremost, the Ram Heavy Duty Lone Star edition is a powerful, hard-working truck that meets the demands of Texas truck buyers. Trucks are a big part of life in the Lone Star State, and Ram offers the segment’s best combination of performance, strength, luxury and technology.”

While the Lone Star edition is mainly an appearance package, it also offers a Class V hitch, electronic trailer brake control, and power tow mirrors – all as standard equipment. Besides that, buyers have access to all the redesigned and improved features that we witnessed during the Ram HD debut at the 2019 Detroit Auto Show, including a powerful Cummins diesel engine that produces 1,000 lb-ft of torque. No mention of pricing has been made as of yet, but experts expect that Ram will make the information available closer to launch.

Engine choices on the Ram HD Lone Star include the above-mentioned 6.7-liter inline-six Cummins diesel engine that’s mated to an Aisin six-speed automatic, as well as a lower-output variant of the same engine with 370 horsepower and 850 lb-ft of torque. Standard on all Ram HD Lone Star models is a 6.4-liter HEMI V8 engine that’s capable of 410 horsepower and 429 lb-ft of torque – all while mated to an eight-speed automatic.

As for the interior of the Lone Star, buyers can choose between two different interior packages and up to four color combinations. Cloth upholstery is standard while a power driver’s seat, an upgraded dash, and a larger touchscreen display are all optional. Buyers also have the option to add other appearance and options packages as well.

Although none of these Ram HD pickups are on the market yet, feel free to explore the all-new Ram 1500 which served as the inspiration for the revamped HD models. Browse the 2019 Ram 1500 inventory at Miami Lakes AutoMall and see what all the fuss is about. Schedule your test drive today and experience what the future of pickups looks like.

Photo Source/Copyright: Ram
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What Journalists are Saying About the Revamped Ram HD Trucks

 

Heavy-duty pickups are recognized for being workhorses and they usually get tasks done while offering little in the way of comfort and luxury. In fact, there haven’t been any major changes to the expectations of heavy-duty pickups on job sites over the years, but Ram is thinking ahead. The truckmaker is attuned to the ever-changing needs of consumers and has decided to forge capability, luxury and comfort to bring the pickup truck (both light-duty and heavy-duty) to the 21st century. [click to continue…]

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