2020 Ram 1500 EcoDiesel Pricing Announced

Ram Trucks finally announced the pricing for their 2020 Ram 1500 EcoDiesel pickup truck that goes on sale this year. The 2020 Ram 1500 EcoDiesel has a starting MSRP of $38,585 — including the destination fee. Buyers will be able to buy a two-wheel drive Tradesman Quad Cab Ram truck model for that starting MSRP, while higher-tier trim levels cost a bit more.  [click to continue…]

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Ram Launches its Second Annual ‘Ram Ag’ Season

The Ram Trucks tagline is “Built to Serve,” a direct remark that references the brand’s ongoing dedication to serve and support farms and farm families across the nation. 2019 marks the second annual “Ram Ag Season” and with it comes a new television spot. Titled “Done Right,” the ad celebrates the selfless labor that our nation’s farmers continuously perform to bring food to the tables of all Americans. 

“Done Right” features three real-life family-owned-and-operated farms and ranches located in Michigan as it takes viewers on a tour of what daily life consists of for farmers and their families. Ram Trucks are there to support these families and help them get the job right. Although they may not be working under a direct supervisor each morning as the sun rises, Ram is always there for them, from trips to the markets to hauling machinery to draining the topsoil and so much more. 

Marissa Hunter, Head of Marketing, Fiat Chrysler Automobiles (FCA) – North America, had the following to say: “To the farming community, what they do every day is more than just a job, it is a way of life that requires hard work, perseverance and determination. The Ram Truck brand knows and respects this. We work hard to provide the right trucks and proper support to these very people who have dedicated their lives to agriculture, and we are proud to celebrate these shared values in our dedicated Ag Season marketing campaign.”

“Done Right” is slated to air via TV broadcast as a 30-second spot, while a 60-second variant scheduled for a later date. Both versions can be viewed on Ram’s official Youtube channel and feature the following three farms: Na Lar Farms from Hanover, Michigan, Howe Farms from Horton, Michigan, and Trante Farm from Chelsea, Michigan. Each farming family will also have their own unique individual 60-second vignette in the coming weeks via Ram’s social media channels. 

The brand continues to grow its support and commitment of farming communities with a schedule of Ram-sponsored events and opportunities that focus on lending efforts for the nation’s farmers. Upcoming events include the Farm Progress Show in Decatur, Illinois, Husker Harvest Days in Grand Island, Nebraska, the Farm Science Review in London, Ohio, and the Sunbelt Ag Expo in Moultrie, Georgia. Ram is also slated to have a strong presence at the upcoming annual Future Farmers of America (FFA) convention as it’s been an active FFA supported for over 60 years. 

Farm-owning customers can enjoy unique incentives that the brand offers, including discounts on purchases, often worth thousands of dollars, applicable to farm and ranch equipment and other management tools. Additionally, beginning now through Labor Day 2019, all farm owners are eligible for an incremental $500 rebate on all Ram Trucks. 

Check out the revamped Ram lineup — including the all-new 2019 Ram 1500 and Ram Heavy Duty models — at Miami Lakes AutoMall. Follow Miami Lakes Ram on social media for the latest brand news and to be the first to know about any other possible incentives. 

Photo Source/Copyright: PR Newswire
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First Look: 2020 Ram 1500 EcoDiesel

Critics are finally getting their first chance to get up close and personal with the upcoming 2020 Ram 1500 EcoDiesel. This isn’t Ram’s first foray into the EcoDiesel trim, but it is the first for the latest-generation model with 80 percent new parts. With 260 horsepower and 480 lb-ft of torque, the EcoDiesel engine bests both Ford’s PowerStroke engine and GM’s Duramax engine, effectively leading the half-ton class in torque. Let’s break down what sets the Ram 1500 EcoDiesel apart from the rest of the lineup.  [click to continue…]

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The Ram 1500 Classic is Here to Stay a Little While Longer

Sales figures have spoken, and they’ve determined that the Ram 1500 Classic is here to stay — for a little while longer! According to MotorTrend, Fiat Chrysler Automobiles (FCA) CEO Mike Manley stated as much during the automaker’s recent second-quarter conference call of 2019. Sales for the old-generation Ram 1500 continue to be strong, a testament to the brand’s known reliability and fleet-friendly lineup.  [click to continue…]

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Get Familiar With a Little Bit of Ram History

Before Ram Trucks decided to split from Dodge in 2009 to become its own brand, Dodge was the main pickup manufacturer for what came to be known as Fiat Chrysler Automobiles. In fact, Dodge has been making trucks since 1917, meaning the brand that became Ram has been part of farms, ranches, oil fields, prairies and families has been part of the American landscape for over 100 years. Here are some fun facts about the brand and how it arrived as the pickup truck powerhouse it is today. [click to continue…]

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Ram Trucks Can Do It All

Ram Trucks has got potential buyers covered no matter their needs. There’s no better option on the market of half-ton trucks than the 2019 Ram 1500 – notably named MotorTrend’s Truck of the Year. In fact, the Ram 1500 is enjoying so much popularity that it currently ranks as the second most popular option, having dethroned Chevy. Let’s see where Ram Trucks stands today and how it intends to continue its successful run in the near future.  [click to continue…]

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Ram Heavy Duty: Designed With Confidence

Ram wants to be a star in the work-driven heavy-duty segment. How does the truck maker hope to achieve that? With capability bragging rights of course. Back in January (2019), Ram introduced the revamped heavy-duty lineup at the North American International Auto Show with the main selling point – its 1,000 lb-ft of torque rating. Power doesn’t mean forgoing styling, not for Ram Trucks. According to Mike Gillam, Ram’s exterior design manager, the “visual durability” design team was not at odds with the function of the truck. Gillam spoke to Automotive News and detailed the collaboration between the design and engineering teams, here are a few interesting tidbits that let the public in on the work that goes on behind the scenes.  [click to continue…]

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2019 Ram 1500 Sales Still Holding Steady

Pickup owners are known for their loyalty, but every once in a while a new truck comes into the market that entices diehard devotees to change things up. Not long ago it would’ve been wild if someone mentioned that perpetually third-ranked Fiat Chrysler Automobiles (FCA) would pass Chevrolet in full-size pickup sales. It was nearly unthinkable, but the truth is Ram already passed Chevrolet during the first half of 2019 after several years of steady market share gains that were effectively pushed over the edge by the redesigned 2019 Ram 1500. Even Ford, the reigning champ of the pickup market, referred to a “very competitive” market when reporting a slip in F-Series sales after the second quarter of 2019.  [click to continue…]

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Ram Dakota Definitely in the Works

Last year, Ram confirmed that it is working on a new midsize pickup truck – likely one that’ll revive the old Dakota moniker. The last time the name was used, it was applied to a midsize truck manufactured by Dodge up until the mid-2000s. Now that Ram Trucks is its own brand under Fiat Chrysler Automobiles (FCA), the Dakota is likely to be revived for the 2021 model year according to experts. This time around the Dakota will be closely related to a not-too-distant cousin, the all-new Jeep Gladiator. The Dakota’s mission will be different from that of the Jeep Gladiator as the Dakota is intended to attract a broader slice of the truck market instead of catering to those who seek a truck with off-roading capability.  [click to continue…]

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2019 Ram 2500 Highlights

The fifth-generation Ram 2500 Heavy-Duty was initially introduced at the 2019 North American International Auto Show. It competes directly with other heavy-duty full-size pickups such as the Ford F-250 Super Duty, the GMC Sierra 2500HD and Chevrolet Silverado 2500HD. Here’s a summary of the highlights that make the 2019 Ram 2500 the truck to beat in its segment: [click to continue…]

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