Ram Introduces “Built to Serve” Editions

Ram celebrated the Veteran’s Day holiday with the introduction of its “Built to Serve” series of trucks that honor the five branches of the U.S. Armed Forces. Ram decided to honor each branch with two specially selected paint colors, designed to match the spirit of each branch and its respective mission. “Ram wants to honor those who are serving or have served the United States with distinction,” said Reid Bigland, Head of Ram Brand. 
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Mopar is Taking the Ultimate Overlanding Ram Truck to SEMA

It’s that time of the year again, the 2019 Specialty Equipment Market Association (SEMA) show kicks off on November 5th and runs through the 8th. Like every prior year, Mopar will be present to showcase its aftermarket Mopar parts along with other prototype parts and accessories. A total of 14 Fiat Chrysler Automobiles (FCA) vehicles will be showcased at the event and one of those vehicles is a Ram 1500 Rebel OTG (Off The Grid) overlanding concept. As the premier automotive specialty products trade exhibition worldwide, SEMA is the perfect stage for Mopar and FCA vehicles to shine.  [click to continue…]

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Ram Celebrates 10th Anniversary as Stand-Alone Brand

Congratulations are in order for Ram, the truck maker is celebrating its 10-year anniversary as a stand-alone brand separate from Dodge. Now that the brand has 10 years of experience under its belt alone, Ram launched a multimedia campaign aimed at celebrating their own “Power of Innovation.” The campaign strategically showcases Ram’s evolution in the pickup segment this past decade, along with its ongoing commitment to innovate and manufacture some of the industry’s best pickups. The “Power of Innovation” campaign is comprised of three new videos, all currently available on the truck maker’s digital and social media outlets.  [click to continue…]

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Ram Trucks is Ready to Finish 2019 With a Bang

Ram Trucks is ready to close out 2019 on top; the truck maker is about to dethrone the Chevrolet Silverado from the number two slot officially. Automotive experts believe that once everything is said and done, the truck market will be changed for years to come. Ram sold 461,115 units during the first nine months of the year (2019), averaging about 25.5 percent of the light-duty truck segment. A decade ago, when Ram was branching out as a standalone brand, it barely held 5.9 percent of the entire market. Suffice it to say; Ram certainly can be proud of its accomplishments in the past decade.  [click to continue…]

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It’s Official: The Ram Rebel TRX is Coming

Ram is making a splash in the news with their recent press release announcing that the Ram Rebel TRX is approved for production. While the brand did not announce an official date, experts assume the Rebel TRX will be here in time for the 2021 model year. The Rebel TRX will arrive just in time to outshine the Ford Raptor, and will likely be powered by a 6.2-liter supercharger HEMI V8 with 575 horsepower.  [click to continue…]

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Ram Unveils New Editions at the State Fair of Texas

Ram Trucks unveiled a new Ram 1500 Limited Black Edition and Heavy Duty Big Horn and Laramie Night Editions at the ongoing State Fair of Texas. The new models offer Ram buyers an ever larger selection of exterior accents and features, not to mention the ability of even greater personalization.  [click to continue…]

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Checking in With the Ram Dakota Rumors

Only a few years ago, the midsize pickup segment was starting to feel like a bit of a cemetery. Nowadays new midsize pickup options, such as the Jeep Gladiator and the GMC Canyon, have helped revive interest in the segment. Other truck makers are poised for a comeback with Ford announcing the return of the Ranger, while Toyota updates the Tacoma, but what’s left for Ram Trucks who has a gap in its lineup? The truck maker is rumored to be bringing back the old Dodge Dakota to the market. [click to continue…]

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Ram 1500 is the First Pickup to Earn Top Safety Pick + Rating

The Ram 2020 models aren’t even available for purchase yet, but the truck maker already has plenty to celebrate before the new model year even begins. The 2020 Ram 1500 Crew Cab model upgraded with optional equipment was just awarded a Top Safety Pick + rating from the Insurance Institute for Highway Safety (IIHS). This makes the 2020 Ram 1500 the very first full-size truck achieve such a score. After numerous rigorous tests and evaluations, the 2020 Ram 1500 was awarded the highest rating available.  [click to continue…]

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All That’s New on the 2020 Ram Trucks Lineup

Fiat Chrysler Automobiles (FCA) recently unveiled all the changes coming to Ram Trucks’ 2020 lineup. A big running theme for all models? Night Editions that add blacked-out trims and wheels. There’s also a new Ram 1500 Rebel Black Edition, and buyers who need a little more power but don’t want to shy away from the menacing looks can also opt for the Ram 2500 Power Wagon as well. The menacing dark designs are popular over at Ram Trucks, but let’s see what else the automaker is offering in its 2020 lineup.  [click to continue…]

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Four Things to Love About the 2020 Ram 1500 Rebel

Pickup trucks have taken over for the Detroit Three in terms of sales. FCA is currently making big strides in sales after dethroning longtime second-place rival Chevrolet, but what exactly is fueling these sales? Well, the product lineup couldn’t possibly be better. The variety of trims available, coupled with its affordability and forward-thinking design make the Ram 1500 one of the best-selling vehicles across the board. To draw in even more customers, Ram is making a few changes to the 2020 Ram 1500 Rebel.  [click to continue…]

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