We’ve all been wondering how the auto industry is going to come back from the global pandemic that was the coronavirus. With the economy struggling to get back up and many auto manufacturers skittish about what the future holds, there are several automakers hitting the ground running. Three of these automakers belong to the Renault-Nissan-Mitsubishi Alliance, and after a recent news conference, we’re now learning about the new plans the Alliance has to bounce back. It all comes down to a new strategy, a type of “Follow the Leader” agenda.
Initially, when Renault-Nissan added Mitsubishi Motors to the Alliance, the plan was to stay the course. The new Alliance would consist of three automotive brands, but each automaker continued to act as a competitor. At the same time, platforms and technologies were to be developed that could be shared across the three automakers, and some vehicles would even be rebadged. After the effects of the Coronavirus thrashing the automotive industry, many automakers are searching for ways to pick up themselves, but Renault, Nissan, and Mitsubishi Motors are leaning into their counterparts for support.
The new “Follow the Leader” strategy is being called a leader-follower scheme. Each automaker will have a two-part play – (1) each automaker will focus on one of the regions of the world, and (2) one automaker would release a vehicle in a particular segment, and following its success, the other two would release their own. With each automaker able to focus on a third of all global sales and basing their success off of what already works is a sure -fire plan for rebuilding a business.
“The Alliance is a unique strategic and operational partnership in the automotive world and gives us a strong edge in the ever-changing global automotive landscape…The new business model will enable the Alliance to bring out the most of each company’s assets and performing capabilities, while building on their respective cultures and legacies. The three companies of the Alliance will cover all vehicle segments and technologies, across all geographies, for the benefit of every customer, while increasing their respective competitiveness, sustainable profitability and social and environmental responsibility.” – Jean-Dominique Senard, Chairman of the Alliance Operating Board and Renault
In one way, the three automakers are blending into one entity and are reinforcing the partnership to keep the Alliance going strong. Again, at the same time, it’s meant to also increase the competitiveness between the three companies. Each automaker will be set to lead a region, but that doesn’t necessarily mean that automakers will control it, and that’s where some friendly-competition between automakers in the Alliance happens.
In the coming years, we have a couple of things to look forward to from the Renault-Nissan-Mitsubishi Alliance. A connected-car technology system that runs on the Android Operating System is being released by Renault in China, and a new E-body core system for electric-electronic architecture is being designed by Renault. Nissan is currently developing self-driving technology alongside its new cross-brand EV platform, and alongside self-driving technology, Mitsubishi Motors is set to release the first new vehicle from the Alliance, a plug-in hybrid electric vehicle (PHEV) entry into the C/D segment, or a vehicle ranging from the subcompact car segment to the large car segment.
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