Mitsubishi Motors Releases a Virtual Reality Showroom

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Mitsubishi Motors is a little silent, working on the next big vehicle to come from the automaker – the mystery C/D vehicle. However, in the world of a pandemic, many potential consumers are shying away from dealerships and buying a new car with the still high hazard requirement to wear gloves (if possible) and masks, keeping six feet of distance, and avoiding enclosed spaces. Although many businesses and dealerships are diligent to clean and sanitize working environments, and some even offer an at home test drive, consumers may still be wary. A little good news – Mitsubishi Motors is one automaker making the switch to virtual reality and augmented reality to share vehicle information with consumers online.

Yeah, that’s right. Now, consumers interested in buying a new Mitsubishi Outlander, or an Eclipse Cross, or…well maybe not an L200 pickup truck, although it would really be some great competition if Mitsubishi brought it stateside. However, many vehicles are available for a virtual exploration…if living in Nigeria. Bummer, eh? Well, sort of.

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The Mitsubishi Mirage is a Vehicle to Love

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In a year where a lot has been left up to chance and preparation, consumers will always want something reliable. Some of us just have a curse where any piece of technology fails them and doesn’t work as intended, but we’re talking about cars today, not mobile phones and computers. If there is one thing a consumer can rely on is their cars. Getting them from point A to point B without much trouble along the way aside from traffic and people who think being in a car makes them virtually untouchable. Well, there is one vehicle that many may not expect, but is a valuable car nonetheless. It’s the very fuel-efficient Mitsubishi Mirage, and one couple drove it over 400,000 miles before trading it in – not that they had to.

According to Vincentric, a publication that highlights vehicles that hold the most value after years of ownership by comparing the total cost-of-ownership of a vehicle and its current market price. With a focus on purchase price, retained value, fixed and operating costs, and maintenance and repair costs, the lifetime cost of a vehicle could be worse than buying a new one altogether. This story isn’t true for the Mitsubishi Mirage. In 2019, Vincentric honored the 2020 Mitsubishi Mirage with the 2020 Vincentric Best CPO Value in America award. Plus, Mitsubishi Motors gives consumers long-lasting warranties to keep vehicles in shape, for free, keeping the value high.

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Mitsubishi Motors Develops EPA Disinfectant

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The automotive industry, and let’s face it, the economy as a whole is trying to bounce back after the Coronavirus pandemic shut down factories, office buildings, and entire businesses world-wide. Over the spring and summer, the automotive industry turned the lights back on in manufacturing plants and went to work, and not just to produce automobiles. Automakers from all over the world came together to provide supplies for healthcare and front-line workers most susceptible to being infected by COVID-19. Some automakers also got involved with local communities, like Mitsubishi Motors North America (MMNA) helping with Nashville Disaster Relief. Automakers have also been looking at new ways to design and build vehicles for a post-pandemic world. They say, “necessity is the mother of invention,” and automakers are racing to make the next product to keep their consumers safe. Mitsubishi Motors may have just taken a leap to the front with its EPA-approved Diamond Premium Care™ disinfectant (also known as the CLOROX360 program at some dealerships).

Why worry about designing a new vehicle and investing in what could be a short-lived necessity? They’re currently working on a vaccine – I mean, I have no urge to inject a dead version of COVID-19 into my bloodstream – but there are people currently partaking in human trials. If by next summer the world is free of the Coronavirus, then investing in a vehicle designed to handle the virus would be more of a loss than a gain. Wouldn’t it be easier to design a simple, non-abrasive, antimicrobial, no-contact disinfecting and deodorizing spray that kills SARS-CoV-2 virus on contact?

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Easy Thanksgiving Recipe for 2020

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2020 is coming to a close but not before the holidays. A little reprieve from the madness for some of us, hopefully, A lot of us may be pressed for time and may not know what to do about Thanksgiving meals this year. With many only coming together in small groups, what do you cook compared to 2019? How about something simple? Let us share with you a delectable recipe to help keep your head on straight and bellies full.

Yes, Soup for You!

Okay, so the Seinfeld line doesn’t work the other way around, but we’re still talking about soup here. Now, some people may be thinking, “Turkey soup? No thanks, that just sounds wrong. Well how about a soup made with coconut and thai flavors? Yeah, now we’re getting fancy. The below recipe is for a Thai Coconut Turkey Soup and takes about 30 minutes (post-preparation, that takes forever). It also says it serves eight, but people always want seconds of this. Also, be sure to have plenty of time to make this, because aside from preparation time, you may need to go to the local Chinese marketplace for some items.

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Mitsubishi Continues to Aid Nashville Relief Efforts

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If there’s one thing people like to see, it’s when big businesses, with all the money they make and the many over-produced models they own, many of which have a percentage sitting on dealership lots for years, do something other than focus on the sales. It’s nice when one of these businesses, with millions of dollars to spare, get involved with the local community and give back. So when 2020 nearly destroyed the economy, and the automotive industry took a hit, and an automaker still spares the resources it can to help those in need – well that’s an automaker to get behind. One of several is Mitsubishi Motors North America (MMNA), making use of its Small Batch – Big Impact campaign, to help Nashville-based Community Resource Center (CRC) provide many non-profit organizations with the supplies needed to serve the community. MMNA has been doing this since March and has committed to another six months of aid. [click to continue…]

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Bring Back the Mitsubishi Lancer Evolution

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Over the summer, Mitsubishi Motors revealed its upcoming lineup for the 2021 model year. They’re all the same classics Mitsubishi is known for, with no sight of the C/D segment vehicle teased during the discussion of the mid-term plans for the Renault-Nissan-Mitsubishi Alliance. Some of us are hoping for a smaller vehicle, being that a C/D segment car could be anything from a subcompact to another large vehicle. With the Lancer teased as a crossover, we’re not sure which way it could go, but we’re hoping if Mitsubishi brings back the Lancer, it doesn’t pull an Eclipse Cross and instead returns it to its former glory. Hate to say it though, but with high-performance automakers pulling out of the race to make the switch to alternative fuel, is a Lancer sports car in the cards? The Mitsubishi Lancer EVO is still a powerful sports car.

The Mitsubishi Lancer Evolution died out several years ago, discontinued and sold out. Owners who were lucky to purchase a Lancer EVO before it was chucked either love the EVO because of the ride it offers or love it because they love to race. Looking at the Mitsubishi Motors a lineup now, no one would guess that Mitsubishi is capable of a sports car, with only SUVs in the cards. However, that’s Mitsubishi Motors NORTH AMERICA. Overseas, it’s a different story.

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Mitsubishi Motors Rocks 2020 Rebelle Rally with Outlander PHEV

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Mitsubishi Motors has been quite the busy automaker in recent years, and after Mitsubishi Motors North America (MMNA) launched its corporate social responsibility initiative, “Small Batch – Big Impact”, the company has been busier than ever. The campaign was all about giving back to the community and helping to make the world a better place right here in our backyard, and with the disasters that 2020 has brought to the nation, and the world, we all could use a helping hand. Throughout 2019, Mitsubishi made several donations to charities and non-profit organizations, one of which was “Record the Journey”, a non-profit military veteran organization that helps military veterans transition back into civilian life and cope with their military experiences, such as combat, injury, and/or loss. Last year, Mitsubishi Motors and Record the Journey competed in the 2019 Rebelle Rally with a modified Eclipse Cross, and this year, the automaker and organization returned to the 2020 Rebelle Rally with the Mitsubishi Outlander PHEV.

This year, Record the Journey (RTJ) founder and navigator Sergeant Major Rachael Ridenour (Ret.), a 32-year U.S. Army combat veteran, experienced team navigator, multi-time Rebelle competitor, and past winner of the Rebelle Rally, returns to the cockpit. Last year, Air Force veteran Karah Behrend was in the driver’s seat, taking the Eclipse Cross through the slopes of Lake Tahoe, California to the Imperial Dunes of Glamis, east of San Diego. This year, a new driver was getting behind the wheel, and RTJ needed another female veteran with the heart, grit, and tenacity that can handle more than 10 grueling days and more than 2,000 kilometers across the Nevada and California deserts in a blood-boiling competition of vehicles. After a long national search, RTJ found Master Sergeant Kristie Levy, a 25-year U.S. Army combat veteran and current federal law enforcement officer to get behind the wheel.

Rebelle Rally is the longest event of its kind in the lower 48 states, making up a total 10-day, 2,000 km navigational course. All of the drivers are women, and the vehicles entered into the race are competing for one of three categories: 4×4, Crossover, and battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle (PHEV). Plug-in hybrid and electric vehicles were recently entered as a car segment for the Rally in 2020, allowing Mitsubishi Motors to enter the Outlander PHEV. With RTJ getting in the cockpit, the plug-in hybrid SUV needed a name and affectionately nicknamed “Electra” as it drove across the Nevada and California deserts, accumulating 1,034 points in the X-Cross class. This landed the Outlander PHEV another place on the podium in 2020.

“Electra served faithfully and reliably, impressing us with her versatility, capability and grit, not to mention her ability to travel on smooth, quiet electric power…Just completing the Rebelle is an accomplishment, and doing it in an electrified vehicle was a bit of an experiment, but the Outlander PHEV proved more than up to the task. She was a reliable partner in extreme circumstances – and being able to make coffee using the 110-volt outlet in the back was a luxurious taste of civilization in the middle of the desert.” – Ridenour

Looking to help Mitsubishi Motors give back? Want to help the world with a green vehicle? You can find your Mitsubishi Outlander PHEV at Miami Lakes Automall today.

Photo Source/Copyright: Mitsubishi Media
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Mitsubishi Motors Returning to Rebelle Rally to Aid Military Veterans

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Mitsubishi Motors North America (MMNA) started an interesting corporate social responsibility initiative called “Small Batch – Big Impact” in 2019. Aimed at giving back to the community, the automaker produced a small number of units of each model in its lineup – the small batch – but each vehicle produced was used for the greater good, to help the community and non-profit organizations help fulfill their goals – the big impact. Amongst helping charities like the Goodie Two Shoes Foundation, or with disaster relief in Tennessee, Mitsubishi Motors also partnered with a non-profit organization dedicated to helping military veterans adjust to civilian life through the use of outdoor photography adventures to ease hurtful military experiences, including combat, injury, and loss. Team Record the Journey returns for the 2020 Rebelle Rally and Mitsubishi Motors is there to help once more.

“Record the Journey stands for those who never stop challenging, never give up and never stop driving ambition. We are proud to support them with the quality, dependability and reliability built into every Mitsubishi vehicle, and are excited to enter the first ever PHEV in the Rebelle Rally…The Rebelle Rally is the ultimate test of teamwork, vehicle reliability, and the ability to overcome obstacles. Our continued partnership with Team Record the Journey proudly stands in support of everyone who says ‘I can do that’ in the face of adversity.” – MMNA Chief Operating Officer Mark Chaffin

Known as the first all-women’s off-road navigational rally raid in the U.S, the Rebelle Rally spans from the slopes of Lake Tahoe, California to the Imperial Dunes of Glamis, east of San Diego. It’s the longest event of its kind in the lower 48 states, making up a total 10-day, 2,000 km navigational course. Competition is always fierce, and this year has introduced a new category of winners. In addition to the 4×4 and Crossover class, Rebelle Rally added a category for hybrids and plug-in hybrids to highlight the highest-finishing battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle (PHEV) in each car segment.

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Mitsubishi Electric Develops Zero Energy Building

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Mitsubishi Motors Corp (MMC) has been pretty quiet lately. Pre-Coronavirus, lots of automotive companies were working on new technology and mobility projects to get ready for the next step to take in the automotive industry after alternative fuel vehicles and self-driving autonomous cars. A mobile ecosystem is next on the list, offering every consumer some form of transportation. All of that took a step back when COVID-19 shut down automotive manufacturing plants for months, and the reduction in sales automakers forced many of them to shelve new concepts and tech development and focus on releasing new vehicles. With Renault and Nissan behind Mitsubishi Motors in the Renault-Nissan-Alliance, the sister company, Mitsubishi Electric, is able to stay focused on its tasks – like the construction of possibly the world’s first net zero-energy building (ZEB).

The term a “zero-energy building” should ring a couple of bells. During the 2019 Geneva International Motor Show, Mitsubishi showcased the Dendo Drive House. This house is the residential version of a Building Energy Management System (BEMS). With a focus on consumer use, the Dendo Drive House (DDH) is outfitted with solar panels, converts solar energy into electricity, and then stores it in a battery that can power an entire home. Excess energy can be redirected into a plug-in hybrid to not only charge the vehicle but act as a portable energy unit. A lot of these developments came from the success of a neutral energy project between Mitsubishi Motors, Hitachi Europe Ltd., and ENGIE, the owner of a BEMS in France. Following the same formula as this project, the DDH was born.

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Mitsubishi Motors Releases New App for Eclipse Cross

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Just last week, Mitsubishi Motors North America (MMNA) released a teaser for the new 2021 Mitsubishi Eclipse Cross. With very little to go on, we’re not yet sure how much the crossover has changed in appearance, inside and out. We do, however, expect some good technology upgrades. Always getting the best Mitsubishi has to offer, the Eclipse Cross was one of the first vehicles to get a smartphone link display, Mitsubishi Motors ventured into infotainment systems and more interactive touchscreens with smartphone interfaces. Keeping connected with its consumers, Mitsubishi is one of many automakers developing smartphone apps to help keep consumers safe and keep their vehicles in great shape. The latest app from MMNA is the My MITSUBISHI CONNECT.

Right now, it’s not very flashy, but Mitsubishi Motors is the kind of automaker that works on multiple little things and then bring it all together into one big thing. My MITSUBISHI CONNECT is just a small piece of an even bigger puzzle. Right now, the mobile app has one main focus – help consumers make automotive maintenance easier. It sounds simple, right? But think about it – how many times have you realized you forgot to get an oil change because you couldn’t be bothered to take your car in for maintenance?

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