Mitsubishi Motors and Nashville Join Forces to Create the Small Batch – Big Ideas Entrepreneur Network

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Mitsubishi Motors sure has been busy since the announcement of the mid-term plans from the Renault-Nissan-Mitsubishi Alliance. With a soon-to-be-released vehicle from the C/D segment, a lot of us are hoping for a possible new sports car from Mitsubishi to be released, but those are very high hopes. The most recent news was about the Outlander plug-in hybrid, entering the 2020 Rebelle Rally, a racing competition not unfamiliar to the automaker, all part of its Small Batch – Big Impact Initiative. Over the course of a year, now coming to an end, Mitsubishi Motors has one more push, and has partnered with the Nashville Entrepreneur Center (EC) to create the first-ever Small Batch – Big Ideas Entrepreneur Network.

The Small Batch – Big Initiative has sparked a lot of community involvement with Mitsubishi Motors North America (MMNA). Along with entering the Rebelle Rally twice, once with the Outlander PHEV and last year with a modified Eclipse Cross, Mitsubishi Motors has also helped charities and donated vehicles during the 2019 Mitsubishi Motors Las Vegas Bowl. This wouldn’t be the first time MMNA has partnered with Nashville either. Having helped the Nashville-based Community Resource Center (CRC) in its disaster relief efforts after a 2020 Tornado event in early March affected Middle Tennessee and surrounding areas, Mitsubishi returns to push the community forward. This time, it’s on a more positive note with the new network.

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Would You Import a Mitsubishi Sports Car from Japan?

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A few years back, we were contemplating the capabilities of the upcoming, maybe now dead, Mitsubishi Lancer Crossover. We’ve heard next to nothing about this vehicle since 2018 with all the plug-in hybrid concepts coming from Mitsubishi Motors like the Mi-TECH Buggy and the Engelberg Tourer, and the mystery car announced during the mid-term plans for Renault-Nissan-Mitsubishi Alliance don’t seem to be about the new Lancer. Assuming the Lancer Crossover and the “performance” tag Mitsubishi slapped on it, where does that leave us? Well, there’s always the ability to import.

Wait, what? People can do that? Yes, it’s true – you can order a vehicle from overseas to be delivered to your front door for a couple of extra thousand USD. The problem is, most of these vehicles can’t be legally driven, and the only reason someone would get a vehicle imported would be for display purposes – a collector’s item, and that’s about it. However, there is a loophole to this rule, and who doesn’t love a good loophole? According to hack of sorts, if a vehicle is 25 years or older, it’s free game. Wouldn’t you know, in 2019, the U.S. released a list of vehicles now available for import, and a lesser-known Mitsubishi Sports Car is on that list.

Does anyone remember the Mitsubishi FTO? We don’t blame you if not. Produced between 1994 to 2000, a good chunk of the current buying demographic didn’t even have a learner’s permit around that time. Those of us who had a license and were driving about most likely got something in the early-to-late 2000s – raise your hand if your 2009/2010 model is starting to show its age. When it comes to the Mitsubishi FTO, the 1994-1996 model years are able to be imported and driven on the roads legally.

Now, we won’t lie, it can be a little costly. A quick search on the internet ranges from $1500-4500 to import a vehicle, and that includes destination fee and delivery. Mind you, this is a 25-year-old or older car, so it isn’t going to be up to par with vehicles today. We’re looking at a vehicle able to generate a little less than 200 horsepower at its best, but Chevy Corvettes of the 90s only went up to 250, so it’s not that far from the mark of prestige and power. If looking for the top of the line, consumers will want to look for the Mitsubishi FTO GPX, a model with only 207 units ever produced – definitely a rare vehicle that will get people talking.

Now, why the Mitsubishi FTO? If it’s so old, why would anyone want it? One reason – race cars. Mitsubishi Motors has a rich history of rally cars, and the Mitsubishi Evolution series was one of the best. Mod-friendly, able to take sharp turns without losing traction, and just having a lot of cool factors in terms of style, many fans were sad to see it go. Before the FTO was the Mitsubishi Galant FTO, one of Japan’s first sports cars that did pretty well in terms of sales. The Mitsubishi FTO pays homage to the original Galant FTO to relive its success as a true sports car from Mitsubishi Motors. Best of all, with the FTO as old as it is, your average consumer may not need to pay more than $10,000 for the best-of-the-best Japan can offer.

That’s not a bad deal for a sports car. Plus, with the extra cash someone would save by purchasing a $10,000 sports car, they could look into some upgrades, body shops, and companies that specialize in aftermarket customization. Would you import a vehicle from Japan to drive a sports car from Mitsubishi Motors again? Let us know on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: TorqueGT
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Mitsubishi Motors Mourns the Loss of Former CEO Osamu Masuko

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The auto industry has hit many hardships this year with the COVID-19 pandemic shutting down manufacturing plants and causing many financial losses. In late May 2020, the Renault-Nissan-Mitsubishi Alliance announced mid-term plans for the future development of the alliance and automotive vehicles going forward. Things were looking up, Mitsubishi Motors was the first automaker set to enter the market with a new vehicle, and a lot of interesting technology was on the rise. As the saying goes, open a window, close a door, and Mitsubishi Motors recently lost a strong member of the team at the end of August with the passing of former CEO Osamu Masuko.

What a huge loss for the automaker. Having joined Mitsubishi Motors Corporation (MMC) in 2005, Masuko spent 16 years at Mitsubishi, rebuilding the brand and bringing it back from the brink of collapse time and again. A company with hardship needs a strong leader, and Masuko was the man for the job. According to the company, the many achievements of the automaker today are thanks to his management skills that helped the company overcome many difficulties.

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Is the Mitsubishi Outlander Setting the Stage For a Transition to EVs

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The Mitsubishi Outlander PHEV, or plug-in hybrid electric vehicle, has been very successful overseas, and has had some success stateside as well. Recently entered into the 2020 Rebelle Rally, the Mitsubishi Outlander PHEV will be making history with the first year the Rally set up a round for hybrid and electric vehicles to recognize and honor the highest-finishing battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle in each car segment. Some automotive publications call PHEVs the perfect transition vehicle for going electric, and with such success behind the Outlander PHEV, many wonder if Mitsubishi will return to all-electric vehicles one day.

According to a recent survey conducted by Kadence International in the United Kingdom (UK), 1,035 Mitsubishi drivers agree that a plug-in hybrid has changed their mind about vehicles that need to occasionally recharge, and are a great midway point to purchasing an all-electric vehicle. The total group was made up of three categories, with 48-percent of Outlander PHEV drivers who considered the PHEV to be an electric vehicle (EV), 9-percent of ICE drivers considering making the switch to an all-electric vehicle. 23-percent of drivers considered a PHEV, but the main concern isn’t actually needing to recharge – it’s driving range.

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Mitsubishi Motors Enters Outlander PHEV into 2020 Rebelle Rally

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2020 has been some year, and it’s not even close to over. We still have several months and plenty of holidays to get through. While the year drags on, many automakers are doing their part to join the fray and help healthcare workers everywhere. It’s a real time to jump in and help the community. One automaker in particular has had a focus on the community since 2019 with a new marketing vision forging them ahead – it’s Mitsubishi Motors. Known for the “Small Batch – Big Impact” Initiative, Mitsubishi Motors North America has spread far and wide across the country, engaging communities in need of aid, whether its disaster relief during these troubling times or making history. Mitsubishi Motors plans to repeat history in 2020 with the first-ever all women’s hybrid or plug-in hybrid race.

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Mitsubishi Motors Corp to Freeze New Models for Now

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It feels like a long time ago that the Renault-Nissan-Mitsubishi Alliance was formed, and just this year, the automotive group got back in the spotlight when announcing the mid-term plans for the Alliance going forward. A new strategy, with the Coronavirus pandemic causing a lot of hardship for many industries and markets, automakers are quick to find a way to bounce back. To do that, they need to focus on the auto markets that show them the most love, and for some reason, North America isn’t one of them. Recently, the Mitsubishi Motors Corporation (MMC) its own set of mid-term plans for the next three years, and it would seem that this is only solidifying the plan.

When we first learned of the midterm plans for the Alliance, it all sounded pretty good. If anything, the three automakers seemed to be blending together more, sharing technology, body platforms, and even whole vehicles. To keep competition between the three automakers going strong, instead of releasing the same vehicle in every region, the automakers will release a new vehicle, one-by-one, in a region that works best for them. For Mitsubishi, that’s the Association of Southeast Asian Nations (ASEAN). However, this doesn’t mean Mitsubishi Motors will have full control over the ASEAN region, but more so, it will be the first automaker to release a new vehicle in that region, and it’s successful, Renault and Nissan will release something similar in their regions before releasing something for the ASEAN.

The Alliance called it a “Follow-the-Leader” strategy where one automaker rolled the dice, and if successful, the other automakers would follow suit. That brings us to the upcoming model from Mitsubishi Motors, set to be a part of the C/D car segment, so either a subcompact car or a large vehicle – not many details at this point, but we probably don’t need to get our hopes up. Recently, Mitsubishi Motors announced its own plans for bouncing back after the Coronavirus, and it seems the automaker is focused on saving itself while chasing after new tech.

We can’t really blame Mitsubishi for pulling on the reins a bit. It’s time to rebuild. However, we don’t think anyone expected something as drastic as placing a freeze on the sale of new models, starting with Europe. Called the “Small but Beautiful” plan, the MMC will be concentrating its resources on the ASEAN region where it is most competitive, while further enhancing unique and competitive automotive technologies, for plug-in hybrid electric vehicles (PHEVs), electric vehicles (EVs), and even hydrogen-powered vehicles (HEVs). Mitsubishi FUSO Mitsubishi FUSO Truck and Bus Corp. have already started on the production of hydrogen fuel cell-powered trucks, but we won’t see it until closer to 2030.

This may not sound great for the North American market, but we’re not really missing anything at the moment. Aside from the Mitsubishi pickup truck that’s been doing really well in other markets, the next vehicle on the list for release aside from the mystery C/D car is the next generation of the Mitsubishi Xpander MPV and Xpander Cross SUV – one is a multi-purpose vehicle (just a fancy word for a minivan) and the other if a crossover/SUV? The minivan segment is all but dead in America, and the market is already oversaturated with SUVs and crossovers. We only hope the new technologies to come from Mitsubishi will find their way to the states, as there were some pretty neat concepts last year, like the Mitsubishi Engelberg Tourer PHEV and Mi-Tech Powertrain.

Time will only tell what happens next for the Japanese automaker. Follow along with us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: MitsubishiCars.com
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New Human-Interface Tech from Mitsubishi Electric Talks like People

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The Renault-Nissan-Mitsubishi Alliance shared its mid-term plans for Alliance 2022, and it may sound like Renault and Nissan are the most busy of the three automakers, with a lot of hybrid technology and self-driving technology being the highlight of their contribution. However, Mitsubishi isn’t just on the verge of revealing a new vehicle for the subcompact or large car segment. Within the Mitsubishi Motors Corporation (MMC) is sister company Mitsubishi Electric, and within this company is a team known as “Mitsubishi Electric’s AI creates the State-of-the- ART in technology” team, or Maisart for short. Last we heard about Maisart, the team had designed a smarter form of virtual assistants to create a seamless experience between human-machine interfaces via intuitive and more human-like understanding of words and commands. Now, Maisart has put this technology to work in vehicles, and is testing a new form of GPS that can give more organic commands.

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Mitsubishi Motors Reveals New Lineup

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There is a lot going on for Mitsubishi Motors after the new strategy for the Renault-Nissan-Mitsubishi Alliance was announced. Sounds like Mitsubishi already has a new vehicle set to come out for the C/D segment, of which could mean we could be getting anything from a subcompact to a large car. A lot is still up for guessing, but there is one thing we won’t have to guess – when the new lineup from Mitsubishi Motors will arrive on dealership lots. Starting in the fall of 2020, the revised, refreshed, and new-generation models from the Mitsubishi lineup will make their way to U.S. soil.

Recently, Mitsubishi Motors ranked high in the 2020 J.D. Power Initial Quality Study (IQS), with its famous 2020 Mitsubishi Outlander Sport coming in third place for the Small SUV car segment. Upgraded with new standard levels of equipment, the Outlander Sport continues to improve. The J.D. Power IQS ranks vehicles based on how well they keep their initial quality over 90 days of ownership. Data is collected by surveys sent out to owners of these vehicles, ultimately ranking each on a Problems-Per-100 units scale, or how many problems one would find in 100 vehicles by that automaker. With a score of 148 PP100, Mitsubishi Motors became the top-rated Japanese brand for 2020.

If you didn’t know it, the world’s best-selling plug-in hybrid electric vehicle (PHEV) is the Mitsubishi Outlander PHEV, and the 2021 Outlander PHEV model will be making its way to dealerships in winter 2020. With a new powertrain, an updated internal combustion engine is coupled with a larger and more refined electric drive system. Together, the Outlander PHEV generates more horsepower and offers an increase when driving on electricity alone with a longer all-electric range.

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Watch the NEOWISE Comet through a Mitsubishi Sunroof

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Astronomy is such a wonderful thing. In that vast darkness of space, there are stars, planets, galaxies, the occasional blackhole, and some of the most fascinating events like comets and eclipses. These events can be far and few in-between, with lunar eclipses happening every few years, but comets taking as long as hundreds of years. That is the case in particular with the NEOWISE comet, currently blazing across the stars past the Earth. If you don’t get a chance to see it, the comet won’t be within visible distance again for 6800 years, so it’s now or never. With South Florida and Miami light pollution, getting a clear view of the night sky can be tough, but it would be a whole lot better if you got an SUV with a sunroof.

Named after the Near-Earth Object Wide-Field Infrared Survey Explorer (NEOWISE) space telescope that first spotted the comet in early July, NEOWISE is currently a melting ball of ice. If unaware, that’s what all comets are – frozen chunks of ice hurtling through space. When they get too close to the sun, that ice begins to melt, causing a tail of ice behind the comet. Like the planets, the sun shines off of the comet, making it appear like a bright star with a tail. However, if you’re lucky, you could get an amazing look at the comet like the image above.

One would think catching a comet in the night sky would be easy, just look for the moving star, right? Wrong. Satellites appear to be moving stars, although they stay close to Earth, trapped in orbit. Planets like Jupiter and Saturn may be lined up in the sky right now, and they’ll stay there for a while, but a comet zipping by? That’s a little more difficult, especially because of its location – under the Big Dipper.

The comet is about 64 million miles away from our planet, but stargazers can see it best on July 22-23, although it should be visible until the 26th of July. If looking northwest, or using a map for finding constellations, a stargazer should be able to spot the Big Dipper and flying under it will be the NEOWISE comet. As we all know, the Earth continues to spin, and these patches of sky will eventually move. Astronomers say the best time to catch the NEOWISE comet under the Big Dipper is after sunset, when the stars just start to come out and the constellation is still fairly high in the sky. NEOWISE should continue to climb, but once the Dipper is close to the horizon, the chances of seeing the comet are pretty much impossible.

So we know where to look for the comet, but how can we get somewhere with minimal light pollution? A small road trip to the beach or everglades never hurt anyone, and it will be the best way to catch the celestial sight of a comet from Earth with the naked eye. While driving to your spot, whether wanting to stay cool or not wanting to miss an unmistakable sight, driving in a vehicle with a sunroof is the best option. Luckily, many Mitsubishi Motors vehicles offer a sunroof option. The 2020 Mitsubishi Outlander, Mitsubishi Outlander PHEV, and 2020 Mitsubishi Eclipse Cross are all Mitsubishi SUVs that can come with a sunroof, the perfect way to lay back and star gaze in the summer.

You can still snag a Mitsubishi Outlander here at Miami Lakes Automall. If you get any pictures of the NEOWISE comet, share them with us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: earthsky.org
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Have Any Tips for Protecting Your Car This Summer

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Summer in Florida is hot, hot, hot! Although COVID-19 is still at large, people are getting out there and trying to live a normal life again. We can’t speak about what you should and shouldn’t do, although wearing a mask is still a good idea with how much the virus has mutated since the beginning of the year. We’ve all heard about the many ways to keep yourself protected and safe, but what about your car? How do we keep our wheels safe in the summer? Let us help you out with that.

Protection from the Elements

Inside and out, the sun is always going to be a factor in keeping your car well maintained. For most consumers, giving their Mitsubishi a good wash every now and then is enough, but to protect against the sun and keep the paint job crack-free, applying a layer or two of wax to any vehicle after a wash is the smart choice. Some people even buy products made specifically for protecting cars, usually a clear film that protects against dirt, debris, etc that can cause tiny scratches.

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