Mitsubishi Motors Receives 2020 Future Digital Awards for Road Assist+

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Last year, Mitsubishi Motors released a smartphone app called Road Assist+, an app meant to work in tandem with the Telematics system made available for the first time on the Mitsubishi Eclipse Cross. A feature that offered consumers remote services to their vehicle, Road Assist+ increased the features the system offered with a new app that went above and beyond simple remote services. First winning the “Telematics OEM of the Year” award at TU-Automotive Detroit shortly after the release of Road Assist+, now nearly a year later, and the innovative smartphone app wins another award, delivered by Juniper Research.

Juniper Research, established in 2008, has been recognized companies for their creative tech products that really shake things up in the industry or provide the consumer with features that truly can benefit them and not just add-on to the quality of the vehicle. During the 2020 Future Digital Awards, the Technology & Innovation category recognized excellence in innovation across smart devices, smart cities, connected homes, Automotive & Telematics, and the Internet of Things. Mitsubishi Road Assist+, built with LexisNexis Risk Solutions, is the first hardware-free, smartphone-based application of its kind.

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Compare the Mitsubishi Outlander PHEV with the 2020 Lexus NX Hybrid 300H

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Last week, we were celebrating the high ranking for the Japanese automotive brand, Mitsubishi Motors, during the 2020 J.D. Power Initial Quality Study. Measured on a vehicle’s quality during the first 90 days of ownership, a vehicle receives a rating of PP100, or how many issues it has every 100 vehicles. With only a score of 148 PP100, this put Mitsubishi Motors ahead of one of its stronger competitors, Lexus. With the Mitsubishi Outlander PHEV in the 2020 model year, its rival is the 2020 Lexus NX Hybrid 300H, but the outcome is going to be a quicker turnaround than you think.

I Got the Power!

Let’s not hide the numbers here. The 2020 Mitsubishi Outlander PHEV has a 2.0-liter MIVEC DOHC 16-valve 4-cylinder engine under the hood. Able to generate a shy 117 horsepower and 137 lb-ft of torque, this SUV may not win any races but the Outlander PHEV can drive on electric-power only for 22 miles, has a combined fuel economy of 25 mpg, a combined 74 MPGe, and a total driving range of 310 miles. The Lexus NX Hybrid 300H with all-wheel drive is powered by a turbo in-line four-cylinder engine, able to generate 235 horsepower and 258 lb-ft of torque. Lexus hasn’t listed the MPGe but has listed 24 mpg as the combined fuel economy. Some sources say the Lexus NX Hybrid 300H can travel as much as 450 miles.

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Mitsubishi Motors Ranks Number One for Japanese Brands According to J.D. Power

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In these mysterious times of COVID-19 coming in waves across the globe, the average consumer is rethinking their safety and their health when returning to the economy. To thrive, businesses will have to be more in tune with their consumer demographic more than ever. People need to be reassured of their choices, and the automotive industry is listening. With many automakers starting to shift their focus to smaller vehicles, quality is also going up. Every year, J.D. Power & Associates conducts various studies on new vehicles in the automotive industry, and recently, this organization released the results of the J.D. Power 2020 Initial Quality Study. Out of the competition for Japanese brands in the industry, Mitsubishi Motors was ranked the highest amongst consumers.

If the name is unfamiliar, J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Having worked in multiple industries since 1968 and expanding on a global scale with offices in North America, Asia Pacific and Europe, J.D. Power has become a household name to some, especially those actively looking for a new vehicle to buy or lease. The recent study, the 2020 Initial Quality Study, is in its 34th year and was redesigned for its fifth generation. This study took an updated look at the problems owners are having with their new vehicles, including those related to new technologies, within the first 90 days of ownership.

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Mitsubishi Infotainment System Gets Some Upgrades

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When it comes to infotainment systems, no vehicle today is complete without them. Able to help the driver navigate, and usually set up with a sweet sound system, most infotainment systems come with Apple CarPlay and Android Auto to allow consumers to play music from their phones while keeping them off of their phone. Some infotainment systems are even mirroring smartphones, basically projecting the home screen onto the infotainment touchscreen once plugged in. It didn’t take long for the auto industry to adopt this technology, but Mitsubishi Motors is one automaker that dragged its feet until it saddled up with the Renault-Nissan Alliance and started getting access to all sorts of car tech.

What’s in an Infotainment System?

Good question. It usually comes with a touchscreen, a sound system, and depending on what’s offered, some navigation features. Yeah, Mitsubishi Motors offered all of that on its SUVs for several years, but each of those was a standalone part. Before Mitsubishi got an infotainment system, vehicles like the Mitsubishi Outlander came with an available 9-speaker Rockford Fosgate premium sound system, outfitted with a 10-inch dual-voice coil subwoofer, Digital Signal Processing, DTS Neural Surround™, PremiDIA-WIDE Surround, and Dolby® Volume. To handle voice-commands and voice-calling, a FUSE hands-free link system with Bluetooth did the heavy lifting, and a 7-inch touchscreen display with available 3D-mapping navigation picked up the rest of the slack. Not bad for throwing something together.

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Is the Mitsubishi C-D Vehicle a Sports Car?

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After the Renault-Nissan-Mitsubishi Alliance announced the mid-term plans for the next few years in late May 2020, things are looking up for the Alliance. Initially worried with Alliance Ventures thought to be in jeopardy not too long ago. The new strategy for the Alliance is a “Follow-the-Leader” scheme where one automaker releases a new vehicle in one segment into one region of focus for sales. If it’s successful, another vehicle from the same segment will be released by one of the other automakers in their region of focus. There is some worry about how this will affect Mitsubishi Motors and models that make it overseas, with Mitsubishi sales faltering in the U.S. and Japan market, but there is still hope. Mitsubishi Motors is also the first automaker to release a vehicle from the Alliance, and it’s a C/D segment vehicle – smaller than an SUV.

Hooray! Finally, something other than an SUV from the Japanese automaker. It’s been years since we saw anything that wasn’t a sports utility vehicle or a plug-in hybrid SUV – the Eclipse Cross doesn’t count, crossover or not. We’re waiting for a true-blooded racing car, and the Eclipse being turned into a crossover just won’t cut it. Mitsubishi Motors has mentioned that the Lancer is going to be revived as a crossover as well but is supposed to be engineered to be a “high-performance” SUV. We’re not sure what that means – maybe this SUV is supposed to be able to tackle the racetrack?

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Renault-Nissan-Alliance Has A Lot Coming Up in the Next Few Years

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We’re finally in June! The middle of 2020 is upon us, and things are starting to look…less grey, that’s a good way to put – less grey. As the sun starts to shine, more good news will come, and little-by-little, industries are starting to beef up again, starting with the auto industry. Last week, the Renault-Nissan-Mitsubishi Alliance held a digital news conference and announced a new strategy for the Alliance, splitting regions and segments three ways. Each automaker will release a new vehicle in one segment in one region, and following its success, the other two automakers will release their own version or a rebadged vehicle on the same platform. The conference also shared news about some technology and vehicles to look forward to.

The Future is Now

With all of the auto shows cancelled for 2020, we’re going to miss out on all of the cool technology that usually pops up. For the last two years, Mitsubishi Motors and Mitsubishi Electric have been blowing it up with plug-in hybrid electric vehicles (PHEV) and self-driving technology. Even so, the Renault-Nissan-Mitsubishi Alliance has agreed on splitting up the focus of the group in three ways, although there are four core components – PHEVs, electric vehicles (EVs), self-driving cars, and connected car technology.

The last two are technologies still too young to seem practical. Although smart devices like Amazon Alexa and Google Home allow consumers to connect to their phones via their voice, and even their vehicles, adding an Amazon Prime subscription to your car or buying a smart device plugin isn’t at the top of a consumer’s buy list. Instead, the Renault-Nissan-Mitsubishi Alliance partnered with Google to release an Android-based infotainment system.

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Renault-Nissan-Mitsubishi Alliance Reignites

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We’ve all been wondering how the auto industry is going to come back from the global pandemic that was the coronavirus. With the economy struggling to get back up and many auto manufacturers skittish about what the future holds, there are several automakers hitting the ground running. Three of these automakers belong to the Renault-Nissan-Mitsubishi Alliance, and after a recent news conference, we’re now learning about the new plans the Alliance has to bounce back. It all comes down to a new strategy, a type of “Follow the Leader” agenda.

Initially, when Renault-Nissan added Mitsubishi Motors to the Alliance, the plan was to stay the course. The new Alliance would consist of three automotive brands, but each automaker continued to act as a competitor. At the same time, platforms and technologies were to be developed that could be shared across the three automakers, and some vehicles would even be rebadged. After the effects of the Coronavirus thrashing the automotive industry, many automakers are searching for ways to pick up themselves, but Renault, Nissan, and Mitsubishi Motors are leaning into their counterparts for support.

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Can a Crossover Really Replace the Lancer Evolution?

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With Mitsubishi Motors continuing to move towards crossovers and SUVs, especially plug-in hybrid SUVs, some may wonder if plans to bring back favorites like the Lancer have truly bitten the dust. Once known for their rally cars, Mitsubishi made a name for itself with the Galant Vr-4 when it won the WRC1000 and RAC Rallies in 1989, a sports car that was soon followed by the Lancer EVO. A fan-favorite for modifying, the Mitsubishi Lancer Evo X was popular on the track for amateur racers. The EVO-8 has even been known to match up with the likes of the Lamborghini Murciélago. Still, if Mitsubishi has duped the Lancer Crossover plans, how can we get revive the Lancer today?

Oh, we didn’t mention the new Lancer is a crossover. Yeah, that’s a thing. Mitsubishi is turning the Lancer into a crossover, and the image above is what the automaker says it’s going for. Doing what looks like drifting, this SUV will be what Mitsubishi Motors is calling a “performance-oriented” SUV. Why would Mitsubishi turn the racecar Lancer into something like this? Would you believe us if we told you this is supposed to be the rebirth of the Lancer Evolution?

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Tips for Going on a Road Trip After Quarantine

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April 2020 was pretty hectic for South Florida with the entire state on lockdown for about a month. Now that stay at home orders are over, people are starting to go back outside. Some people want to go for a drive, or even on a trip, although vacations are currently not in the best of interests. So how about a road trip? It’s never about the destination, it’s about the experience, and with a couple of friends in a large vehicle like an SUV, you can practice a little social distancing and stay safe while still having fun. Just be sure your vehicle can go the distance, and that’s why we recommend a plug-in hybrid SUV like the Mitsubishi Outlander PHEV. With plenty of space for cargo and different seating arrangements, a small group with supplies can last a few days to a week out on the road.

Financial Planning

Yes, we said a week. A cooler full of ice may keep water fresh for a few days, but deli sandwiches won’t handle being in a cooler, especially in a car, for more than a day or two – less if they’re not dry (that means no mayonnaise or other condiments). That means there will be pit stops for the occasional snack, and maybe even diners or restaurants if places are open for a sit down. Otherwise, it’s drive-thrus and pickup orders along the way, and that alone will start to rack up prices. Add on fuel, money for a place to stay for the night if not driving through the night, and activities along the way, and it gets expensive. Plus, everyone should always have some backup emergency funds.

Have an Agenda

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The Next Mitsubishi Outlander Gets a Nissan Engine

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The Renault-Nissan-Mitsubishi Alliance is alive and well. Sure, for a moment there, it seemed like the Alliance and the shared funding campaign, Alliance Ventures, may have to disassemble under the pressure of the Coronavirus pandemic continuing to keep the auto industry and the auto market in disarray. However, in February 2020, the Alliance announced the discussion of Medium-term plans for Alliance 2022, the roadmap for each of the three brands in the coming years. Since the Alliance formed, we’ve been waiting for the first rebadged vehicle to appear, and it turns out the next plug-in hybrid from Mitsubishi Motors will be based on the first plug-in hybrid electric vehicle (PHEV) by Nissan, the Rogue Sport. But wait, wasn’t Mitsubishi in charge of plug-in hybrid technology?

Yes, Mitsubishi Motors is supposed to be at the cornerstone of the plug-in hybrid triangle, with Nissan in charge of electric vehicles (EV) and Renault focused on self-driving technology and connected services. At least, that’s how things have gone up until now. Perhaps the medium-term plans originally set for this month will shine some light on that. Until then, Mitsubishi is getting some technology from Nissan, but it wasn’t the shared EV platform by Nissan we’ve been reading about. Instead, Nissan will be supplementing Mitsubishi with a plug-in hybrid powertrain for the next generation of the Mitsubishi Outlander PHEV. [click to continue…]

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