Mitsubishi Motors Campaign Expands to Free Teen Driving Safety Program


Mitsubishi Motors started a new campaign, “Small Batch – Big Impact”, to give back to the community and their consumers with a limited run of Mitsubishi models. Like the title says, the limited run is the small batch, but Mitsubishi hopes to make a big impact, and their campaign has been spreading across the U.S. in many beneficial ways. Recently, Mitsubishi got involved with the community this year during the 2019 Rebelle Rally, the first all-women’s off-road rally, active in the lower 48 states of the United States. Two veterans were given the chance to race with a minimally modified 2018 Mitsubishi Eclipse Cross equipped with hand-controls, and then the vehicle was donated as a new kind of “CUV” – “Community Utility Vehicle”. The “Small Batch – Big Impact” continues to expand, this time in Nashville, Tennessee with a free advanced driver training program to teach teens and parents how to handle on-the-road auto emergencies.

It’s a scary experience being on the road during an auto accident. Whether its loss of control, distraction, or another driver, things can go from bad to worse in no time. With car crashes being the number-one cause of death among teens in the United States, two Nashville-area Mitsubishi Motors auto dealers decided to take driving safety into their own hands. It goes without saying that Mitsubishi Motors is fully backing them up. They’re even appointing their own nationally recognized nonprofit organization – Mitsubishi Road Safety Rally – to conduct the program.

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The MI-TECH Has Entered the Building


The 2019 Tokyo Motor Show has started (October 24-November 4), and Mitsubishi Motors was quick to show off their newest SUV concept, the Mitsubishi MI-TECH. Not only is this new SUV concept another plug-in hybrid electric vehicle (PHEV) design by Mitsubishi but it’s another revolution on how plug-in hybrid vehicles operate. Earlier this year, Mitsubishi Motors debuted their Engelberg Tourer Plug-in SUV at the 2019 Geneva International Motor Show, and with this new MI-TECH concept, it’s clear the automaker is focused on designing numerous alternative fuel vehicles for a number of lifestyles. Take a look at all MI-TECH has to offer.

The Name

What’s in a name? Well, there’s a lot going on in the name for the newest SUV concept from Mitsubishi Motors. In a sense, it’s an acronym:




When the MI-TECH was first conceived, it was meant to be a small plug-in hybrid SUV. What developed was a PHEV designed with a lightweight, compact, new PHEV drivetrain and a four-motor electric 4WD system. Introducing futuristic technology, Mitsubishi equipped the concept with advanced driver assist and preventive safety technologies, introducing MI-Pillot.

New PHEV drivetrain

When Mitsubishi Motors released the Mitsubishi Outlander PHEV, the plug-in hybrid SUV has a different approach to a PHEV powertrain. Instead of one gasoline internal combustion engine and one electric motor powered by a large battery, Mitsubishi put two electric motors on the Outlander PHEV, one on each axle. For the MI-TECH concept, the automaker changed it up again. Mitsubishi replaced the traditional gasoline engine with a lightweight, compact gas turbine engine-generator. Not only is it powerful enough to drive a small SUV, but it can operate on a variety of fuel sources: diesel, kerosene, and alcohol. Regardless of the fuel, MI-TEC has clean exhaust to better the environment.


Electric 4WD

In addition to replacing the gasoline engine with a turbine engine-generator, Mitsubishi also put an electric motor behind each wheel – that’s four electric motors powering the MI-TECH. There aren’t any specs yet released on the horsepower or torque output of this setup, but Mitsubishi did find a way to double-down on this kind of control. By applying their Super All-Wheel Control traction system to the Quad Motor 4WD System with front and rear Dual-Motor Active Yaw Control (AYC) units, Mitsubishi made this small SUV as stable as can be. In addition to making the MI-TECH concept safe, Mitsubishi also introduced a new trick – 180-degree spins by counter-rotating the left and right tires. That’ll be some U-turn!


Enhanced Driver Assistance and Safety

The new thing slowly entering the auto industry is artificial intelligence (AI) systems. Known as a Human Machine Interface (HMI), the MI-TECH concept comes with technology that projects all the information a driver may need to know about the car behavior, terrain recognition, and optimal route guidance onto the windshield. Instead of a heads-up display, this is what is known as an augmented reality (AR) windshield and is another piece of tech entering the auto industry. While driving, even in poor visibility, drivers will be able to safely navigate the roads with an AR windshield. Furthermore, with MI-PILOT equipped, MI-TECh comes with next-generation driver assistance technology to help support the driver in a variety of driving conditions and roads.


It’s a Buggy

No one could probably predict the next small SUV from Mitsubishi would look like a buggy, but that’s what the MI-TECH is. A small SUV with no roof or doors but an interesting design, nonetheless. Mitsubishi is highlighting the progressiveness of their electric vehicle by painting it in a light blue body color contrasted by copper on the grille, inner wheels, and interior. The front fascia has been upgraded with a Dynamic Shield design and T-shaped headlights. Raised overfenders and large diameter tires offer a high level of mobility and sharp lines run throughout the rugged body of the SUV. T-shaped tail lamps can also be found in the rear, mimicking the front fascia.

Inside, thanks to the AR windshield, the center console is pretty tame. Like a buggy, the dashboard is flat and horizontal, and keyboard-shaped switches are positioned atop with a hand pad that makes the switches easy to operate. All-in-all this looks like one sick SUV.

Check out all there is to know about the new MI-TECH from Mitsubishi Motors and share your thoughts on Miami Lakes Mitsubishi social media.


Photo Source/Copyright: Mitsubishi Motors

Mitsubishi Electric Steps Up Their Self-Driving Vehicle Game with the xAUTO


Mitsubishi Motors and Mitsubishi Electric are travelling together for the 2019 Tokyo Motor Show. Only happening every other year, the 46th Tokyo Motor Show this year takes place between October 24 and November 4. The parent company, Mitsubishi Motors Corp (MMC) recently partnered with MaaS Global Oy, and a good part of the exhibits between Mitsubishi Motors and Mitsubishi Electric will be demonstrating how this partnership will evolve in the future. During this time, Mitsubishi Electric will also be showcasing new hybrid and electric vehicle technology, along with two of their self-driving vehicle concepts. The first is a self-driving vehicle concept we’ve seen before, the Mitsubishi Electric Emirai, now in its new form, EMIRAI S. The second self-driving vehicle they’re bringing to the stage is the xAUTO, an autonomous vehicle with a lot going for it.

Featured in the xAUTO

At the 2019 Tokyo Motor Show, Mitsubishi Electric will be focusing on three main features of the xAUTO: (1) its ability to travel on roads where no digital maps are available, (2) capability to self-park indoors (parking garage) and outdoors, and (3) formulate digital maps of the vehicle’s surroundings in real-time without delay. All of this is thanks to the ever-improving self-driving technology designed by Mitsubishi Electric. Their most well-known system is their Mobile Mapping System (MMS), which makes all of this possible.

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Mitsubishi Motors Small Batch Joins the Community


When a company gets involved with a community, it’s always nice to see that the head honcho cares more about the community than counting their money and making sales. It’s also a great way to score brownie points with the locales, but you know, altruism isn’t truly dead just yet. That’s why automaker Mitsubishi Motors is gearing up this year with their “Small Batch” initiative. Through this, they’re also getting involved with the Rebelle Rally, the first all-women’s off-road rally and the longest-running competition of its kind in the lower 48 states of the United States. This year, seven-year U.S. Air Force veteran Karah Behrend and Rachael Ridenour, a U.S. Army combat veteran with 31 years of service, are getting behind the wheel to make history. Behrend will become the first disabled athlete to compete in the Rebelle thanks to Mitsubishi Motors and a minimally modified 2018 Mitsubishi Eclipse Cross equipped with hand-controls.

Rachael Ridenour was deployed to Afghanistan, Iraq and Pakistan, and later got the idea for Record the Journey when facing the challenge of coming back to civilian life. Record the Journey utilizes photography as a therapy modality for veterans and their families. Karah Behrend had to medically retire after losing the use of her lower extremities and parts of her hands to a degenerative neurological disease. Together, they’re competing in the 2019 Rebelle Rally.

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Mitsubishi Motors Aims to Change Our Views of Plug-in Hybrids Once Again


When it comes to alternative fuel vehicles, there was once a lot of confusion and misunderstanding about electric motors and their place in the auto industry. Electric motors? How could that compete with the full throttle high-performance horsepower of an octane-burning internal combustion engine? Is there an electric motor out there able to produce horsepower in the high triple digits? Maybe, but when it comes to electric motors, where they really shine is torque. As we all know, torque is what turns the wheels, and torque can also be used to offer the driver better control over a vehicle. Automaker Mitsubishi Motors saw this as an opportunity to work on a new concept coming to the 2019 Tokyo Motor Show – Mi-Tech.

What is Mi-Tech?

A lot of information is still being saved for the Tokyo Motor Show, this October 23, 2019, but Mitsubishi press continues to give little bits of information. At first, all we knew was the automaker planned to introduce a new electric SUV concept at the auto show – but why so soon after the debut of the Mitsubishi Engelberg Tourer at the 2019 Geneva International Motor Show? Remember that interesting concept? The Engelberg Tourer was introduced as the next plug-in hybrid SUV that may one day replace the aging Mitsubishi Outlander PHEV.

It may not seem like the Outlander plug-in hybrid SUV is very old, having just been introduced to U.S. soil a few years ago, but the Outlander PHEV has had a long run on a global scale. Recently, the Mitsubishi Outlander PHEV hit a milestone of 200,000 units sold, and the 2020 Mitsubishi Outlander PHEV is getting some upgrades in its golden years. For those that like to drive in luxury, consumers will find most of the upgrades available to the high-end trims in the lineup, the SEL and GT trims. Both come equipped with a new second-generation Smartphone-link Display Audio system for Apple CarPlay and Android Auto compatibility, and the GT trim also comes with a new Mitsubishi Power Sound System that is replacing the Rockford-Fosgate audio system on previous models going forward.

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Mitsubishi Electric Bringing New Tech to 2019 Tokyo Motor Show


Back in 2017, Mitsubishi Motors and Mitsubishi Electric came to the Tokyo Motor Show and had two brand new concepts to show off. These were the Mitsubishi e-Evolution concept, destined to bring back the “EVO” nameplate previously thought to be discontinued, but new plans for a Lancer Crossover by Mitsubishi may have taken over – actually, it may be the same concept based on the digital renders. The second concept was Emirai4, a self-driving vehicle currently in the testing phase. Two years later, and Mitsubishi Motors Corp (MMC) is packing heat. Their hand in the Renault-Nissan Alliance and Alliance Ventures has paid off. With their recent partnership with MaaS Global Oy, a whole new vision is about to take off.

Mitsubishi Motors Corp and MaaS Global Oy

MaaS Global Oy is the company behind an overseas mobile app called Whim. It’s basically a ride-hailing app that rolls all the various apps, cards, and payment methods for buses, trams, taxis, cars, bicycles, and more into just one app. It basically offers everyone (in Helsingin seudun liikenne, Finland) the ability to subscribe to a plan that gives them access to all of these transportation services – public, personal, and even rentals. Since it launched in 2017, the service has expanded to Birmingham, U.K. and Antwerp, Belgium, and with a recent investment by Mitsubishi Motors Corp and Toyotsa Financing Solutions, MaaS Global plans to expand to Vienna, Singapore; several cities in Japan; and eventually over to the states in Miami and Chicago, and again in North America in Vancouver, B.C. Canada.

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Mitsubishi Motors Corp Helps Expand Whim Mobile App


Imagine walking out the door every day to go to work, meet with friends, or join a party all the way downtown with multiple stops and methods of transportation. On average, many consumers do that on the daily, and they have multiple apps, cards, and payment methods to keep track of just to make it to their destination. Now imagine doing all that with one app and having access to bus, tram, taxi, car, bicycles, and more transportation services when you want it. That’s the Whim app, a smartphone application by a Finnish company in Helsinki, and Mitsubishi Motors Corp just bought shares in MaaS Global Oy, the parent company behind Whim.

“This is what a car tends to represent to people, it’s this promise of freedom to go anytime, anywhere on a whim…We really need to concentrate on delivering that.” – Chief Executive Officer Sampo Hietanen

No longer would people have to switch between ride-sharing apps like Uber or Lyft and manage multiple bus cards. Like Lulu from The Fifth Element, we have a Multi-Pass, except it unlocks a variety of modes of transportation versus rolling an ID and credit card into one – the future, everybody! There’s just one problem.

Currently, Whim mainly operates in its homeland of Finland, mostly in Helsingin seudun liikenne or HSL. Since its launch in 2017, MaaS Global has been able to expand the Whim service to Birmingham, U.K. and Antwerp, Belgium, but so far that’s it. That’s where Mitsubishi Motors Corp (MMC) comes in.

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Mitsubishi Eclipse Cross Recognized for S-AWC Overseas


Mitsubishi Motors has had some surprising announcements this year. Possibly their most talked about debut would be the Mitsubishi Engelberg Tourer at the 2019 Geneva International Motor Show, alongside its Dendo Drive House (DDH) proposition. All of this good news could possibly be overshadowing their most recent addition to the automotive lineup, the Mitsubishi Eclipse Cross. This vehicle has also had some good news as of late, such as earning a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS). The Mitsubishi Eclipse Cross is also known for its upgraded technology, such as a Mitsubishi Connect Telematics System with Safeguard, able to work with a recent smartphone app released by Mitsubishi, Road Assist+. With all these additions, Mitsubishi Motors continues to win awards for the Eclipse Cross overseas.

It took Mitsubishi Motors some time to break into the North American automotive market. Looking back at 100 years of Mitsubishi Motors, and it wasn’t until the 1980s that they joined the party. So of course, back in their homeland of Japan, there’s plenty of recognition for the last in-house vehicle, the Mitsubishi Eclipse Cross. One group in particular, holds an event every year, the Automotive Researchers’ & Journalists’ Conference of Japan (RJC), and for the second consecutive year, the Mitsubishi Eclipse Cross was also named the “RJC Car of the Year” for 2019.

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UK Helps Preserve Epping Forest with the Mitsubishi Outlander PHEV


It’s pretty interesting how in recent years, the people of South Florida have been slowly becoming more and more aware of the natural agriculture that once was, and many Universities and colleges are starting to teach classes that educate students on the history of Florida. It’s amazing to think all of South Florida was once just everglades. What happened? Just like Floridians are looking for ways to preserve what agriculture is left, the UK is doing the same. Recently, the City of London Corporation made a deal with Mitsubishi Motors to utilize three Mitsubishi Outlander PHEV units as part of their goal to eventually have an electrified fleet for preserving and maintaining Epping Forest, a treasure of woodlands in London.

In the spirit of preserving agriculture, the City of London Corporation set a goal of being the first UK authority to have a fully zero-emission fleet. Although a plug-in hybrid electric vehicle isn’t a zero CO2 emission vehicle when driven on average, the beauty of a plug-in hybrid electric vehicle, or PHEV, is that most PHEVs offer consumers the ability to only drive on electric power provided by the larger lithium-ion battery. When driving on electric power alone, a consumer can get an all-electric range of up to 28 miles with the Mitsubishi Outlander PHEV.

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Mitsubishi Expands Disaster Recovery Program Overseas


With all the storms that hit South Florida, and especially crazy hurricanes like Dorian that left everyone in an anxious fit, one would think there would be some sort of disaster transportation unit to help. Yes, there are many organizations out there like the Red Cross and FEMA, but they can only do so much to help. Why isn’t the government stepping up? Why aren’t local businesses doing their part? Maybe it’s just the way it is, but our neighbors in the east are changing things – Mitsubishi Motors especially. Signing their second agreement with Shizuoka Prefecture and four affiliated dealers in the prefecture, Mitsubishi Motors Corp (MMC) and the aforementioned parties have agreed to provide services and units during disasters and disaster recovery. They do this through the use of their Mitsubishi Outlander PHEV, plug-in hybrid electric vehicle, and Dendo Drive House technology.

Does anyone remember the Dendo Drive House presentation by Mitsubishi during the 2019 International Geneva Motor Show? That was something else. Mitsubishi took their neutral-energy project with ENGIE and Hitachi Europe and downsized it into the size of a house. ENGIE, a Building Energy Management System (BEMS) outfitted with solar panels that collect and store energy in the building’s electric grid for use throughout the day was one part of the equation. When the building runs out of power, either due to longer winter nights or an emergency situation, through the use of a bi-directional vehicle-to-everything V2X charger from Hitachi, ENGIE is able to stay powered. This is because ENGIE is also able to collect and store excess energy converted through the V2X charger to charge up the Outlander PHEV and then take that energy back when necessary.

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