Mitsubishi Motors Earns Third Place in 2019 J.D. Power CSI Study

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Customer satisfaction is a big deal in the auto industry, probably one of the largest affecting, too. In fact, it actually is – 77-percent of vehicle owners are most likely to promote their vehicle after one year of ownership? For better or for worse, the auto industry will thrive on word of mouth, and that’s why they rely on big organizations like J.D. Power to back them up when it comes to being credible and providing customer satisfaction. Having recently finished collecting and analyzing the data from their 2019 Customer Satisfaction Index Study (CSI), also known as Customer Service Index Study, Mitsubishi Motors placed third among the mass market of popular vehicle brands.

What does this mean for Mitsubishi Motors? Among non-luxury brands, Mitsubishi has jumped from the 10th position amongst mass-market brand from 2018 to 2019, winning over large names like GMC, Toyota, Nissan, and Subaru. With a score of 846-out-of-1000 based on survey responses from consumers with vehicles one-to-three years of age, Mitsubishi jumped from the 21st to 12th position in the overall industry ranking. This makes Mitsubishi Motors the fastest-growing Asian brand in the U.S. for the second consecutive year.

“Customer satisfaction is a core value at Mitsubishi Motors, and our performance in the JD Power CSI Study over the last two years is a testament to our focus on it. We do this for one reason only: to give our customers the very best experience we can at every touch point with our company…This is a huge success for MMNA, and all credit is due to our tremendous dealer body and the service-aftersales teams at headquarters and in our regions.” – Mark Chaffin, Chief Operating Officer for MMNA

Along with consumer satisfaction, Mitsubishi Motors also gets some benefits other benefits from the 2019 CSI Study. Here’s how the CSI is conducted – surveys are typically sent out to owners of vehicles aged from 1-to-5 years old; this year it was for vehicles between 2016-2019, only three years old. The survey came with questions that would rate a customer experience with auto service at a franchised dealer or independent service facility for maintenance or repair work. These came down to five categories, each having a large impact on customer satisfaction: Service Initiation (20%), Vehicle Pick-Up (16%), Service Facility (17%), Service Quality (27%), and Service Advisor (20%).

At the end of the study, J.D. Power found that consumers were all about the digital age. Over the last five years, the generation that grew up with smartphones has quickly adapted to doing things online, like shopping. Kia caught on with this when Kia Motors partnered with Amazon, giving drivers of plug-in hybrids and electric vehicles an easy way to order and install a Level 2 charger. Now, dealerships will also want to follow the trend, with customer satisfaction being 75 points higher (on a 1,000-point scale) among customers who had an all-digital experience (internet and text messages) versus doing things over the phone.

Overall, J.D. Power made several key findings from the 2019 CSI Study. Although every generation since Gen Y has increased its preference for internet scheduling over the last five years, in-store engagement is still important and leads to a score 70 points higher when the salesman or advisor focuses on the consumer and their needs. As mentioned above, brand loyalty does play a large aspect when it comes to an automaker’s success, with more than three-fourths of owners promoting their vehicle to their groups or communities. All-in-all, the satisfaction gap is closing, meaning franchised dealers are also getting better.

When you buy a new Mitsubishi from Miami Lakes Mitsubishi, know that you’ll receive great service, even if you decide to take your repairs elsewhere. Mitsubishi Motors is third in customer satisfaction, and that’s an honor all on its own.

Photo Source/Copyright: Mitsubishi and JD Power
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Mitsubishi Motors – A World of SUVs and Plug-ins

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Back in 2017, Mitsubishi Motors joined the Renault-Nissan Alliance to form what is now the Renault-Nissan Alliance, where each automaker in competition with the other, but is not independent of the other. More of a joint venture than a merger, each automaker is working to create technologies and platforms that could be shared between all three companies. At the same time, each automaker is set out to make a better vehicle than the other. The current focus? Crossovers, SUVs, alternative fuel technology, and autonomous technology.

Known as “Alliance 2022”, the Renault-Nissan-Mitsubishi Alliance started a six-year plan. With the plan heavily relying on cross-brand platform sharing and the sharing of powertrains, electrification, connectivity, and autonomous drive technologies. By 2022, the alliance has sale projections that land somewhere over 14 million units sold in a year. It’s a pretty big number, but so far, it doesn’t seem impossible. Over the course of 2018, and after the 2019 Geneva International Motor Show, Mitsubishi Motors alone clearly has some big plans.

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Mitsubishi Showcases Eco-Friendly House at Geneva Motor Show

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Mitsubishi Motors couldn’t keep a lid on it when it came to their spotlight at the 2019 Geneva International Motor Show. They had new models and concepts, like the 2020 Mitsubishi Outlander Sport and the new crossover with an interesting name, the Mitsubishi Engelberg Tourer. Mitsubishi also has a few technology exhibits, one of which includes new connectivity in their vehicles, but the one that’s really getting our attention is the Dendo Drive House.

The Future is Here

Yes, we did talk a little about the Dendo Drive House (DDH) when the promo first went live. Mitsubishi came out with another promo for the Geneva Motor Show and we can now see all the benefits and glory of the DDH. Think about it. Everyone is trying to find new ways to go green and be eco-friendly. Even automakers are looking into alternative fuel vehicles while keeping costs down and extending the range of the vehicle. Many automakers and technology companies want to allow consumers to connect their smartphone, house, and car together.

The DDH is taking that in a more literal sense with a clean and green ecosystem. Serving first and foremost as a house, the DDH can generate, store, and share solar-power-converted electric energy. It can do this because it is equipped with solar panels that can then store the collected energy into one of two batteries – a large home battery or a car battery. No, not the car battery, but the kind of battery one would find in a plug-in hybrid electric vehicle. With Mitsubishi Motors behind the DDH, one can guess where this is going.

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Mitsubishi Motors Bringing New Tech to 2019 Geneva Motor Show

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Heads up, because the Mitsubishi Motors Corporation (MMC) has let loose a bunch of information on what they’re bringing to the 2019 Geneva Motor Show with a hot new press release. We’re talking new concept models, new technology, and ground-breaking stuff. Mitsubishi Electric surprised it with some of the tech they’re working on at the 2019 Consumer Electronics Show and autonomous technology. Now, Mitsubishi Motors is going to be showcasing the results of their 2018 neutral-energy project.

Fruits of their Labor

Can we just say we called this? Back when we talked about the partnership between Mitsubishi Motors, Hitachi Europe, and ENGIE, they were working on renewable energy, also known as recycled energy that could be used, collected, stored, and used again. All three had a part to play in this project: ENGIE had designed their headquarters office building in La Défense, France as a Building Energy Management System (BEMS), Hitachi brought vehicle-to-everything V2X charger, and Mitsubishi Motors used the Outlander PHEV.

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Mitsubishi Outlander Still an Award-Winning SUV

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Mid-size SUVs and Crossovers seem to be a new car segment to many, but the truth is, the class of vehicle has just started to gain more popularity with automakers trying to cover the range of features consumers look for. Power, comfort, convenience, space, price – it all adds up, and in more ways than one. The value of a vehicle and the cost to own it down the line can be large factors when it comes to buying a vehicle, but so does how well a vehicle performs. In the Mid-Size SUV/Crossover segment, Mitsubishi Motors is already doing well with all of the above with their Outlander and Outlander PHEV models.

Performance of the Mitsubishi Outlander and Outlander PHEV

Named as two of the “Best 5 All-Around Performance” vehicles by Automotive Science Group in their 2018 Automotive Performance Index study. This isn’t the first time the Automotive Science Group has awarded Mitsubishi Motors vehicles. Last time, in June 2018, the Automotive Science Group (ASG) assessed 823 model year 2018 crossovers, SUVs, and minivans in North America when conducting their 2017 Automotive Performance Index study. The 2018 Mitsubishi Outlander PHEV was named as one of the “Best 5 All-Around Performance” vehicles, and the 2018 Mitsubishi Mirage was rewarded with the “Best Economic Performance Award” for the second consecutive year and earned Mitsubishi Motors recognition as the “Best All-Around Performance Brand”.

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Mitsubishi Debuts Promo for 2020 Mitsubishi Outlander Sport

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The 2019 Geneva Motor Show is shaping up to be a large event this year. Well, it’s one of the largest auto shows every year, but this year, the competition is already quickly heating up. Some of this heat is coming from the far east, Japan, straight from Mitsubishi Motors. They’ve already dazzled us a bit with the very secretive Engelberg Tourer Concept coming to the Sweden auto show, but there’s not a whole lot to go on. Just when you think Mitsubishi is going to tease us with another vehicle far overseas, they debut a promo video for their new and improved 2020 Mitsubishi Outlander Sport compact SUV. Lovely!

 

 

Let’s face it, the Mitsubishi Outlander Sport needed an upgrade, looking like an exact replica of its older sibling, the Mitsubishi Outlander, it’s tough to tell the two apart if looking at them from the front or rear. Only a profile view of the difference in length is all one would notice from the outside. The interior may be a little more flashy, but now the exterior will match. Known as the 2020 Outlander Sport, also the RVR and ASX in other auto markets around the globe, we’re finally getting a compact SUV from Mitsubishi that matches its namesake.

It all starts with looks and the impact a vehicle makes on consumers. So, Mitsubishi took a proverbial hammer to the body of the Outlander Sport and reworked its front and rear fascias. The signature design concept from Mitsubishi, their “Dynamic Shield”, was changed up a bit when adopted to the 2020 Mitsubishi Outlander Sport, encapsulated with horizontal and vertical lines placed along the grille and skid plate for a more robust and tough feeling that should emanate from the new model. Multiple LEDs that make up the front headlamps, a distinctive lamp layout of the fog and turning lights, the large grille and bumper all give the hood a sunken look for a little more edge.

The rear is also new, designed with a bold design that stretches the entire width of the rear. Black corners were added to the sides of the rear bumper for a more stable presence. They’re also a great contrast to the taillight designs, giving the compact SUV a sharper image with LEDs.

Bringing the sporty look full circle are three new colors. Bathe like a King in a tub of rupees with the Red Diamond or feel a sense of luxury with the rich Oak Brown. For a spark of energy every time you see it in the driveway, go with the vivid Sunshine Orange.

The entertainment system comes with some unusual upgrades. A larger, now 8-inch touchscreen is situated in the front center console, and the Smartphone-link Display Audio (SDA) system comes with more advanced connectivity and improved functionality. On top of that, the entertainment system allows consumers to play videos on the touchscreen from an outside source via a USB drive…but the feature is only available if the vehicle is stopped. Possibly going a little more into their Mitsubishi Connect and Telematics system of the Eclipse Cross, Mitsubishi also added a nifty smartphone app that allows consumers to monitor fuel levels, servicing intervals, etc for the 2020 Outlander Sport.

Most of what’s been shared so far comes down to looks and style. We should know more about the powertrain, most likely a choice of 2.0-liter or 2.4-liter engine optimized with Mitsubishi Motors Mitsubishi Innovative Valve timing Electronic Control system (MIVEC). Along with their Reinforced Safety Impact Evolution (RISE) body construction, a Forward Collision Mitigation (FCM) braking system, Blind Spot Warning (BSW), and Rear Cross Traffic Alert (RCTA) will most likely remain as the available safety features.

Come March 7, we’ll know more as the 2019 Geneva Motor Show takes place through the following ten days. Follow us on Miami Lakes Mitsubishi social media for more information. Test drive the 2019 Mitsubishi Outlander Sport and find out what all the fuss is about.

Photo Source/Copyright: Mitsubishi
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Mitsubishi Delica Modded into a Camper

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With Mitsubishi Motors coming out with all sorts of new vehicles overseas, we here in North America wonder when we’re going to get those models on our city streets. Most recently, a selection of vehicles where the North American market is growing, have been released in Japan and the UK. These would be the new Mitsubishi Triton pickup truck, and what seems to be a mashup of a minivan and an SUV, a new Mitsubishi Delica concept for its current Delica model. With another concept on the horizon, there’s a lot of “what ifs” in the air. To really stress the growth of the auto market in America for trucks and SUVs, we’re going to take a look at an interesting modification to the Mitsubishi Delica by a motorhome and campervan retailer in Scotland.

Concepts Overseas

A couple of new vehicles are showing up on the other side of the world from Mitsubishi, the most recent being the Engelberg Tourer going on debut at the 2019 Geneva Motor Show. It’s a very closely kept secret at the moment, and no one is really sure what it could be. Some are hoping for the new Mitsubishi Lancer crossover, but it could be a new concept altogether. Plus,

Mitsubishi Motors released the 2019 Triton pickup truck overseas, with off-road capability. Equipped with an enhanced four-wheel drive (4WD) system and two off-road systems, “Super-Select 4WD” and “Easy-Select 4WD”, this truck would be perfect competition for the 2019 Ram 1500 and 2020 Jeep Gladiator. However, there’s no sign of it coming to America any time soon.

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Mitsubishi Engelberg Concept Coming to Geneva

Miami Lakes Mitsubishi Concept Geneva Motor Show

With the auto market changing, many automakers are looking for new ways to bring some buzz to some of their more faithful consumer models. Crossovers and SUVs are all the rage, and a new car segment, mini crossovers, is starting to get attention as the next passenger vehicle. Sedans may be slowly falling off the market, and we can only hope some will remain. Until then, automakers like Mitsubishi Motors may stay closer to their bread-and-butter, and their newest concept has us all wondering. Is it the new Lancer Crossover or another model altogether? If anything, please don’t let it be another overseas exclusive.

Coming to the 2019 Geneva Motor Show

It’s the new concept from Mitsubishi, the Mitsubishi Engelberg Tourer. What’s in a name? For Mitsubishi, it’s a rugged Alpine town ski resort in Switzerland. Like many of Mitsubishi marketing campaigns for new vehicles, the majority of this new vehicle is in the dark. We’re presented with curvaceous blue LEDs, futuristic wing-type mirrors, and a couple of off-road lights on the roof. Could Mitsubishi be bringing a different off-road vehicle to the states? After skipping us on the 2019 Triton, one can only hope.

There’s also the possibility of this being the new Mitsubishi Lancer Crossover. Look at that image.

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Automotive Cyber Security from Mitsubishi Electric

Miami Lakes Mitsubishi Electric Cyber Attack Security

Gotta say, we’ve been wondering what Mitsubishi Motors has been up to recently. Working tightly with Renault and Nissan through the Renault-Nissan-Mitsubishi Alliance, the company has been pretty tight-lipped on a lot. Finally some interesting news is coming to America, and it comes from Mitsubishi Motors sibling company, Mitsubishi Electric. We got an interesting glimpse at a lot of the autonomous and “smart” car technology that Mitsubishi Electric is working during the 2019 Consumer Electronics Show. Like any good idea, it’s easy to poke some holes, but the company is already looking to plug them up with new security measures.

New Tech Review

For a quick look at the technology Mitsubishi Electric brought to the 2019 CES, a lot of it was centered around autonomous car features and artificial intelligence. Amongst facial recognition and virtual assistance for driver safety, two interesting features that stood out were systems that allowed vehicles to “talk” to one another. Not only could a group of vehicles could all listen to the same music by sharing it between cars, but passengers could also chat and share files with other vehicles.

When it comes to Wi-Fi and Bluetooth, unless the connection is secure, than those files, conversations, and other sensitive data are prone to cyber attackers. In the worst case scenario, if anyone saw the movie Upgrade, a self-driving autonomous vehicle could potentially be hijacked by a hacker and taken to a disclosed location for…something bad. Kind of like thieves setting up loot marks in Pokémon Go to attract their victims. What is Mitsubishi Electric’s response to this? A multi-layered defense technology system.

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Watch the Super Wolf Blood Moon with the Mitsubishi Eclipse Cross

Miami Lakes Mitsubishi Super Wolf Blood Moon

A special celestial event is starting off 2019. It’s the first lunar eclipse of the year, but a few different spectacles will be taking place that make this lunar eclipse so rare. Known as the “Super Wolf Blood Moon”, everyone in North America will get a chance to see it. So early in 2019, and South Florida is experiencing some strange weather – what a cold front. If looking to catch the lunar eclipse while keeping warm, check out a vehicle with a moonroof, or a dual-pane sunroof like that on the Mitsubishi Eclipse Cross.

Watch the Lunar Eclipse from the Eclipse

Although the Mitsubishi Eclipse Cross moniker may seem like a coincidence, the Eclipse Cross actually came out during 2017. Being the last in-house vehicle from Mitsubishi Motors, they capitalized on a celestial event happening that same year, “The Great American Eclipse”. They also developed a marketing campaign based around the eclipse. The Great American Eclipse was a solar eclipse where the time spent in totality, when the sun is completely blocked out by the moon and the Earth is cast in shadow, spanned across the entire country of the U.S.

Because the Mitsubishi Eclipse Cross is the last in-house vehicle, this model comes with some special features. Not only is the Eclipse Cross the first model to get Mitsubishi Connect, the automaker’s first infotainment system, but also a dual-pane power panoramic sunroof, another first for the lineup. With heated seats (standard for the front row in the SEL trim, along with the sunroof) What a perfect way to watch the Super Wolf Blood Moon event.

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