New Lane Hazard Warning Technology from Mitsubishi Electric

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Mitsubishi Electric, a sister company of Mitsubishi Motors and under the Mitsubishi Corp umbrella, has been pretty busy as of late. Although Mitsubishi Electric is known for a variety of things, some of which has to do with home appliances, they’ve also been known to develop technology for upcoming automobiles. During the 2019 Consumer Electronics Show, Mitsubishi Electric showed us some of the technology they’re working on that allows consumers to communicate with passengers in other vehicles in real-time over a virtual platform. Always keeping safety in mind, new technology from Mitsubishi Electric keeps drivers informed about upcoming safety hazards while on the road.

A Car with a Brain?

Mitsubishi Electric has been working on autonomous technology for upcoming Mitsubishi vehicles for several years and made their big debut in 2017. Using what the company calls a Mobile Mapping System (MMS), through the use o  car-mounted GPS antennas, laser scanners, and cameras, drivers are presented with a 3D map of what the MMS sees in real-time while collecting data. In 2018, the technology became more advanced, turned into an easy roof-mount unit, that uses various technologies to operate, such as a speed sensor, the ability to drive the vehicle through tunnels or underwater pathways, and a high-sensitivity camera that allows the vehicle to continue to function and collect data at night. All of this could be really helpful with the newest automobile technology to come from Mitsubishi Corp.

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Get Fuel Efficiency and a Great Sound System with the Mitsubishi Mirage

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When it comes to getting a new vehicle, consumers tend to look for a variety of things. When it comes to a fuel-efficient vehicle at a good price, that can be even a greater challenge, with SUVs and crossovers currently dominating the auto market. Even automakers like Mitsubishi Motors have more large vehicles than they know what to do with, but as luck would have it, Mitsubishi also has a subcompact vehicle that’s top-of-the-line. According to fueleconomy.gov and the U.S. Environmental Protection Agency (EPA), the 2019 Mitsubishi Mirage the most fuel efficient, gasoline-powered vehicle in America and can save consumers more money than the competition.

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Mitsubishi Teasing a New SVP Concept in the UK

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Although not advertised, Mitsubishi Motors has a special division dedicated to creating some outrageous concepts. Known as the Special Vehicle Projects (SVP) division, the SVP is actually behind a variety of custom Mitsubishi vehicles. We just don’t see many of them. That would be because most of these concepts show up overseas, like the new concepts by Mitsubishi in Tokyo that are mostly improvements on the Outlander PHEV and Eclipse Cross. A model showing up overseas we’re waiting on is the 2019 Mitsubishi Triton pickup truck, but Mitsubishi doesn’t plan on bringing the midsize truck to America until perhaps 2025. When it comes to SVP concepts, there’s always a possibility, especially when they show up at an auto show in the UK, like the recent Commercial Vehicle Show.

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Mitsubishi Breaking into Multiple Markets

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With the midsize truck getting its second wind with the recent release of the 2020 Jeep Gladiator, times sure have changed. At the better first half of the decade, midsize trucks nearly died off, known for having the same fuel economy and safety issues of the already popular SUV. America didn’t need another shaky gas guzzler, and most automakers moved onto other pastures. Some automakers focused on other global markets, with Mitsubishi Motors being one of them. Their 2019 Triton pickup truck debuted back in 2018, but there are only hints of it entering the U.S. Market with everything else the automaker is wrapped up in.

Mitsubishi North America Chief Operating Officer Mark Chaffin recently spoke in an interview about entering the U.S. market. As it stands, although the new Mitsubishi Triton is right up there in standards with other trucks in the states, the market is also becoming very competitive. The Japanese automaker would need to have a truck that’s not only right for the automaker but also their demographic in the market. Take a look at the 2019 Mitsubishi Triton pickup truck, also known as the L200 and Strada in other global markets.

 

Like all of the vehicles in the Mitsubishi lineup, the Triton follows the look set forth by the Mitsubishi Outlander with a dynamic shield across the front fascia. Brought into the modern age, the truck also sports advanced safety features currently popping up in new Mitsubishi Motors, such as Forward Collision Mitigation system, Blind Spot Warning, Rear Cross Traffic Alert, and an Ultrasonic Misacceleration Mitigation System. Designed to be off-road capable, the Mitsubishi Triton is equipped with an enhanced four-wheel drive (4WD) system and two off-road systems, “Super-Select 4WD” and “Easy-Select 4WD”. Both come with various modes to handle a variety of terrain and driving conditions, including gravel, mud/snow, and sand 4WD-high and -low mode, and rock only in 4WD-low mode.

Because the market is so competitive and took a major hit before all the upgrades, Mitsubishi Motors may be more focused on its cooperation with the Renault-Nissan-Mitsubishi Alliance. Word has it that Mitsubishi Motors is currently overseeing the development of a new next-generation midsize truck body-on-frame platform. With the intention of developing cross-brand platforms, the new platform will be shared with a number of vehicles, such as the Renault Alaskan and the Nissan Navara. Moreover, the Renault-Nissan-Mitsubishi Alliance is heavily invested in other areas.

In conjunction with their Alliance 2022 Five/Six-year plan, the Alliance also put together a $1 billion fundraising campaign to help grow startups and entrepreneurs in technology for robotaxis, car sharing, EV batteries, and EV charging. Self-driving autonomous vehicles is one area Mitsubishi Motors has been making some noise in, with the concepts Mitsubishi Electric showed at the 2019 Consumer Electronics Show. Again, at the 2019 Geneva International Motor Show, Mitsubishi showed us what the Motor company is working on, with the Mitsubishi Engelberg Tourer concept and the Dendo Drive House.

Mitsubishi Motors isn’t just focused on its automotive products. With investments in car-sharing services and researching new and better ways to produce lithium-ion batteries for electric vehicles, the automaker has hands in many pockets. The U.S. truck market may not be in the mix just yet, maybe by 2025 according to LMC Automotive. Either way, we still have a few more years before Alliance 2022 comes to an end and makes room for other projects.

Stay on top of all Mitsubishi Motors news and announcements when you follow Miami Lakes Mitsubishi social media. Share your thoughts and tell us what you think. Trucks, or electric vehicles?

Photo Source/Copyright: whichcar.com.au
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Mitsubishi Outlander PHEV Sales Pave Way for Plug-ins

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When an automaker hits a global milestone, it has something to celebrate. In 2019, Mitsubishi Motors has 200,000 reasons to celebrate, with its plug-in hybrid electric vehicle, the Mitsubishi Outlander PHEV, achieving a key milestone. Based on the latest sales data from Mitsubishi, there have been 200,000 units of the Outlander PHEV sold worldwide since its launch in 2013. This can only mean great things for the automaker going forward, not only with their involvement with the Renault-Nissan Alliance to increase sales, but also future Mitsubishi concepts, like the Engelberg Tourer.

Taking Plug-in Hybrids by Storm

At the end of 2017, the Renault-Nissan-Mitsubishi Alliance discussed the production of a cross-platform electric vehicle to be shared between the three automakers. Much of this decision came from the success of the Nissan Leaf electric car, having sold over 300,000 units since its 2010 release, and continuing to sell over 40,000 each year. In the Autumn of 2018, Renault-Nissan-Mitsubishi Alliance saw a total sales increase of 5.1-percent in the European auto market, putting the alliance at a grand total of 5,538,530 vehicles in the first half of the year. Most of those sales came from crossovers, SUVs, zero-emission EVs, and especially PHEVs.

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The Safe and Luxurious Mitsubishi Outlander

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With the ever-growing race of the auto market, automakers are consistently trying to find ways to give consumers a little bit of everything. The industry went from sedans to SUVs and then gave birth to crossovers. Alternative fuel entered with the hybrid, and then Tesla came along with an all-electric car, eventually giving birth to the middle-ground plug-in hybrid industry. Automakers are also looking for ways to make practical and functional cars that can also offer a sense of class. The 2019 Mitsubishi Outlander is one SUV that manages to make it work.

Looking for a Little Luxury?

The 2019 Mitsubishi Outlander offers class inside-and-out, especially when we’re dealing with the top-tier trim, the Outlander GT. Riding on a Super All-Wheel Control drivetrain, designed by Mitsubishi Motors to handle all types of terrain and driving conditions, drivers behind the wheel will always have a sense of control with this SUV. Automatic on/off headlights with LED high and low beams also always light the way, and Mitsubishi Motors signature Reinforced Impact Safety Evolution (RISE) auto body construction helps to offer a sense of security at all times of the day.

When it comes to that upscale feeling, the 2019 Mitsubishi Outlander GT offers leather upholstery, soft-touch surfaces around the center console, and a leather and heated steering wheel. Heated front seats also help with cold nights, whilst a dual-zone automatic climate control system can help to keep the driver and front-passenger happy throughout any road trip. If curious about the level of entertainment, Mitsubishi also has that covered.

Although still working on their own brand of infotainment, Mitsubishi Motors may soon be fully-packed with the Google Android Operating System through a deal between Google and the Renault-Nissan-Mitsubishi Alliance. For the 2019 model, consumers can find an array of technology to make every drive easy and entertaining along the way. A seven-inch touchscreen is standard for all trims, but the GT trim also comes with a smartphone link display system that offers Android Auto and Apple CarPlay compatibility. Consumers can listen to their own tunes through the available Premium Rockford Fosgate premium audio system, outfitted with nine speakers and a 10-inch dual voice coil subwoofer.

While providing all of these great features, the 2019 Mitsubishi Outlander GT is also a safe and reliable vehicle. GT owners with the Multi-View Camera System get multiple camera views that provide help with driving and parking, and automatic safety features help drivers get around safely. These include adaptive cruise control that uses radar technology to help maintain a safe driving distance from other vehicles, rear cross traffic alert detects any vehicle heading towards the Outlander from either side, and blind spot warning and lane change assist that work to help keep a driver safe when changing lanes intentionally or unintentionally.

To top it off, Mitsubishi Motors is leading the auto industry in terms of car warranties. Mitsubishi Motors offers an amazing as the 10-year/100,000 powertrain limited warranty with road assistance for a full five years. The automaker also provides a 5 years/60,000 miles vehicle Limited Warranty and 7 years/100,000 miles Anti-Corrosion Perforation Limited Warranty.

Check out this luxurious and safe SUV when you stop by Miami Lakes Automall for the 2019 Mitsubishi Outlander.

Photo Source/Copyright: Mitsubishi Motors
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A Second Look at the Mitsubishi Engelberg Tourer Concept

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The 2019 Geneva International Motor Show brought us a lot of great concepts, and although a month ago, some vehicles are still be talked about as the details start to sink in. Largely taking the spotlight at Geneva were hybrid and electric vehicles. Nearly every automaker had one to display, and that meant an automaker had to do really stand out to get some deserved attention. Mitsubishi Motors achieved this by not just bringing a new plug-in hybrid electric vehicle (PHEV) concept to the show, but brought a PHEV that could boast high-performance, off-road action, and even came with its own house. Whether the concept becomes a reality is another story.

Taking a look at the Engelberg Tourer, and it screams rugged. The design is sharp and could pass for a luxury SUV in the right light. The box on the roof for extra cargo, shaped like a snowboard, gives way to a well-known ski resort in Switzerland, what the concept is named after. Made for active lifestyles, the Engelberg Tourer could be well suited for winter seasons, and for those who like to go off-road year-round, the Engelberg Tourer is known as a Twin-Motor 4WD plug-in hybrid system.

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Mitsubishi Improves Outlander Sport with Automatic Safety Features

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Mitsubishi Motors is quickly becoming a hot automaker to watch as they constantly release new exciting technology, like the autonomous features at the 2019 Consumer Electronics Show, and the Dendo Drive House at 2019 Geneva International Motor Show. During the Geneva Motor Show, the new plug-in hybrid Engelberg Tourer by Mitsubishi also debuted, the newest vehicle that may soon be added to the lineup. With Mitsubishi Motors needing to make room for new vehicles, the automaker is also making sure that its icon cars are still in the race, such as adding new safety tech to the Mitsubishi Outlander Sport.

New Safety in the Mitsubishi Outlander Sport

That’s right, the sporty sibling of the Mitsubishi Outlander is finally getting its dues with some upgraded tech. Currently, the Mitsubishi Outlander Sport comes with an assortment of standard safety features, including an anti-lock braking system (ABS), traction and stability control systems, a total of seven airbags around the cabin (including the driver’s knee airbag and advanced dual-stage STS front airbags), three-point seatbelts and head restraints, a LATCH child seat anchor system, an anti-theft alarm system, and engine immobilizer. Also constructed along the Mitsubishi Motors Reinforced Impact Safety Evolution (RISE) design, their vehicles are made to protect all passengers in an auto incident.

Some advanced safety features have turned up in recent years, such as forward collision mitigation, lane departure warning, and automatic high beam headlights. Going forward, Mitsubishi Motors has also added Blind Spot Warning, Rear Cross Traffic Alert, and Lane Change Assist as available advanced safety option to the Outlander Sport lineup. Together, all of these work to give the driver a sense of all directions, even without the available multi-view camera, standard on the GT trim.

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The Future of Mitsubishi Motors is Its Heritage

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The race is on – but was it ever really off? Automakers on a global scale are in competition to make the next best vehicle to dominate the auto market. With alternative fuel vehicles on the rise, many of the concepts we’re starting to see are plug-in hybrids and electric vehicles. 2019 Geneva Motor show had more than its fair share of plug-in hybrid electric vehicles, like the Mitsubishi Engelberg Tourer, and in that regard, Mitsubishi went a step further with the eco-friendly Dendo Drive House. Another automaker at the Geneva International Motor Show, that always seems to be on the same wavelength as Mitsubishi is Kia Motors, with their Imagine by Kia preview of what’s to come. It would seem that Mitsubishi Motors is doing the same.

Take a look at the collection of new vehicles and concepts that have come from Mitsubishi Motors in previous years. Going all the way back to the Eclipse Cross, there was a change. The last in-house vehicle before becoming a part of the Renault-Nissan Alliance, the Eclipse Cross was the stepping stone for the future of Mitsubishi Motors. On the one hand, they’re now one-third of the Renault-Nissan-Mitsubishi Alliance, currently hitting the electric vehicle market with gusto. The Alliance has many plans for alternative fuel and autonomous technology, much of which is discussed in its Alliance 2022 Six-Year Plan.

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Mitsubishi Motors Earns Third Place in 2019 J.D. Power CSI Study

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Customer satisfaction is a big deal in the auto industry, probably one of the largest affecting, too. In fact, it actually is – 77-percent of vehicle owners are most likely to promote their vehicle after one year of ownership? For better or for worse, the auto industry will thrive on word of mouth, and that’s why they rely on big organizations like J.D. Power to back them up when it comes to being credible and providing customer satisfaction. Having recently finished collecting and analyzing the data from their 2019 Customer Satisfaction Index Study (CSI), also known as Customer Service Index Study, Mitsubishi Motors placed third among the mass market of popular vehicle brands.

What does this mean for Mitsubishi Motors? Among non-luxury brands, Mitsubishi has jumped from the 10th position amongst mass-market brand from 2018 to 2019, winning over large names like GMC, Toyota, Nissan, and Subaru. With a score of 846-out-of-1000 based on survey responses from consumers with vehicles one-to-three years of age, Mitsubishi jumped from the 21st to 12th position in the overall industry ranking. This makes Mitsubishi Motors the fastest-growing Asian brand in the U.S. for the second consecutive year.

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