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Mitsubishi Motors Continues to Rise in Consumer Satisfaction

Mitsubishi Motors has had some interesting developments in recent years since joining the Renault-Nissan-Mitsubishi Alliance. With details about the new 2023 Mitsubishi Motors lineup being released, there is still no plug-in hybrid electric vehicle (PHEV) or electric vehicle (EV). There are rumors that an upcoming electrified vehicle for Mitsubishi will be released in Europe under the guise of a rebadged, hybrid Renault Clio, but we’ll wait for the release. Despite its jagged history, Mitsubishi Motors North America, Inc. was ranked as the second highest automaker among mass-market automotive brands in customer experience.

“Mitsubishi Motors is in the midst of a brand-wide moment, proven by exciting new vehicles, welcoming new and updated dealerships, and an absolute commitment to customer satisfaction. To see that work validated in the 2022 Reputation Auto Report rankings is exciting, to say the least, and is proof of the value of this hard work…I am proud of the efforts from everyone in the MMNA family who had a hand in achieving this ranking; our ongoing partnership with Reputation has given us the tools to place Mitsubishi Motors at the forefront of the industry.” – Mark Chaffin, MMNA president and CEO

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Could Ralliart Special Editions Restart Mitsubishi Rally Cars?

Mitsubishi Motors released its 2023 Mitsubishi lineup, and although the rebadged Renault Clio is still missing, probably a purely European model, something new has been added. In 2021, Mitsubishi brought back Ralliart, the same performance group responsible for the Mitsubishi Lancer Evolution and the Mitsubishi Starion 4WD. In fact, when we saw the concept for the Starion 4WD, completely unprompted, many fans thought this was an early preview of Mitsubishi Motors returning to its rally car roots and release a sports car. Instead, the automaker announced that Mitsubishi was still focused on development of electric vehicles (EVs) and nothing else. The recent Ralliart special edition models added to the lineup say otherwise.

The first Ralliart Special Edition released so far is for the 2023 Mitsubishi Mirage. In terms of performance, there aren’t many changes. Still powered by a 1.2-liter engine able to generate 78 horsepower, but the standard transmission is no longer the 5-speed manual transmission. Instead, the Mirage Ralliart Edition will come equipped with the continuously variable transmission (CVT) found on most models in the lineup. The major Ralliart changes are in terms of build and appearance.

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2023 Mitsubishi Ralliart Updates Looks and Capability

Mitsubishi Motors is going through a bit of an identity crisis with the rebadged Renault Clio being released in the European market, but having a rebadge is nothing new in the auto industry. Heck, the Dodge Colt was a Mitsubishi Motors Mirage in disguise. On the other side of the spectrum, there are some good things going on for Mitsubishi, specifically with its Ralliart group. The same high-performance known for introducing the Evolution nameplate to several models in the automaker’s history, Ralliart is returning as an aftermarkets group. To show what the group can do, Mitsubishi will be releasing special limited edition Ralliart models of several models. Details about the 2023 Mitsubishi Mirage Ralliart Edition have surfaced.

This will be a true limited edition, with a limited run for each Ralliart Edition model. That means each Ralliart Edition will instantly become a collector’s item, and we know how those can skyrocket in value years down the road. With unique body effects, graphics, and rally-inspired features added to Mitsubishi Ralliart Edition models, every model will also come with a White Diamond paint job and a contrasting black roof, as teased during the press release of the 2023 Mitsubishi Motors lineup. According to sources, changes for the Mitsubishi Mirage Ralliart Edition begin with the mechanics.

Engineered for More

Made to meet the needs of a variety of consumers, the Mitsubishi Mirage Ralliart Edition will be more capable of taking on dirt trails or grave paths that could damage a regular vehicle. Bright red mud flaps are now installed behind each wheel, large enough to keep small stones and pebbles from flicking into the undercarriage, leading to damage and rust. While this change opens the model up to another demographic, Mitsubishi has decided to change the baseline 5-speed manual transmission and replace it with continuously variable transmission (CVT), found on most models, to subtract the need to think about what gear to switch in when trekking the trail.

The change to a CVT will definitely affect fuel economy as well, allowing for consumers to really go the distance. Already heralded as the most fuel-efficient gasoline-powered hatchback on the market, the 2022 Mitsubishi Mirage with CVT offered a fuel economy of 36 mpg in the city and 41 mpg on the highway. Cost-efficient, the starting MSRP was $14,645 (plus destination fee). There is no word on the pricing for the Ralliart Edition, but we’ll be keeping an eye on things in the coming months.

Rally-Inspired

Ralliart may not be coming up with any Evolution models any time soon, but that doesn’t mean 2023 models can’t look like they’re made for the track. A classic look for Mitsubishi, the White Diamond and black roof are met with black and red graphics. With a Ralliart nameplate in the rear fascia, the mud flaps stand out, and side graphics what look like flames or wings with a gradient of red, grey, and black. The rear fascia also has a more cunning appearance on the Ralliart edition, adding to its edgy tone.

Speaking of edgy, the model is made to look like a rally car with new black wheel arch trims and additional material around the wheel arches. Going for a more cost-effective option, the arch trims are made of fake carbon fiber and the cladding around the arches are plastic, but this just means they’ll be prone to rust. With all the dirt and rubble that can get picked up by the wheels, that’s a huge plus. Want to stay informed on when the 2023 Mitsubishi Mirage Ralliart Edition becomes available? It is a limited run, after all. Follow along with us on Miami Lakes Automall social media for more information. And be sure to look for the 2023 Mitsubishi Mirage at Miami Lakes Automall.

Photo Source/Copyright: Mitsubishi Motors
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Highlights for 2023 Mitsubishi Motors Lineup

We’re still in 2022, but automakers are known to start releasing 2023 models, or 2023 model info around this time and way in advance. Mitsubishi Motors is a prime example of this. Only August 2022, and information about the 2023 lineup has been released, highlighting new features and performance options after the revival of Ralliart. Check out what’s new for the 2023 Mitsubishi lineup.

2023 Outlander

After being released as a new generation model in 2022, the 2023 Outlander achieved the best four consecutive retail sales quarters since its initial release 20 years ago. Winning awards and changing the way consumers look at Mitsubishi models, the model will be expanding with a 40th Anniversary special edition later this year, plus a new Ralliart edition in early 2023. Also in 2023, the popular Black Edition will be made available on both the SE and SEL trim. For the first-time ever, Mitsubishi Motors will offer a black-roof factory option. Lastly, rear-door pull-up sunshades are now standard on the SEL trim, previously only available with the Touring package, and SE models also come with electric folding mirrors for MY23.

2023 Outlander Sport

Following a pattern, most Mitsubishi models, mainly the SUVs and Crossover(s), were released as a new generation model. The Outlander Sport has been one of Mitsubishi Motors best-selling models for many years, and this year calls for more adventure. Equipped standard with Mitsubishi’s All-Wheel Control (AWC), the Outlander Sport can handle various types of terrain and offer all-wheel drive. Like the Outlander, a Ralliart limited-edition will be released in 2023.

2023 Outlander PHEV

The Outlander PHEV has been a success overseas for over a decade, and came to America several years ago. Proving the high-performance and electric motors go together, the Outlander PHEV comes with Mitsubishi Super All-Wheel Control. Released as a next generation model, a new generation of Mitsubishi Motors’ twin-motor 4WD PHEV system will be powering this plug-in hybrid SUV with more powerful front and rear motors and a larger drive battery. With seven driver-selectable drive modes, consumers can find a style that matches their preference(s). Standard is Mitsubishi Connect with a two-year trial, the new Mitsubishi infotainment found in Outlander and Outlander PHEV models starting MY2023. This comes with the convenient option of remote start for cooling down or heating up the vehicle before entering.

2023 Eclipse Cross

With a mid-model refresh, the 2023 Eclipse Cross gets a revised interior, updated infotainment system, and rides on an all-new 18-inch wheel design. 2023 adds head- and fog-lights as standard equipment across the lineup for every model. Other standard equipment added includes Mitsubishi Motors’ signature S-AWC all-wheel drive system. Like other trims, a Ralliart-branded special edition will be made available in early 2023.

2023 Mirage and Mirage G4

Sadly, Mitsuishi Motors doesn’t seem to be releasing new generation models of the Mirage or Mirage G4 for MY23. Known as America’s most fuel-efficient non-hybrid, gasoline-fueled vehicle, the Mirage continues to be reliable for miles and years to come. This is thanks to Mitsubishi Motors warranty package, one of the industry’s best. All Mitsubishi vehicles are covered by a basic limited warranty for 5 years/60,000 miles, a powertrain limited warranty for 10 years/100,000 miles, 7 years or 100,000 miles of anti-corrosion coverage, and roadside assistance. In 2023, the hatchback will get its own Ralliart edition added to the lineup.

Ralliart

After Ralliart was revived, there was a lot of talk about a possible EVO nameplate returning, but so far, that’s not happening. Instead, Ralliart was brought back as an aftermarket name for unique body effects, graphics and other rally-inspired touches consumers can purchase and add to their Mitsubishi vehicles. All Ralliart models above will be available in White Diamond paint with a black roof, and only a limited number of units will be produced. Looking for the newest Mitsubishi models on the market. Find a new Mitsubishi at Miami Lakes Automall any day.

Photo Source/Copyright: Mitsubishi Media
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Speedline Industries Gives the Mitsubishi Xpander Racing Style Overseas

We love Mitsubishi rally cars. Back in the old days when Mitsubishi Motors first came to America, they were known for sports cars and racing. These days, consumers won’t find many high performance vehicles from the Japanese automaker, but if lucky, they can find an old Mitsubishi Eclipse that could use a little love. Good luck finding the Mitsubishi Starion 4WD, though. That rally car never saw the light of day. Nevertheless, aftermarket accessory shops like Ralliart can still offer consumers a chance to spruce up their Mitsubishi vehicle, and every so often, another custom shop or business will try their hand. Overseas, a multipurpose vehicle (MPV) known as the Mitsubishi Xpander is pretty popular in Malaysia for its AP4 rally car edition. To offer the look of an Evolution car without the power, Speedloine Industries took the Xpander and slapped on a nifty bodykit for some racing style.

MPVs are actually pretty popular for Mitsubishi Motors. We just don’t see them because all of their vans, trucks, and MPVs are reserved for overseas. The Xpander itself is only sold in Southeast Asia, along with several Latin American, African and Middle Eastern markets, and will most likely stay that way. Still, that won’t stop Speedline Industries from sprucing it up a bit. As mentioned, this is all about appearances without for enthusiasts who like the look of a rally car but don’t want to get behind the wheel of all that power. Understandable, but even the Xpander AP4 only generates 350 horsepower, powered by a modified turbocharged 1.6-liter engine. The original 2017 model getting the Evo treatment only generates 103 horsepower, powered by a naturally aspirated 1.5-liter unit engine.

So, onto the new looks. Up front, the Xpander definitely gets some rally-inspired changes with a roof-mounted scoop, extended side sills, and wider fender flares. The grille also changes with a new front splitter, and the lower headlights get new bezels outlining the lamps. In the rear, a wing and diffuser have been added – what kind of sports car doesn’t come with a spoiler, anyways? For better handling, the suspension has been lowered to keep the Xpander close to the ground while it rides around on 10-spoke 18-inch alloy wheels fitted with performance tires. In the end, the bodykit also adds some upscale looks with a glossy-black treatment to finish it off. Well, not quite – the true finishing touches are the red, gray, and black graphics on a white body, reminding us of Mitsubishi’s rich motorsport heritage.

It turns out that this bodykit is just the beginning. Speedline Industries claims that the bodykit also offers new grille, bumper extensions, extra LEDs, and faux exhaust pipes. Consumers may have a hard time finding this bodykit, even if ordering overseas, so it’s a good thing Ralliart made a comeback, the high-performance branch of Mitsubishi Motors, selling parts aftermarket for consumers looking to modify their own Mitsubishi model. The Xpander may not be available, but there are plenty of options for Mitsubishi. Stop by Miami Lakes Automall and find your new Mitsubishi today.

Photo Source/Copyright: Mitsubishi Motors
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Mitsubishi Motors North America Now Offers Service Financing Options with Sunbit

Mitsubishi Motors comes with one of the best new vehicle warranty packages in the industry. Every Mitsubishi vehicle comes with a basic 5-year/60,000-mile warranty, a limited powertrain warranty for 10-years/100,000 miles, and an anti-corrosion warranty for 7-years/100,000 miles. All of that plus roadside assistance that comes with a 5-year warranty. Always striving to keep its commitment to its service customers and provide excellent maintenance and repairs, sometimes, there’s something not covered, or the warranty expired. What then? Mitsubishi Motors North America, Inc. (MMNA) recently announced Sunbit as its preferred service finance technology partner when it comes to financing unexpected maintenance and/or repairs.

“Our very first relationships were in the automotive sector, and to see consistent growth here is incredibly gratifying. We’ve helped hundreds of thousands of consumers get the automotive service they need, when and how they need it…Moving forward, Mitsubishi customers will have transparent and fee-free options for financing. We are excited to partner with MMNA and their dealers to boost revenue and increase customer satisfaction and loyalty.” – Chad Beasley, Sunbit’s Head of Automotive OEM

There may always be instances where an automaker’s warranty may not apply. People like to throw around the term “bumper-to-bumper” warranty, insinuating that everything from the front of the car to the rear of the car is covered in the warranty. At best, it will take care of cosmetic damage, but a lot of the engineering comes with its own deal. So, when MMNA’s industry-leading limited warranty doesn’t apply to the maintenance or repairs needed, consumers can now finance such costs with Sunbit. With an approval of more than 90-percent of applicants, consumers can get approved within 30-seconds, and get realistic financing options with minimal data entry and no hidden fees. Sunbit puts all the control in the hands of the consumer, able to setup an account and adjust payments, view activity during their loan period, and the option to pay off a loan early.

Currently available at 90 Mitsubishi dealerships, with more offering Sunbit soon enough, and a sign-up incentive for new additions for any dealership owners reading this. Mitsubishi dealerships will have service advisors that have received Sunbit training and certification to discuss financing options with approved applicants. With the goal of keeping more customers satisfied and on the road, Sunbit wants to help consumer keep their vehicles in great shape while also working with their budget and needs. Providing consumers with confidence in their ownership and service experience can lead to a lot loyalty to the Mitsubishi brand.With all-new generation models released for the 2022 model year, the new Mitsubishi Outlander, Mitsubishi Outlander PHEV, and the Mitsubishi Eclipse Cross, Mitsubishi will soon be releasing a new electrified model to the lineup, with some help from a Renault rebadge for Mitsubishi in Europe. Don’t forget about the Mitsubishi Mirage, the most fuel-efficient hatchback on the market, and its cousin the Mitsubishi Mirage G4 sedan. With automatic transmission, these models have a combined fuel economy of 38.5 mpg and 39.5 mpg, respectively. You find all of these brand new Mitsubishi models at Miami Lakes Automall Mitsubishi any day!

Photo Source/Copyright: Miami Lakes Automall
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Mitsubishi Electric Demonstrates the New Inca Jay Cockpit

Mitsubishi Motors may be a little behind on releasing new vehicle models – its newest sedan is a rebadged Renault Clio hybrid – but when it comes to technology, Mitsubishi Motors Corp (MMC) has a subsidiary known for designing and developing new and cool stuff. Its newest piece of tech is the Inca Jay digital cockpit, developed by Filament Labs, the newly formed Advanced Engineering arm of Mitsubishi Electric. Before the automaker works towards futuristic cars, they want to push the boundaries of their current tech, and this new cockpit could change it all. During the 2022 Consumer Electronics Show, Mitsubishi Electric showed us some of the stuff it’s working on to make the world a little more digital with robotics and new infrastructure, but this cockpit is something else entirely.

Functional

With automotive cockpits becoming more digital, features like digital cluster displays and large infotainment screens or touchscreen displays spanning across the entire dashboard. The touchscreen of the Inca Jay cockpit may not be as large, but the smart system operating the car increases the functionality of the infotainment system and other convenient features, starting with voice command. Sure, voice command operations are nothing new, but they used to be basically one-word commands. With Smart Speakers like Amazon Alexa and Google Home growing in popularity, such devices are evolving to accept more complex commands, such as, “Set an alarm for X time to music by Y on device Z.”

Able to be programmed for multiple users, the Inca Jay can be completely customizable for each user, setting up a profile that has been tailored for them. In the demo video, we can see a variety of people driving or acting as a passenger of the car, and the system can instantly recognize the owner or someone who is driving and already has a profile as well as recognize new users. Simultaneously, for drivers with friends who like to DJ, the touchscreen can rotate, making it easier for the passenger to move and operate the touchscreen. Moreover, for those of us who love car karaoke, at any time the driver or passenger can ask the infotainment screen to show the lyrics to the song being played, making it easier to sing along alone or with friends.

Convenience

Getting around town is even easier with digital navigation in real-time. Maps can be helpful, but seeing a digital representation of the road can be pretty helpful, and Inca Jay makes this possible with a new custom version of the Tom Tom navigation system that uses an augmented reality engine called PHIAR, able to give drivers real-time road analysis, point out places of interest, and help drivers stay in lane or on the proper route to their destination. What’s even more convenient is the ability to find and pay for parking spaces from within the car. No need to download and sign up for yet another public parking app – with Inca Jay, drivers can find an available parking space, view the rates for each, choose the duration of the parking space, pay, and get a digital receipt.

For those in the ride-hailing business, this next feature is amazingly cool. Whether the driver or passenger, sometimes it can be tough to have a conversation, give directions, or communicate the desired destination. With a microphone in the Inca Jay cockpit, the system can do more than just listen to voice commands.

When activated for a conversation, the system can detect the different languages being spoken. The driver can speak in whatever language they’re comfortable with, and the system will translate it in real-time and then replay it in the other language spoken to the passenger. This also works the other way around. The system will detect the language of the passenger and then translate and play it back to the driver in their default language. Bye bye, language barrier.

Safety

At this point, it should be pretty clear that the Inca Jay cockpit is smarter than the average infotainment system. A futuristic advanced driver assistance system (ADAS), Inca Jay also helps to improve the safety of the driver and passengers. This starts with a driver monitoring system (DMS) that can monitor the driver and passengers faces with a sensitive near-infrared, driver-facing camera. Able to detect driver drowsiness or sudden sickness based on facial expressions, monitoring pulse and respiration rates, and face-tracking and image-processing technologies so sensitive it can detect slight variations in skin tone due to changes in heartbeat.

The system can also detect the presence of other occupants and go as far as to suggest the driver stop or activate an automated emergency-parking function if the driver’s abilities seem compromised. Basically, the DMS makes sure the driver is capable of operating the vehicle and in the right state of mind for driving at any time. Even when the driver is doing well and just needs a little extra help, the Inca Jay’s high-definition locator (HDL) implements internal and external sensors to change the curve and slope of the headlights based on the road, surroundings, and where the driver is looking.

They’re calling it a futuristic cockpit, and based on the demo above, it sure seems like it. You can learn more and stay informed on upcoming technology by Mitsubishi when you follow us on Miami Lakes Automall social media.

Photo Source/Copyright: YouTube/Ed Garsten
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Three Short-Lived Mitsubishi Sports Cars

For the past few years, the Hyundai Motor Group (HMG, parent group of Kia Corp) has been working on new forms of mobility and robotics. The most recent advancement is the eVOTL Aircraft, a personal aircraft designed to shuttle passengers between their origin point and their destination via flight. Designed between HMG and Uber, this concept was first unveiled to us during the 2020 Consumer Electronics Show (CES) and was finally introduced to us during the Farnborough International Airshow. Just the beginning of a futuristic outlook, just this year, during the 2022 CES, HMG and Kia shared concepts for an ecosystem of mobility with personal mobile pods, purpose-built vehicles (PBVs), and of course this aircraft. Alongside these promises were steps forward into robotics for personal companionship, performing work functions without the need of human workers on-site (say, working with high-voltage machinery), and even making use of the budding Metaverse. With that in mind, HMG and Kia are taking one metaverse concept and turning it into a reality – Lunar Surface Exploration.

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The Mitsubishi Colt – Then and Now

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Over the years, Mitsubishi Motors actually had a lot more rally car and sports car models than one would think. Now mainly focusing on its SUVs, barely paying any attention to the Mirage hatchback or sedan, and keeping other models like pickup trucks (L200) and vans (Delica) overseas, there isn’t a whole lot else Mitsubishi Motors seems to be releasing. The rebadged Renault Clio is actually going to be the first new addition to the Mitsubishi Motors lineup – and here we thought Mitsubishi would be releasing its own new vehicle for the C/D segment. Nope. Along with the Mitsubishi Galant AMG, Mitsubishi Eclipse, Mitsubishi Starion 4WD, and the Lancer Evolution, there is one other sports car that’s easy to forget – the Colt.

1962 – 1971

A nameplate that’s been used everywhere, and not just on Mitsubishi Motors models, the “Colt” first started as a line of small cars sold in Japan, produced by Shin Mitsubishi Heavy Industries (a sub-company of Mitsubishi before forming into just Mitsubishi Heavy Industries and focusing on large machines). This first rendition of the Colt, the Colt 600, only lasted three years, built as a two-door sedan with a rear-mounted air-cooled engine.

Succeeding this model were the Colt 800, Colt 1000, Colt 1100, Colt 1200, and Colt 1500. Just about each model replaced another, with the Colt 1500 becoming known as the Galant Colt. Then, the third Colt, a fastback (Colt 800) arrived in 1965 and took on a more traditional style with a front-engine, rear-wheel drive design, powered by an inline three-cylinder with three versions until late 1971.

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A Look Back at the Mitsubishi Eclipse

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Mitsubishi Motors was once known as a racecar automaker. Entering rally car races and winning the World Rally Championship (WRC) multiple times with a variety of models, we looked at the Starion 4WD, the Lancer Evolution, and the Galant AMG. Although most of these have yet to be seen again, one model found a new life as a crossover. The one and only Mitsubishi Eclipse had a wonderful life, spanning from 1990 – 2012, and found a new spark as the Eclipse Cross.

1990s

Named after an 18th century English racehorse, when the first generation of the two-door, four-seat Mitsubishi sports car launched, the sporty coupe had a diverse lineup with the Eclipse, Eclipse GS, Eclipse GS-T (Turbo), and Eclipse GSX making up the group. The high-end trim GSX came with all-wheel drive (AWD), with front-wheel drive (FWD) standard on the rest of the lineup. For a power boost, the Turbo and GSX trims came with a turbocharged 2.0-liter 4G63 engine under the hood, able to generate up to 195 horsepower, accelerate from 0-60 mph in less than seven seconds, this engine made it to Car and Driver’s “10 Best Lift” for four years running (1989 -1992). The Eclipse was a terrific combination of form, function, beauty, and technology.

A game-changer came with the second-generation, introducing the Eclipse Spyder. Designed as a soft-top convertible, Mitsubishi consumers could enjoy the open air in this new coupe. Available in two trim levels, GS and GS-T, the standard powertrain was a 4G64 aspirated engine, whereas the GS-T of course came with the turbocharged 4G63 of the first generation.  We saw some real changes in 2003 onward.

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