A little over a year ago, Kia Motors made headlines when the automaker announced that it would soon become the world’s next all-electric automaker. In early 2020, Kia Motors released its “Plan S” strategy, during which time the plan was to release 11 new electric vehicles (EV) by 2025 and eventually become the world’s leading EV automaker with 500,000 EVS sold worldwide. Now with 2020 nearing its final months and auto manufacturers back to work, Kia Motors has revealed its future plans with another look at its global electric vehicle (EV) business strategy.
“Kia has sold more than 100,000 BEVs worldwide since the introduction of our first mass-produced BEV in 2011, the Kia Ray EV…Since then, we have started to introduce a range of new BEVs for global markets and announced plans to accelerate this process in the years ahead. By refocusing our business on electrification, we are aiming for BEVs to account for 25 percent of our total worldwide sales by 2029.” – Kia President and CEO Ho Sung Song
The plans are to expand the lineup with 11 new Battery-Electric Vehicles (BEV) by 2025, with Kia Motors aiming to hold the greatest EV sales with these 11 accounting for 20 percent of the brand’s total vehicle sales in advanced markets, including Korea, North America and Europe. At the same time, these 11 BEVs are mainly just concepts at the moment. The first seven dedicated BEVs still won’t launch until 2027, with the first of these mystery vehicles code-named “CV”. It will be the first official BEV to come from Kia Motors but there’s still so much unknown about it.
All we know is that Kia plans to launch a diverse lineup of new BEVs, with a range of models to respond to urban drivers, long-range journeys, and performance-oriented vehicles. Yeah, performance-oriented electric vehicles! Now that’s something we’d like to see. Burn rubber but save the environment? It sounds uncanny. There are plenty of other things for the automaker to work on leading up to these BEVs, too.
Aside from offering a large range of EVs for multiple types of drivers, Kia Motors also wants to make EVs more practical and attract drivers wary about the costs, recharging, or just about the environment. EVs may not burn fuel and cause CO2 emissions, but these batteries are made from rare sources and don’t have the best disposal services. Kia Motors, the Hyundai Motor Group, and SK Innovation are working on new forms of battery recycling to improve the image of EV batteries in the industry today, but Kia won’t stop there.
With charging batteries making consumers wary, Kia Motors is also working to install more EV chargers worldwide, with more than 2,400 EV chargers in Europe and about 500 currently operating throughout North America. In Korea, the Hyundai Motor Group is installing up to 120 Ultra-Fast Chargers by 2021 in urban areas, with twelve more planned for highways. When it comes to maintenance, it’s a new breed of car, and Kia Motors will be developing its own programs to train EV maintenance professionals. Those same pros will then be able to serve EV buyers better. By increasing the amount of dedicated EV work bays in Korea and worldwide, there should be 600 by the end of the year (2020), 1200 by 2023, and 2000 by 2030.
Kia Motors is not just specializing in electric vehicle production. This automaker is really doing all things electric, and we’re looking forward to what the future has in store for the new all-electric automaker. Follow along with us on Miami Lakes Kia social media for more up-to-date news on Kia Motors.