Kia Motors has been getting a lot of good press in the last year. The Kia Soul was rated as one of the coolest cars by Kelley Blue Book, and Best Budget Vehicle by two publications. KBB also awarded the 2016 Kia Optima with the Best Buy Award for midsize cars, and the 2017 Sportage won the Red Dot Award for Product Design in 2016. Most recently, for the second-year in a row, Kia Motors nabbed the top spot in the J.D. Power Initial Quality Study. With all of this and more going on, one has to wonder what’s their secret.
Upon visiting Kia.com, one can learn a little more about Kia Motors. They have philosophies and missions all over the world, in the corporate world and in education. When it comes to the automotive industry however, Kia Motors stands for designing, engineering, and building – or, “World-class design and engineering.” With all the awards and recognition their vehicles receive, it’s no secret. Even the much sought after 2018 Kia Stinger, pushed back sadly, upon its unveiling at the 2017 Detroit Auto Show was said to be a new standard – a car that drives as well as it looks.
All automakers have a signature that sets them apart and makes others notice. Jeep has seven-slot grilles, Chevrolet has a bowtie, Kia has the tiger nose grille. However, while many auto brands stay true to what they’re good at and tend not to stray too far, Kia isn’t afraid to push the envelope and change the appearance, or even the entire powertrain of a vehicle, if it means making a better automobile.
A lot of this can be attested to Peter Schreyer, the current chief design officer at Kia Motors (since 2006). Known for his design contributions to the reinvention of Audi, Schreyer helped to reinvigorate Kia Motors and keep it on its toes, as it were. He was actually the inventor of the tiger nose grille Kia is known for. With him, the vehicles of Kia Motors today don’t follow a set outline of what a sedan or a SUV should look like, and that’s because each vehicle has its own traits that are accentuated visually in its design.
When it comes down to it, a single line on the Kia website can be called its philosophy, “Design is not just about shapes, lines or decoration. It is about instilling soul into a brand and making customers passionate about a product.”
Sounds pretty good to us. Interested in finding yourself a Kia vehicle? We have plenty in our inventory.
Photo Source/Copyright: Pr.Kia.com
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