Kia Motors is optimistic, and having a little optimism isn’t bad in these trying times. Although the Coronavirus pandemic is still coming in waves throughout North America and the rest of the world, various automakers are taking the current downswing as a good omen. Various manufacturers are reopening for business to resume production, and a boom in sales is rapidly growing overseas. We’re not completely out of the woods, but many are hoping that we can start returning the world to normal by June or July, and some automakers are expecting sales to return to normal by no later than July 2020 (according to various interviews and reports).
This optimism might be fueled by recent good news about the trusty SUV, the Kia Telluride. The 2020 Kia Telluride and the 2020 Kia Soul EV won awards during the World Car Awards (WCA), with the Kia Telluride winning Car of the Year. Still going strong, the 2020 Kia Telluride was a large success when initially made available in 2019, with sales skyrocketing for Kia Motors. With many consumers out there who have been window shopping for a new vehicle once it’s safe to be out and about, Kia Motors is one automaker to keep tabs on, because there’s talk of a scrapper program.
For those not familiar with scrapper programs, they’re a bit rate. Automakers will sometimes offer to purchase a consumer’s vehicle and offer them cash good for a new vehicle by the same auto brand. It’s a sort of “cash for clunkers” thing, except it’s completely legitimate. Several automakers have already shown interest, and European Kia Chief Operating Officer Emilio Herrera agrees.
“We need to put in place scrappage plans like in 2009. Electrified cars are much more expensive than combustion-engined vehicles,” – Herrera
With that resolve, Herrera has estimated sales projections to return to 25-percent below what was expected for the YTD by the end of Q2, or June 2020. Could the auto market really make a full recovery in July? Could this mean Kia Motors, an automaker intent on becoming the next all-electric automaker could be backpedaling to offer consumers deals on internal gas combustion vehicles to help sales bounce back? If a scrappage program were to be put in place, yes and no. At the moment, there is no definite scrappage program happening for Kia Motors. Plus, we just received reports about Kia Motors planning to release two new upcoming electrified vehicles in the coming years.
Kia Motors is one of several automakers that have resumed production on an international scale, and its Slovakian plant, responsible for the production of the Kia Sportage, is already hard at work. Although COVID-19 is still a hot issue in America, many predict that it will follow the trend of the east and begin to see a decrease in cases. Others say the pandemic will come in waves. The best thing to do is to continue to practice safety measures and do what’s best for you when shopping for a new vehicle for your family. Be sure to check out vehicles like the Kia Sportage and Kia Telluride for keeping family close.