Kia Motors has made a lot of technological advancements in recent years. At the 2019 Consumer Electronics Show, Kia Motors was diving into artificial intelligence and adding smart devices to vehicles. Recently, Kia Motors decided to test its own intelligent personal agent on their overseas model, the Kia Seltos. Kia Motors always likes to test new tech on a popular vehicle, they did the same with the Kia Niro hybrid crossover, soon responding with the Kia Niro plug-in hybrid. As for their newest development in technology, well…necessity is the mother of invention but parents should not need this. From Kia Motors, it’s the Rear Occupant Alert (ROA) system.
Yes, it’s a thing. Rear Occupant Alert systems have been slowly creeping up into automobiles over the last few years. It seems like not too long ago LATCH, also known as Lower Anchors and Tethers for Children, were once a thing of the past. In fact, it wasn’t until 2002 that this nifty invention started popping up in cars to make it easier to install car seats for small children. ROA systems are another nifty feature popping up in cars, but again, really shouldn’t be necessary.
What kind of mother forgets her child in the backseat of her vehicle? We don’t know, and we don’t recommend it, especially with these hot South Florida summers. How many times do we need to warn against heat stroke? It’s sad that it’s come to this. People are so wired into their smartphones and other devices that they forget their sleepy children are in the car.
We have to hand it to Kia Motors though. This is one automaker with a focus on safety. After all, Kia Motors is the automaker with the most Top Safety Picks from the Insurance Institute for Highway Safety (IIHS). They have a lot of great safety features for consumers. Still, do we really need this?
First, an alert will beep to let the driver know that the backseat is occupied. Then, the ROA will alert the driver via an app on their smartphone if it senses movement in the backseat. A popup will let the owner know, “Hey, you forgot something” or more like someone. In addition, the car will start blasting its horns in about 20 seconds, just in case the driver doesn’t have their phone on them.
We digress, because this absentmindedness, if you want to call it that, is a problem. So much so, that Kia Motors and members of the Alliance of Automobile Manufacturers and the Association of Global Automakers (we’re representing a majority of automobile sales in the United States at this point) are working together towards a common goal. The three groups are voluntarily committing to make rear seat occupant warning systems a standard feature, or at least an available option in most vehicles by 2025.
“Kia Motors America is proud of its commitment to safety and fully supports the application of all available technology to preserve human life…The deaths of children left in hot cars, of which there have been 41 this year and 891 between 1990 and 20183 are particularly heartbreaking. The Rear Occupant Alert (ROA) system that is standard on all Kia Telluride models is designed to help prevent future tragedies.” – Michael Cole, chief operating officer, Kia Motors America
If aliens were observing us, they would find us laughable.
“Human, why do you leave your vulnerable life form in that overheating box?”
“Oh, I don’t know, I just really got into this game of candy crush.”
Wake up people! Maybe in six years, people will be more responsible. Join the discussion on Miami Lakes Kia social media.