Just a few months ago, the 2020 Kia Telluride received a Top Safety Pick Plus rating from the Insurance Institute for Highway Safety (IIHS), continuing to prove that this large SUV is as safe as it is luxurious. Speaking of which, the Kia Telluride also did a number on sales for Kia Motors, with the Telluride SUV making up the bulk of sales during its release in March 2019. We’re nearing the end of 2020, and the Kia Telluride continues to rake in the profits, and we know why. The audience for Kia Motors has been expanding in recent years, especially after the release of the Kia Stinger. These days, Kia has gained the attention of consumers who can treat themselves to an SUV selling for $40,000 or more.
Now keep in mind, that’s not the starting MSRP of the 2020 Kia Telluride. This large SUV starts at $31,690 (plus destination fee) for a bare bones LX trim. The price range doesn’t even break $40k until the high-end SX trim (four trims in total make up the Telluride lineup). So what does this all mean? When it comes to the 2020 Kia Telluride, consumers are opting in for all the goodies they can get, and why wouldn’t they?
According to a report from Cox Automotive, consumers are increasingly leaning towards high-end trims or mid-end trims with the option of adding on various packages. Of course, who could say no to the 2020 Kia Telluride SX? Boasting a long list of technology and safety advancements, such as a panoramic sunroof, Nappa leather upholstery, automatic high-beam headlamps, 20-inch wheels, a Harman/Kardon stereo, a heated steering wheel, 10.25-inch touchscreen, Android Auto and Apple CarPlay, parking distance warning for going forward and reverse, rear cross-traffic collision-avoidance assist, blind-spot collision avoidance, and much more.
Another interesting tidbit of data from Cox Automotive is the shelf-life of the Kia Telluride, or more so how long they last on dealership lots. Ten days. Somewhere in the world, whenever a Kia Telluride is delivered to a dealership, it’ll be gone in ten days or less. Now that’s popularity, we haven’t seen that happen since the Kia Stinger.
“Demand for the all-new Telluride has exceeded our own high expectations and the increased showroom traffic helped Kia to a strong first quarter close…As we begin the second quarter with a new advertising campaign for the 2020 Soul, we anticipate consumer interest in the Kia brand will continue to grow well into the spring and summer sales period.” – Bill Peffer, vice president, sales operations, Kia Motors America
During its initial release in March 2019, the all-new Telluride SUV sold 5080 units, making up about a tenth of Kia Motors total sales at the time. To date, according to the most recent data from Automotive News, Kia has sold 34,160 Tellurides through August 2019. That would mean since its release, the Kia Telluride has kept a steady rate of selling at least 5,000 units if not more a month.
Historically, Kia Motors has been an established brand that offers low-priced alternatives to the more luxury options out there. With vehicles starting to come out that blur those lines between mainstream and luxury, consumers may not need to give up creature comforts like automatic a/c or leather upholstery. Looking to join the thousands of happy Kia Telluride consumers? Come to Miami Lakes Kia and find your 2020 Kia Telluride today.