Hyundai and Kia Motors Work with NVIDIA on New AI System

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Kia Motors and the Hyundai Motor Group as a whole have been working on developing and integrating the next big thing in terms of automotive technology. Alternative fuel systems have more than a decade to stand on, and self-driving cars are still in the testing rounds. Before we see mass-produced vehicles that drive themselves, perhaps putting smart devices in vehicles is the first step to take. Many vehicles have made use of Amazon’s Alexa smart device to help consumers stay connected to their vehicles, and for the past few years, Kia Motors has hinted at equipping vehicles with artificial intelligence. Now, the newest partnership between the Hyundai Motor Group and NVIDIA, all future Hyundai and Kia models will come equipped with a “connected car” infotainment system and AI platform.

“NVIDIA brought consumer electronic functionality and a graphics-rich user interface to infotainment systems more than a decade ago…Now, we are once again transforming these systems through the power of AI, helping Hyundai Motor Group increase safety and value, along with enhancing customer satisfaction, throughout the lifetime of the vehicle.” – Ali Kani, Vice President of Autonomous Vehicles at NVIDIA

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Kia Motors Donates Niro EV to MIT

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Earlier this year (2020), Kia Motors launched a new business strategy called “Plan S”. This Plan S was supposed to help provide the outline of how Kia Motors will go on to become the next all-electric automaker. Announced in 2019, the automaker already has some EV concepts in the making, and recently revealed some new plans to help make electric vehicles more popular. Today, consumers are still holding on to their gasoline engine vehicles, wary about needing to find charging stations, but several automakers are working to make them more widespread on a global level. Kia Motors is also pushing the envelope with the recent donation by Kia Motors America of a 2020 Niro EV to the Massachusetts Institute of Technology (MIT) in an effort to raise awareness and increase adoption of alternative fuel and electric vehicles.

“Donating a Niro EV to MIT, one of the most revered institutions of higher learning in the country will raise the profile of alternative-use vehicles and draw attention to the important role these vehicles will play in the future of mobility…Kia is committed to a sustainable future and has invested $12 billion to develop autonomous and green technologies.” – Russell Wager, director, marketing operations, Kia Motors America

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2021 Kia Sorento Wins German Golden Steering Wheel Award

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Kia Motors has been talking up some of its new models coming out for the 2020 and 2021 model years. Most notably and recently, it’s all about the new 2021 Kia Sorento sports utility vehicle (SUV). Entering a new generation, the Kia Sorento has received a number of updates and upgrades to bring it into the new decade of automotive technology – hopefully more eventful in a good way. Speaking of technology, we discussed some of the tech highlights of the new 2021 Kia Sorento. It would seem the fame has caught on, because recently, the new Sorento received “Das Goldene Lenkrad 2020”, also known as “Golden Steering Wheel 2020”, award. Every year, this is one of many automobile prizes sought after by automakers, always striving to beat the competition. The Golden Steering wheel is presented by AUTO BILD and BILD am SONNTAG, with the former being a leading German automobile magazine based in Hamburg, Germany, and the latter known as the largest-selling German national Sunday newspaper published in Berlin, Germany. 

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Kia and Hyundai Join IONITY to Expand EV Charging Network

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While Kia Motors has been showing off the new generation of the Kia Sorento for the 2021 model year and the insane performance skills of the 2021 Kia K5, previously known as the Kia Optima, there has been a lot going on behind the scenes. Quick note – the Kia K5 is also entering a new generation of the model, hence the name change – actually, it’s the name the K5 was always known by in its country of origin, South Korea. Alright, so while the automaker has been placing the spotlight on its new models, Kia Motors and the Hyundai Motor Group (and subsidiaries), collectively known as The Group, have been working together for new technology endeavors, such as opening a new development hub for mobility tech, and cooperating with outside sources, such as joining forces with New Horizons Studio. Now, a new joint venture will help build and operate a network of high-powered EV charging stations across Europe to expand not only EV sales and popularity, but also reduce drivers’ worry about needing to find a charging station, a major drawback for first-time EV drivers. The Group and IONITY are working together to create a network that uses 100-percent renewable energy.

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All-New 2021 Kia Sorento Tech Highlights

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Wow, when Kia Motors wants to get the word out about a new shiny vehicle, it just doesn’t stop. Every week is a new highlights reel on what the new generation of the Kia Sorento has to offer. With a hybrid option in the mix, Kia talked about the new powertrain options of the 2021 Kia Sorento, threw in a ton of safety features with Kia Drive Wise, and packed it with all-new technologies to make this Sorento a one-of-a-kind – although in mass production. Every trim has a little something special, and UVO brings it all home.

Trim Differences

The 2021 Kia Sorento has eight trims in total: LX, S, S Hybrid, EX, EX Hybrid, SX, SX-Prestige, and X-Line SX Prestige. Each trim has some differences between it to give a different feel to each cabin. For instance, all trims up to the EX Hybrid come with an 8-inch touch screen color display for interacting with the infotainment system and supporting wireless Apple CarPlay® and Android Auto™. Once connected via Bluetooth, the consumer can use voice recognition to give commands. All trims beside the LX also come with SiriusXM® Satellite Radio and UVO link for remote services. All trims up to the SX come with a new 4.2-inch Thin-Film Transistor (TFT) color LCD to give the driver a clear view of vehicle diagnostics at all times.

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Kia Motors Boasts New Safety Features on 2021 Kia Sorento

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Kia Motors is always finding ways to talk up its new vehicles – that much is clear with the new Kia K5 sports car. With stunt after stunt, Kia has shown off the performance of the K5 with multiple ad sports as a part of its news marketing campaign, and tagline, “Give It Everything”. We all love a good sports car, but there is another vehicle that Kia is starting to boast about. Just like the K5, another vehicle is entering the next generation of its lifetime – the Kia Sorento, returning brand new for 2021. There are so many highlights about the new Sorento, and the powertrain options for the Sorento that Kia detailed are just the beginning. The Sorento also comes with a suite of safety features to back up all that power.

It’s been around for a few years now, and Kia has been slowly adding it into the next model year of every vehicle in the lineup. Known as the Kia Drive Wise Package, consumers get a lot when they opt-in for or get this package standard with their vehicle. The Drive Wise Package adds Forward Collision Warning (FCW) and Forward Collision Avoidance (FCA), Blind Spot Collision Warning (BCW) with Lane Change Assist, Rear-Cross Traffic Collision Warning (RCCW), Lane Departure Warning, Lane Keep Assist, Advanced Smart Cruise Control (ASCC), Kia’s Driver Attention Alert (DAA), High Beam Assist, Electronic Parking Brake, and Rain Sensing Variable Intermittent Windshield Wipers. It’s a great collection of low-level to high-level technology to improve the safety as well as the performance of a vehicle.

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Hyundai Motor Group Holds Fifth Mobility Innovators Forum

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2020 has been quite the year for the economy. Many industries have taken quite the hit, but some are starting to bounce back. One industry, the automotive industry, is looking for new ways to bring the economy back but also their sales. One of those ways is to partner up with technology groups and startups to share ideas and resources so that they can meet shared goals. One of those goals is a world of personal mobility – many automakers are looking towards an ecosystem of mobility, like the concepts envisioned during the 2020 Consumer Electronics Show (2020 CES), Kia Motors and Hyundai had a very creative vision for the future of mobility. At the end of October 2020, Hyundai Motor Group (the Group) will be hosting the fifth Mobility Innovators Forum (MIF) to discuss the human-centered mobility reality.

The fifth MIF will be virtually hosted by Hyundai CRADLE Silicon Valley from October 29 to 30, and will be expanding last year’s discussion on taking the steps needed to make personal mobility the next age of the auto industry. It seems like every few years, the automotive industry is looking for something different or new to move not only the industry but the consumer forward – alternative fuel types, self-driving vehicles, augmented reality, virtual assistants, and eventually aircraft hailing and purpose-built-vehicle types – it’s becoming a crazy and interesting world. This year, speakers will be hosting in-depth discussions on the benefits and challenges of creating an impactful yet successful business that makes use of all of these technologies.

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Kia Motors Came in Second Place for 2020 Rebelle Rally

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A few weeks ago we discussed how Kia Motors was entering the 2020 Rebelle Rally, the fifth competition in a year so far. For those unaware, Rebelle Rally is an all-women’s race and the longest event running in the lower 48 states, with teams driving through a 10-day, 2,000 km navigational course. It’s the only all-women, off-road navigational challenge held in the deserts of California and Nevada, travelling from Lake Tahoe, California to the Imperial Sand Dunes, California. With nothing but an old-fashioned paper map and a compass, it can be a crazy journey, but Kia Motors sent out two ladies anyways in the Kia Telluride to take on the challenge. Wouldn’t you know, the Kia Telluride ended up with second place in the 2020 Rebelle Rally!

“This is a momentous achievement for Kia…Thanks to Alyssa and Sabrina’s grit in the arduous Rebelle Rally, they helped raise the Telluride’s credibility to new heights. Their huge accomplishment will go down in Kia history and we couldn’t be more proud of our team.” – Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America

Alyssa Roenigk (driver) and Sabrina Howells (navigator) are the ladies Kia Motors picked for their team, and demonstrating the automaker’s “Give it Everything” attitude, Kia Motors made it to second place in the X-Cross class. Alyssa Roenigk is an ESPN correspondent, part of the first U.S. team to win the Aïcha des Gazelle Rally in Morocco, and although this is a first-time entry for Kia Motors, actor Sabrina Howells competed in the Rebelle Rally in 2016, taking 1st place for the crossover class, and competed again in 2017, coming in at second place. What a matchup for 2020!

Able to make use of the off-road strengths of the Telluride, Team Telluriders was able to handle any challenge the course has to offer. Whether it was traversing across sand dunes or getting through rocky terrain, the Kia Telluride can handle it. Plus, 2020 is a first-time entry for Kia Motors in the Rebelle Rally, so getting second place is some serious bragging rights. All it took was a skid plate to protect the fuel and oil pan area and all-terrain tires, proving that the Kia Telluride was designed to be a lifestyle SUV and not just the largest SUV in the Kia Motors lineup.

Kia Motors also had a hand in providing care for drivers during the grueling 10-day course. Always looking for ways to get involved, Kia Motors was also the exclusive sponsor of a Live Show webcast covering the Rebelle Rally and even offered rally participants coffee and breakfast service. After a long-day of driving and probably a short rest seeing as how this is a race, waking up to some breakfast amongst the sandy dunes of Mojave backcountry, what a way to win over some people once the race is over. Plus, the new 2021 Seltos SX was making its debut during this time, so that’s another check in Kia Motors’ publicity to-do list.

We do love our Kia Motors vehicles at Miami Lakes Automall. If you do too, contact us about an at-home test drive while practicing social distancing.

Photo Source/Copyright: Kia Media
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Kia K5 Has Another Stunt Showing Off Performance

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Kia Motors may be talking up the next-generation new 2021 Kia Sorento recently, but don’t be fooled. The spotlight is still on the Kia K5, previously known as the Kia Optima, entering a new generation in 2021. With a starting MSRP of $24,455 (plus destination fee) for the base LX model, the 2021 Kia K5 is being set up as the new sports car by the Korean automaker. It’s a little, what’s the word – it stings a bit. The Kia Stinger received a mid-cycle refresh for the 2021 model year, the first sports car to come from Kia Motors during the design shift, and the Kia Stinger won many awards. It will still hold a special place in our hearts, but all eyes are on the Kia K5, and every couple of weeks, Kia has the K5 performing another daring stunt.

The latest stunt to come from the Kia sports car is part of a multi-layered creative marketing campaign put together to put the Kia K5 front and center whenever possible. Over the summer, the Kia K5 performed the Triple Threat Event on live television, directed by Darrin Prescott, action unit director on some of Hollywood’s most action-packed films including Baby Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum. Hosted by professional driver Collete Davis and actor Jeremy Ray Valdez, stunt drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch showed off the Kia K5 with a simultaneous jump off of two ramps and a sick u-turn.

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A Look Into 2021 Kia Sorento Engine Options

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A few weeks ago, we talked about all the good things there are to look forward to when it comes to the next generation of the Kia Sorento SUV. Kia Motors is one automaker that really emboldens the term “Sports Utility Vehicle”. Performance, style, a new X-Line appearance package, a 10.25-inch inch touchscreen with split-screen functionality, and a lot more. We listed “performance” first because Kia Motors is so excited about the new powertrain options, PR just dropped a full breakdown of each engine consumers can get under the hood of the new 2021 Kia Sorento.

There will be three engine options in total, two of which will be good ol’ internal combustion engines (ICE), running on pure gasoline to get the motor humming. Like many vehicles in the Kia Motors lineup, after years of success, and sometimes very quickly, a hybrid or plug-in hybrid version of the same vehicle pops up. The same is true for the Kia Sorento, entering the 2021 model year with a plug-in hybrid electric vehicle (PHEV) variant of the popular SUV. With seven trims with an ICE under the hood – nine trims in total with the two behind the plug-in hybrid lineup – let us break each option down for you.

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