Buying a Jeep® vehicle makes one like a member of a special club, but the brand’s Badge of Honor Program offers a little something more for those off-road enthusiasts. The Jeep brand is largely considered iconic thanks to their efficient, durable, and adventurous vehicles that lend themselves to travel to parts unknown. With the Badge of Honor Program as an incentive, the brand invites owners to really experience the power of their vehicles, making the most of all adventures. The Badge of Honor Program may feel like an exclusive club given the amount of Jeepers that are unaware of its existence, but nothing could be further from the truth.
Designed as an app for iPhones and Androids, the program allows for Jeepers to discover new trails, earn virtual and hard badges, and share with other Jeepers online as part of a community.
Existing members claim that it feels much like joining an exclusive off-roading club thanks to its perks. Fiat Automobiles (FCA) developed, owns, and operates this program as the only official off-road program for the Jeep brand that’s available to Jeepers only.
Although thousands of legal off-road trails exist in the U.S., as of April of this year (2018) only 49 trails have been designated as Badge of Honor trails. The criteria for trail selection is not made public by Jeep, but off-road enthusiasts believe that the brand makes their selections based on difficulty, technical challenge level, historical significance, and the overall beauty of the trail.
To join the Jeep Badge of Honor Program, users have to follow three simple steps – not counting the true first step of owning a Jeep! The first step to becoming a Badge of Honor Program member is to download the app from the app store. After downloading the app successfully, users will be asked to create a profile or to link the app with one of their social media accounts. Depending on the method chosen, the user’s profile will be connected to the user’s email address – the one they submit when making a profile from scratch or the one linked to a social media account.
After the profile is completed, users will be able to search for nearby trails. Once they arrive at the trail, users will check in, and subsequently, a new screen will pop up congratulating the off-roader for tackling the trail giving them a digital badge. In order to get a physical badge to add to their Jeep, users will have to click on their profile and scroll down until they see a banner that reads “View and Request Badges.”
Once the user clicks on the banner a new screen will populate with a list of all the hard badges they’re eligible for. After selecting their badges, users will need to fill out a short order form that’ll ask them to provide their mailing address and their 17-character Vehicle Identification Number (VIN). An email confirmation will be sent to the Jeeper to confirm their order was placed successfully and that the hard badge will arrive within eight to twelve weeks.
Follow Miami Lakes Jeep on social media to be the first to know when a Florida trail is added to the program! If you’ve still got to complete step one of this process and need to get yourself an off-road-ready Jeep then look no further than our 2018 JL Wrangler inventory. Schedule a test drive today!