Jeep launched an all-new 60-second spot for their new campaign featuring the all-new 2020 Gladiator. Titled “Seats,” the 60-second ad made its debut during the first NFL games of the 2019-2020 season. Creatively crafted to target the “restless,” those who need to be on the move and can hardly sit still will delight in the ad’s voracious outdoor activities. “Seats” is available to view across the Jeep brand’s social and digital media channels, including Facebook, Youtube, Twitter and Instagram.
“As the name evokes, our all-new Jeep Gladiator is meant for action, to conquer,” mentioned Marissa Hunter, Head of Marketing, FCA North America. “Whether you choose to go open-air, doors-off, though rock, sand, snow, or the urban jungle, Jeep Gladiator’s rugged utility and functionality is not meant for those in the spectator seats. Gladiator is 100% Jeep 4×4 and 100% truck. A game-changer that embodies the truest spirit of freedom — something only found in a Jeep vehicle,” Hunter added.
Hunter continued, “The Jeep Gladiator is more than just a truck. It opens the door to the Gladiator lifestyle, which means we’re going to find consumers wherever they’re chasing or pursuing their passions, whether it’s sports, outdoor adventure, current events and so much more. That means our media plan couldn’t be one dimensional either, so beyond sport properties, our television, digital and social strategy is coordinated to fully optimize the dimensionality of consumers who see the Jeep Gladiator as the perfect complement to their active lifestyle.”
Truth be told, the brand’s media strategy is quite expansive with its high-profile placements across popular television programming. The brand’s Gladiator media plan also plans to target outdoor enthusiasts with high-impact digital material geared towards outdoor content, likely off-roading, rafting, snowmobiling and more outdoorsy activities. “Seats” was created by DDB Chicago in partnership with the Jeep brand and features a title track named “Gladiator” performed by ZAYDE WØLF.
2020 Jeep Gladiator
The all-new 2020 Jeep Gladiator is not only one-of-a-kind in its segment, it’s also one of the few trucks that puts the fun in functionality. Unique in its driving experience thanks to the brand’s iconic off-roading reputation, the Jeep Gladiator is easily the most off-road capable midsize pickup truck ever made. A Removable windshield, roof, and doors all contribute to the adventurous feeling of riding in a Gladiator, but it’s the combination of best-in-class-towing abilities, coupled with exceptional handling and maneuverability while off the beaten path thanks to the standard Command-Trac 4×4 system on the Gladiator that make it the midsize pickup to beat. Along with modern technology touches, including a forward-facing trail camera, the Gladiator is unlike any of its competition.
Photo Source/Copyright: Jeep/Autoblog