Jeep Launches “Easter Egg” Contest

Jeep owners, followers and enthusiasts across the world have been discovering the “Easter Eggs’ hidden on their vehicles recently, taking to social media to share their finds. Some common Easter Eggs on Jeep vehicles include hidden Jeep grilles and a 1941 Jeep Willys driving up a mountain. Now, Jeep is giving its enthusiasts the opportunity to pitch what the next Easter egg should be, giving the community a chance to invent the next Easter egg and have it featured on a future Jeep model. Those looking to participate can submit their ideas at www.TheNextJeepEasterEgg.com 

The winning idea, as chosen by Jeep brand designers and executives, is also poised to win a brand-new Jeep vehicle of their choice. The contest kicks off on June 18 (2020) and runs until July 2 (2020). The winner will be chosen on Friday, July 31 (2020). 

“Jeep ‘Easter eggs started with the 2011 Grand Cherokee. We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles. When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer. These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated,” said Mark Allen, Head of Jeep Design. 

Entries to the brand’s Easter egg contest will be judged by the following criteria:

  • Creativity: Contestant’s entry presents the idea for the “Easter egg” icon in a creative, clear and compelling manner (25%)
  • Jeep Brand Power: Entry aligns with the Jeep brand spirit and is worthy of inclusion in the brand’s “Easter eggs” arsenal (25%)
  • Quality/Actionable: Submission effectively expresses the idea for the “Easter egg” icon in a clear and easy manner that can be used by the sponsor for potential future use on a vehicle (25%)
  • Originality/Authenticity: Contestant’s submission portrays a unique “Easter egg” idea that is clearly the entrant’s original idea and does not morph any other idea or expression. Distinct conceptualization is key when it comes to the entry (25%)

“The Jeep brand’s legacy is a testament to the people who since 1941 have dedicated to be the most capable in the world, and to the people who proudly own, or aspire to won, on of our vehicles. With a history of nearly 80 years filled with memorable experiences past and present, we believe that the ideas submitted by our global community will be ones that only Jeep and its owners, fans and followers can uniquely tell,” said Christian Meunier, Global President of Jeep Brand, FCA. 

Jeep currently has more than 13 million followers across its social media platforms, and the brand debuted a commercial titled “Portraits” in 2016 that cleverly indicated “We don’t make Jeep. You do.” Jeep recognizes that the rightful ownership of the brand lies in its enthusiasts and worldwide community of fans and drivers. The Jeep “Easter Eggs” contest is another way for Jeep to give its followers an opportunity to be part of the brand’s history. 

Check out all the current Easter eggs you can find on Jeep vehicles below:

Visit us at Miami Lakes AutoMall, check out our latest Jeep inventory, and be part of Jeep’s history. Whether the all-new 2020 Gladiator or adventurous Jeep Wrangler suit your needs, just know that the professionals at Miami Lakes Jeep have got you covered. Follow Miami Lakes Jeep on social media to stay up to date with the latest news and be sure to check back to see who wins the Easter egg contest. 

Photo Source/Copyright: Jeep

 

 

Comments on this entry are closed.