Jeepers have been eagerly awaiting a pickup truck from the brand for years. After a 26-year absence from the segment, the Jeep brand delivered the all-new 2020 Gladiator. Now, with the release imminent in the upcoming second quarter of 2019, everyone’s eager to see if the Gladiator lives up to the hype. Judging by the latest commercial from Jeep it certainly looks like the pickup means business and the brand definitely knows their target audience very well.
Jeep could’ve easily rushed production in an attempt to quickly cash in on the Gladiator’s demand if it would have opted to make what would essentially be considered a Wrangler pickup, but that’s not the case. The Gladiator is Wrangler-inspired and that’s about it – Jeep opted to take the high road and designed something that surpasses the expectations of fun and function that are associated with the brand.
Under that calm-and-collected, cool-guy exterior, the Gladiator packs a punch thanks to a truckload (see what we did there?) of engineering in place to make sure that the Gladiator is both suitable for commuters, weekend warriors, and full-time adventure enthusiasts alike. The latest ad makes sure to focus on not only the key features and specs of the new pickup, but it literally shows the Gladiator being put through the wringer at Fiat Chrysler Automobiles’ (FCA) testing grounds in Yucca, Arizona.
In the ad, we can see the Gladiator tackle different types of rough terrain, including a scene where it’s hauling an enclosed car trailer up a 12 percent grade. As the scenes roll by on-screen wording boasts of the Gladiator’s specs such as its best-in-class towing capacity of 7,650 pounds. That same best-in-class towing capacity is further supported with what the ad claims are the largest brakes in its class as well.
Up until this point, many may think that the Gladiator is all work and no play, but the ad is quick to transition and reminds viewers that this pickup is still a Jeep after all. Scenes showcasing the Gladiator’s 11.1-inches of ground clearance, 30-inches of water fording ability as it traverses a makeshift river. Oh, and for those looking to really put the Gladiator to the test? Don’t worry, plenty of desert-racing footage proves that this pickup really can do it all.
Have questions about the all-new 2020 Jeep Gladiator? Reach out to us via Miami Lakes Jeep social media and fire away! In the meantime, feel free to explore the latest-generation Jeep Wrangler inventory to see what kind of magic inspired the Gladiator’s design.
Check out the commercial below: