If we had to describe what kind of year the Jeep brand had in 2018 we’d have to label it as one of exponential growth. Record-breaking sales, the introduction of new models, plans for expansion, and the ongoing programs that work to foment that Jeeper sense of community are just the tip of the iceberg for the brand. Let’s review what Jeep had to offer in 2018 and what the future holds.
The highlight of the brand’s year can be boiled down to one thing – the introduction of the long-awaited Jeep truck, the Gladiator. Jeep hadn’t offered a truck in its lineup for over 26 years, thus it’s not hard to understand why the Gladiator reveal was such a monumental step for the brand. A testament to the innovation and ruggedness that Jeep is known for, the Gladiator offers potential buyers a smaller pickup truck that’s able to get things done both on and off the road. Even though the Gladiator won’t roll out to dealerships until next Spring (2019), Mopar’s already offering plenty of exclusive aftermarket accessories and parts for those potential buyers to begin planning their customizations.
Other than the introduction of the Gladiator pickup, the brand did not experience many drastic changes in its lineup – the only vehicle on the receiving end of a revamp was the entry-level Jeep Renegade. A Moab Special Edition Wrangler was also released, making it the first special edition trim of the all-new JL generation Wrangler. Oh, and speaking of the Jeep Wrangler, the latest generation Wrangler is more popular than ever and expected to top 2017’s 190,000 units – talk about sales growth.
While other automakers are closing down their assembly plants in Michigan, Jeep is reaping the benefits of being king of the SUV segment. Jeep is planning to refurbish and reopen an old assembly plant where an all-new seven-passenger SUV (possibly a larger version of the existing Grand Cherokee or a new model altogether) is rumored to be in the works. Other rumored models said to be coming down the pipeline include a Grand Wagoneer Trackhawk, a plug-in Wrangler as part of Fiat Chrysler Automobiles’ (FCA) five-year electrification plan, and a diesel-powered Wrangler as well. These are just the brand’s domestic plans for the North American market, but it appears as if a plan for world domination is also in the works. Jeep hopes to tap into global markets where the brand is still relatively unknown and become one of every 12 utility vehicles sold worldwide – all by 2021!
Jeep also fed its own cult-like status among enthusiasts thanks to new ventures like the brand’s first-ever web series competition. This series showed how different celebrities customized a Jeep Wrangler over the course of six online episodes with a winner and a people’s choice winner chosen at the very end. Additionally, events like the Moab Easter safari and continuous Jeep Jamboree events nationwide allowed for Jeepers to get together and bask in the rugged prowess of their vehicles as they tackled some of the roughest terrain. Exclusive clubs like the Jeep Wave and Jeep Badge of Honor Program also helped foster that sense of uniqueness and pride that comes with owning a Jeep vehicle. No matter where Jeepers choose to venture they can rest assured that Jeep has their back and they’ll reward them for taking the path less traveled. After all, the brand’s motto “Go Anywhere. Do Anything.” isn’t just a couple of words strung together, but a way to embrace and embody the Jeep spirit of adventure owners have been promised.
Follow Miami Lakes Jeep on social media to stay up to date with the Jeep brand as it continues to unfurl its future plans. If you’re ready to embrace the “Go Anywhere. Do Anything.” lifestyle look no further than the Miami Lakes Jeep inventory, ranging from the entry-level Renegade, to the luxurious Grand Cherokee, to the Wrangler that’s sure to help you conquer life off the beaten path.