Jeep Launches New Ad Campaign Featuring the 2020 Gladiator

Jeep launched an all-new 60-second spot for their new campaign featuring the all-new 2020 Gladiator. Titled “Seats,” the 60-second ad made its debut during the first NFL games of the 2019-2020 season. Creatively crafted to target the “restless,” those who need to be on the move and can hardly sit still will delight in the ad’s voracious outdoor activities. “Seats” is available to view across the Jeep brand’s social and digital media channels, including Facebook, Youtube, Twitter and Instagram.  [click to continue…]

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Jeep Introduced Two New Special Edition Wrangler Models for 2020

The Jeep brand just announced that it’ll be returning the Wrangler Willys edition to the SUVs 2020 lineup, along with an all-new 2020 Wrangler Black & Tan edition. Both special edition models are based on the Wrangler Sport S trim and offer unique exterior and interior accents. “Special editions are a perfect way for Jeep to connect with customers and feed their ideas and passion into the brand and its vehicles. Wrangler Willys harkens back to the original Jeep while Wrangler Black & Tan offers a unique look with a tan top. We are proud that both new models will add to the wide appeal Jeep Wrangler already offers,” said Jim Morrison, Head of Jeep Brand – North America. The 2020 Jeep Wrangler Willy and Black & Tan editions will be arriving in dealers this coming Fall of 2019.  [click to continue…]

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2019 Jeep Renegade Essentials

The Jeep renegade sees its first refresh this year (2019) since its original debut back in 2015. Although the style updates are minor in the grand scheme of things, buyers will now be able to opt for a more powerful powertrain as the subcompact SUV maintain its off-road capabilities and its funky shape. A standout in its class, thanks in large part to its boxy shape and overall unconventional design, the 2019 Jeep Renegade is considered the best entry-level off-road-capable SUV on the market. Even those who won’t hit the path less traveled in their Renegade will still be able to appreciate other fun features such as the new dual-pane panoramic moonroof.  [click to continue…]

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Jeep is Redefining the Art of Product Placement

The Jeep brand has broken new ground when it comes to product placement as the automaker had an episode of NBC’s Songland devoted to it. As part of the very last episode of the songwriting competition, the Fiat Chrysler Automobiles (FCA) brand enjoyed an hour of television dedicated entirely to its brand. Judges included FCA Chief Marketing Officer Olivier Francois as they all considered the contestants and their respective entries while opting to select a song that encapsulated the Jeep brand and was subsequently performed by Nashville-based band Old Dominion. The song is now featured in a new 90-second Jeep ad which ran immediately once the show was over. 

The Songland competition represents yet another innovative undertaking from the brand’s marketing team as it works to raise its profile and boost sales amidst tough competition. Although Songland aired throughout the entire Summer (2019), Jeep was the only automotive brand that garnered a spot. “With other brands, the producers may have been afraid that the episode would seem too commercial. I mean, having a whole episode devoted to a brand is pretty crazy. But because of everything we’ve done with Jeep, there was this bond of trust that we would partner with them without making the thing feel too commercial. And Jeep is such an iconic and great brand. I was interested in the possibility of getting product placement to the next level, and this really is it,” said Francois Olivier. 

Francois also added: “There’s no product being features; it’s actually brand placement. It’s not scripted. It absolutely doesn’t seem like something commercial. But at the same time, it’s one hour of some of the most respected music producers, speaking to the ethos and soul and DNA of what Jeep stands for. And it’s incredible.”

Ryan Tedder, a Grammy-winning producer and lead singer of OneRepublic was an active judge in the competition and he’s no stranger to working with Jeep. The band starred in the 2018 “Summer of Jeep” campaign that featured its hit song “Connection.” The following Winter (2019), the band was also featured in the two-minute “More Than Just Words” campaign from the brand geared towards the Super Bowl audience as a celebration of Jeep’s patriotism and its place in Americana iconography. As a visual narration of “The Star Spangled Banner,” the video shattered online view records and feedback for FCA as it climbed to over 110 million total views. Comments about “More Than Just Words” were overwhelmingly positive, with online sentiment for the Jeep brand as 99 percent either positive or neutral. Jeep recently worked with actor, singer-songwriter and musician Jeremy Renner as part of its 2019 “Summer of Jeep” campaign as well. 

Visit Miami Lakes AutoMall during the Summer of Jeep Event. Whether you’re in need of a luxurious commuter like the spacious 2019 Jeep Grand Cherokee, or looking for something along the likes of the 2019 Jeep Wrangler to fuel your sense of adventure, Miami Lakes Jeep has got you covered! Already a Jeeper? You’ll be happy to learn that our service department is open on Sundays from 9AM to 3PM for your convenience! We hope to see you soon!

Photo Source/Copyright: iPsos.tv
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Celebrate Four Generations of the Jeep Grand Cherokee

The Grand Cherokee was designed for adventures both on and off the road since its inception. Unlike many other trail-oriented vehicles, including its sibling, the Jeep Wrangler, the Grand Cherokee has a unibody chassis instead of a body-on-frame setup to better handle itself on pavement. Luxurious and ample interiors along with smooth riding and handling make the Grand Cherokee popular with both urbanites and families. Despite the fact that the Grand Cherokee makes for an excellent commuter, this is still a genuine Jeep vehicle that can definitely go off the beaten path. Jeep has consistently improved the Grand Cherokee over four generations, let’s see how much it’s changed since the first generation debuted. [click to continue…]

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Spotted: The Next Generation Jeep Grand Cherokee

There’s no hotter automotive segment than the SUV segment, and we’ve officially gotten our first glimpse at the next-generation Jeep Grand Cherokee. Spy photographers caught a camouflaged prototype out for a ride. The next-generation Grand Cherokee is considered to be an important offering for Jeep considering the vehicles has long been a top-tier SUV staple across the entire segment. Given these facts, the debut of the Grand Cherokee will be of tremendous importance for the Jeep brand.  [click to continue…]

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5 Jeep Trucks From the Past That Inspired the Gladiator

We often talk about how Jeep didn’t have a truck offering in its lineup for over 27 years, a fact that came to an end earlier this year (2019) with the introduction of the all-new 2020 Jeep Gladiator. What prompted Jeep to re-enter the midsize pickup segment? The fact that it’s a lucrative segment that Jeep could capitalize on by introducing a one-of-a-kind pickup with off-road capability unavailable from other brands. Jeep sourced tons of inspiration for the Gladiator from its extensive history, here are five past Jeep vehicles that served as inspiration. [click to continue…]

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The Most Awarded Car of 2019? The Jeep Wrangler

It should come as no surprise that the 2019 Jeep Wrangler has yet another accolade to celebrate. This time around Kelley Blue Book (KBB) did the honors, bestowing their coveted “Most Awarded Car of 2019” prize on the Wrangler. KBB evaluates more than 350 models within the year, including models that have already earned other KBB awards within the same year, but only one vehicle can take the top honor.  [click to continue…]

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What the 2020 Jeep Wrangler Has to Offer

For the past year or so, most of Jeep’s attention has been directed towards the all-new Gladiator. Now that it’s launched and breaking midsize pickup records, it’s time for the iconic Jeep Wrangler to step back in the spotlight. Although, 2018 marked a major revamp for the wrangler, it appears that Jeep has decided it’s time for the Wrangler to get some updates. According to Moparinsiders.com, the 2020 Wrangler will feature a new trim package along with some powertrain updates.  [click to continue…]

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Summer of Jeep Featuring Jeremy Renner

Jeep, never one to miss an opportunity for a creative ad, has teamed up with actor, singer-songwriter and musician Jeremy Renner. This isn’t Renner’s first commercial with a Fiat Chrysler Automobiles (FCA) brand as he was featured in a Ram Trucks commercial that aired during this year’s (2019) Superbowl. The new Jeep television campaign consists of three different spots that feature new music tracks from the artist. The tracks are titled as follows: “Main Attraction,” “Nomad” and “Sign.” As is customary, the brand does a “Summer of Jeep” campaign every year, launching not only on television but also on digital and social channels as well. “Main Attraction,” “Nomad” and “Sign” are all available to stream now.  [click to continue…]

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