Photo credit: Allpar
How does Fiat Chrysler Automobiles (FCA) keep one of their main brands alive in the ever growing crossover market? Chrysler is taking a page out of another one of FCA’s brands, the success Dodge vehicle lineup and will be producing a new crossover based off the Dodge Charger, according to Allpar.com. Chrysler currently only has a single vehicle in any car segment, the full-size sedan Chrysler 300. Their successful minivan, the Chrysler Pacifica and Chrysler Pacifica Hybrid models, represent their only other models. Now, a crossover will be planned to attract drivers to the nearly century-old brand.
A Glance At Chrysler’s Crossover and SUV History
Chrysler first debuted in 1925 and has headquarters in Michigan. This new vehicle will be only their second SUV ever and second crossover. The first crossover was actually the Pacifica, back when it was a mid-size crossover with model years ranging from 2004 till 2008. The first SUV was the short-lived Aspen that ran from 2007-2009 over a decade ago. The Pacifica was rebranded when it took over for the Town & Country in 2016. The Aspen was a luxury, three-row SUV based off the Dodge Durango (Dodge is another brand under the FCA umbrella) and while the Aspen was capable of seating up to eight and looked quite nice, it only had one trim, the Limited and ended after three years due to slow sales.
Today, the crossover SUV market is different and holds the market place ransom with the largest segment of vehicle sales in the United States. According to Quartz, it’s expected to grow to half of the market by 2020. SUVs have averaged a 12 percent compound annual growth rate over the 12 years from 2005 to 2017. Cars only grew two percent over that same span. Chrysler wisely needs a vehicle in that growing segment and with the success of their 300 and Pacifica models, they can make it happen easily. With the success of the crossover vehicles today, matching high technology with better fuel economy ratings, there’s no doubt Chrysler will aim to find the sweet spot customers are looking for today. So, what can Chrysler fans expect this vehicle to resemble?
What Will This Crossover Look Like?
Taking a page from the Dodge Charger, a sharp and bold front is expected. The Charger has kept it’s look and has not changed much over the 13 years of production. There’s a belief of Allpar that the vehicle might gain the 300 nameplate, since the 300 is expected to end, but they could also bring the Town & Country name back. Whether or not the vehicle will have all-wheel-drive or go with the current Chrysler vehicles theme of front-wheel-drive is also yet to be known. FCA has found success in their Jeep®, Ram, and Dodge brands in recent years and will look to bring back attention to their longest-tenured brand in Chrysler.
In 2018, the Chrysler Pacifica accounted for 70 percent of their sales versus the Chrysler 300, so the market for larger vehicles is certainly there. Consumers want a larger vehicle with more versatility and pairing those needs of a larger vehicle with the high-performance abilities and look of something like the Charger makes sense. The Chrysler crossover is expected sometime next decade will be a surefire hit if it embraces the best parts of the Charger, it’s FCA brand cousin. There’s one place to check out to drive new Chrysler and new Dodge vehicles.
Come For A Test Drive At Miami Lakes Automall
Miami Lakes Automall has the new 2019 Chrysler 300 and 2019 Chrysler Pacifica available for a test-drive. We’re thrilled to help our customers find the vehicle they are hoping to drive home. We will assist with any buying, leasing, selling or trade-in offers. Our inventory of new vehicles and the line-up of over 400 pre-owned vehicles is second-to-none!
Experiencing any current of on-going issues with your current vehicle lately? Let us help. Our service team will make sure you’re back on the road quickly with a simple appointment. Allow our friendly service techs to resolve any vehicle problems in a timely fashion. We look forward to being your center for all things automotive!