Eugenio Derbez, Mexican actor, filmmaker, and comedian, is lending his voice to a Chrysler Pacifica Marketing Campaign. Derbez took on the persona for a new multicultural 30-second spot “Tough Decision” which debuted on April 1st online and television. The 30-second spot is “specifically created for the Hispanic market,” according to prnewswire.com.
Head of Multicultural Advertising, FCA US LLC, Juan Torres, thinks advertising to multicultural consumers is a high priority for their company. “Multicultural sales and Latinos largely drive today the U.S. auto industry growth has a high affinity for the minivan segment. Collaborating with Eugenio Derbez allowed us to use his bold and fun attitude to match that of the minivan. The 30-second spot uses humor and Eugenio’s iconic voice to highlight the advantages of minivan ownership and communicate to consumers the unique features of Pacifica.”
“Tough Decision” opens with a salesman striving to persuade a customer to buy a Pacifica. Derbez’s voice brings the Chrysler Pacifica to life, giving the minivan a colorful personality that can’t wait to discuss all of its benefits, features, and details that it has to offer. With its available Uconnect Theater with two 10-inch touchscreens, class-exclusive hands-free dual sliding doors, Stow ‘n Go seating, and class-exclusive Stow n’ Vac, this minivan can speak for itself.
The commercial can be viewed via the Chrysler brand’s official Youtube channel. The 30-second spot will also air on top Hispanic networks that include Telemundo, UniMas, Galavision, estrellaTV and Universo. “Tough Decision” was a collaboration in partnership with Austin-based agency GSD&M.
However, this isn’t Derbez first collaboration with Chrysler on the Pacifica. Back in 2017, Derbez starred in another commercial for Chrysler Pacifica directed by Angel Garcia named “Mariachis.” It can be viewed on Vimeo and Derbez’s Facebook fan page.
Derbez has starred in the movie Instructions Not Included, which grossed in just under $100 million worldwide. Derbez also wrapped production on the Lionsgate/Pantelion feature ‘How to be a Latin Lover’ in 2017. He was also the leading man for the comedy La Familia P. Luche which aired on Canal de las Estrellas on September 16, 2012.
Derbez’s latest action-film is the live-action Dora and the Lost City of Gold. The movie will be in theaters on August 2, 2019. Derbez will play a corrupt explorer named Alejandro Gutierrez who ends up being the antagonist.
2019 CHRYSLER PACIFICA/PACIFICA HYBRID:
The Chrysler Pacifica and Pacifica Hybrid reinvented the minivan segment with an unmatched level of versatility, technology, functionality, and bold styling. Re-structured from the ground up on an all-new platform, the Pacifica delivers class-leading gasoline and hybrid powertrains to the minivan section. The Pacifica Hybrid takes the revolutionary vehicle one step further with an advanced and innovative hybrid powertrain.
With it being the first electrified vehicle in the minivan segment, it achieves more than 80 miles per gallon which is equivalent (MPGe) in electric-only mode, a total range of more than 500 miles and an all-electric range of more than 30 miles. The Chrysler Pacifica has remained in its spot as the most awarded minivan since 2016 because of its more than 100 available safety and security features. Both the Pacifica and Pacifica Hybrid serve as a no-compromise minivan that is ideally suited for today’s families.
WHAT’S NEXT FOR CHRYSLER?:
Chrysler Pacifica is thinking about expanding into an all-wheel-drive vehicle, but there hasn’t been a lot of news on it. An all-wheel-drive vehicle can be the vehicle of choice for those living in freezing weather where there are snow and ice. For those wanting a two-in-one deal, the Pacifica could soon be able the go-to vehicle.
Although the Pacifica did not initially roll out an all-wheel-drive, there was a rumor circulating that it could become an option. Chrysler has suggested that the Pacifica “could support” the all-wheel-drive. An alternative in the Chrysler Pacifica might be a possible future project.
Bruce Vasilek, Chrysler U.S. brand director, said that the company is open to the idea of an all-wheel-drive variant, but the plans have been put aside for the moment. Other reports are saying that the idea for an all-wheel-drive on the Pacifica has been canceled. Customers will have to wait and see on any further news that comes out.
The Chrysler brand has delighted customers with technology, distinctive designs, intuitive innovation, and craftsmanship since the company was established in 1925. Chrysler brand continues to lift the bar by blending class-leading, high-tech features into its products; including the Uconnect 4 system with Android Auto Uconnect Theater and Apple CarPlay with available streaming. Included is also the plug-in hybrid powertrain in the Pacifica Hybrid, the industry-exclusive Stow ‘n Go seating and storage system on the Pacifica.
You can search the inventory of Chrysler Pacifica at Miami Lakes Automall. Make sure to stop by for a test drive and see if this model and make is the car for you.
Photo Credit: prnewswire.com