Photo credit: Chevrolet
The automotive industry is currently in the middle of an ongoing change. Waves of popularity have shifted from sedans to SUVs and even pickup trucks. So, who is the largest group of buyers in today’s economy? According to a recent study, Millennials are the ones making those finance choices. The new largest generation in the United States is playing a part in this massive change. This was terrific news for General Motors (GM) and Chevrolet, as this recent study had been published by Autolist.
Autolist, a company whose goals are to assist customers in finding and selling their vehicles, showcases how Millennials choose Chevrolet over other U.S. automotive brands. Remember, the age group for Millennials has been roughly classified as people born in 1981 through 1996. This means all Millennials are between the ages of 23 and 38 today. Autolist collected the data of 1,750 new car shoppers under the age of 36 as a basis for their claim. Which brand came out on top? None other than Chevrolet.
Chevrolet Stands Above the Competition
Auotlist came up with three questions to find out which brand millennials prefer. Among the 1,750 who gave their answers, Chevrolet, above all other brands, was what they chose. The first questions being, “What brand would you be most inclined to consider taking while shopping for a new car first?”. The next questions had those polled giving a take on their age demographic, “Which brand would your age group most likely choose between Toyota, Ford, Honda, Dodge, Chevrolet, and Ram?”. The answer wound up being Chevrolet. The third and final question was “What brand do you currently drive?” and among millennials who answered, Chevrolet was their answer. So, we discovered Chevrolet is the brand these customers consider represents their age group as Chevrolet is their current brand and they would select it again in the future.
How Chevrolet Has Acquired Loyalty With Millennials
Chevrolet has made their vehicles enjoyable to own, with a modern approach and adapted to include the latest high-tech technology in their vehicles. Millennials expect to drive a vehicle that provides Wi-Fi, which Chevy was one of the first brands to add Wi-Fi- hot spots. Drivers also carry about their safety and Chevrolet quickly adopted Apple CarPlay and Android Auto to help curb cellphone/smartphone use while driving. Chevrolet won over Millennials and their business by being ahead of the curve on these issues. With a wide variety of vehicles to sell their customers, Chevy has won over more fans with their powerful all-new 2019 Chevrolet Silverado. According to Autolist’s top analyst, Chase Disher, the latest Chevrolet promotion was effective at making the point across that their brand is successful. Chevrolet also engages heavily towards budget-conscious Millennials, something that these customers consider with any purchase.
“Chevy is doing a great job of trading on its reputation as a no-nonsense, affordable brand while at the same time adding to its vehicles the stuff younger buyers covet. This includes things like WiFi hotspots, Apple CarPlay, and Android Auto connectivity, wireless phone charging and an intuitive infotainment system,” said Disher.
Drive the Choice of Millennials, Chevy, at Miami Lakes Automall
Come drive home the latest Chevrolet vehicles, available here at Miami Lakes Automall. We want you all to see and experience everything from our newest vehicles to our quality pre-owned vehicles. If you’re looking for pricing options to allow you to buy what you want, our financing team can support you for any buying or leasing needs. We can also help our customers sell or trade-in their current vehicle.
We welcome you to our business with pleasure. Located at 16600 NW 57th Ave in Miami Lakes, Florida. We’re open seven days a week across our sales, service and parts departments to better serve everyone that visits at Miami Lakes Automall. Stop by today!